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Nature OF Business
 Scoop n Smiles ice-cream parlor is
determined to become a daily necessity for
local coffee addicts, a...
OBJECTIVES
Scoop n Smiles objectives for the first year of
operation are:
Become selected as the “Best new ice- cream
and...
Keys to Success
Keys to success will be:
Store design that will be both visually
attractive to customer, and designed for...
Mission
To create a unique place where customers can
socialize with each other in a comfortable
environment.
Helping our...
Placing
We have opened our shop in Fortress stadium,
Lahore.
It is a commercial area, its rent is 100, 000 per
month.
I...
Product Strategy
We use fresh milk and cream in the
production, according to customer’s need.
We made many innovations t...
Services
With production, we also provide services to
our customers.
Our objective is to make good relations with
the cu...
Pricing Strategy
Pricing strategy, the final mix element, is one
of the most difficult areas of marketing in
setting prof...
Skimming Pricing
 Our shop is in fortress and there the
standard is high so that’s why we have to keep
our prices high. O...
Manufacturing
Manufacturing – the process in which we
produce all the items that we have.
Ingredients of ice cream
- Mil...
- Sweeteners
- Sugar( sucrose )
- Corn syrup
- Eggs
- Butter
- Protein and carbohydrates
 Coffee making
- coffee beans, c...
 Manufacturing Procedure
- Blending
- Pasteurize
- Homogenize
- Age mix
- Add liquid flavor and color
- Freeze
- Add fruits, Nuts, and bulky flavoring
- Package
- Harden
production planning and Controlling
The four steps of production planning and
control is:
- Routing
- Scheduling
- Dispat...
Routing
- Fix the quantity and quality of products
- fix the men, machinery, and materials
- Manufacturing operations, pr...
Dispatching
- Issue the materials, tools, fixtures, etc.
- Issue of order, instruction, drawing, etc. for
starting of wor...
Budget planning of ice-cream parlor
Business type:
Ice-cream parlor (scoops and smiles).
Cash Invested:
We are investing...
Budget planning of ice-cream parlor
Rent of shop:
Rent of shop in fortress will be 100,000 Rs.
Plant and machinery setup...
Ice-cream Mix machine
Ice-cream cone machine
Ice-cream filling machine
Ice-cream filling machine is used for high
quality ice cream. By changing the moulds,
you can f...
Production stock
Ice-cream is a complex product. Dairy ice-
cream contains milk fat, sweeteners, coffee
beans, dry fruits...
Promotion
Is to influence a purchase decision of people
by
Information
Persuading
A way to enhance the demand of consu...
Integrated marketing communications
Focus on consumer need
Create a unified promotional message and
position in target m...
Promotional mix
“Scoops & Smiles” is B2C type of trading so it
will include non-personal selling
Objectives
• Providing i...
Promotional planning
we also do product placement by showcasing
our products in newspaper and magazines
Guerrilla Market...
Promotional planning
Advertising
o Non personal communication targeted on large
number of potential buyer
o Product adver...
Promotional planning
Outdoor advertising
Sponsorship
Sales promotion
Follow up
Public relations
Publicity
4 p's of business in ice cream parlor
4 p's of business in ice cream parlor
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4 p's of business in ice cream parlor

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Product, place, price and promotion of an ice cream parlor

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4 p's of business in ice cream parlor

  1. 1. Nature OF Business  Scoop n Smiles ice-cream parlor is determined to become a daily necessity for local coffee addicts, a place of dreams to escape the daily stresses of life.  Scoop n Smiles will offer its customers the best prepared coffee, juices, ice-cream and also free books that its customers can read and enjoy their visit.
  2. 2. OBJECTIVES Scoop n Smiles objectives for the first year of operation are: Become selected as the “Best new ice- cream and coffee bar in the area.” Turn in profits from the first month of operations. Maintain gross profit.
  3. 3. Keys to Success Keys to success will be: Store design that will be both visually attractive to customer, and designed for fast and efficient operations. Employees training. Marketing strategies aimed to build a solid base of loyal customer, as well as maximizing the sales of high margin.
  4. 4. Mission To create a unique place where customers can socialize with each other in a comfortable environment. Helping our customers to relieve their daily stresses by providing peace of mind, friendly customer service with products of high quality. Scoop n Smiles will invest its profits to increase employee satisfaction.
  5. 5. Placing We have opened our shop in Fortress stadium, Lahore. It is a commercial area, its rent is 100, 000 per month. It is a market area, people use to come there with their families for shopping and for sake of fun. The customers will feel comfortable when they see the hustle and bustle of the stadium from the top of café.
  6. 6. Product Strategy We use fresh milk and cream in the production, according to customer’s need. We made many innovations to give flavors to ice- cream and coffee. The ingredients use in the production are of high quality. We have made different flavors for customer satisfaction.
  7. 7. Services With production, we also provide services to our customers. Our objective is to make good relations with the customers. We provide them which they need and also a peaceful environment, we try our level best to keep them satisfy about our services. We also provide WI-FI services to our customers.
  8. 8. Pricing Strategy Pricing strategy, the final mix element, is one of the most difficult areas of marketing in setting profitable and justifiable prices for the firms product offerings. Our ice-cream pricing strategy is based upon not only on the demand, but also on the market condition generally.
  9. 9. Skimming Pricing  Our shop is in fortress and there the standard is high so that’s why we have to keep our prices high. Otherwise, it will lower our standard. So we use skimming prices to maintain our prestige.
  10. 10. Manufacturing Manufacturing – the process in which we produce all the items that we have. Ingredients of ice cream - Milk - Cream - Nonfat solids - Dry milk - Evaporated & condensed milk
  11. 11. - Sweeteners - Sugar( sucrose ) - Corn syrup - Eggs - Butter - Protein and carbohydrates  Coffee making - coffee beans, coffee butter - mixed the coffee powder in hot water
  12. 12.  Manufacturing Procedure - Blending - Pasteurize - Homogenize
  13. 13. - Age mix - Add liquid flavor and color - Freeze - Add fruits, Nuts, and bulky flavoring - Package - Harden
  14. 14. production planning and Controlling The four steps of production planning and control is: - Routing - Scheduling - Dispatching - Follow up
  15. 15. Routing - Fix the quantity and quality of products - fix the men, machinery, and materials - Manufacturing operations, production place Scheduling - Fix the amount work to do - Arrange the different manufacturing operation in order to priority - Fix the starting and completing date & time of operations
  16. 16. Dispatching - Issue the materials, tools, fixtures, etc. - Issue of order, instruction, drawing, etc. for starting of work - Maintain proper records Follow-up - Removes all difficulties - Manage the routing and scheduling
  17. 17. Budget planning of ice-cream parlor Business type: Ice-cream parlor (scoops and smiles). Cash Invested: We are investing 6,000,000 in our business. Location: Our Ice-cream parlor is located in fortress.
  18. 18. Budget planning of ice-cream parlor Rent of shop: Rent of shop in fortress will be 100,000 Rs. Plant and machinery setup : Plant and machinery price is Rs. 15,00000. Ice-cream Mix machine: A wonderful machine, easy and flexible for our ice cream mix. Our machines are computer- controlled and easy for ice cream makers to prepare.
  19. 19. Ice-cream Mix machine
  20. 20. Ice-cream cone machine
  21. 21. Ice-cream filling machine Ice-cream filling machine is used for high quality ice cream. By changing the moulds, you can fill ice cream into different containers like cups, cones etc.
  22. 22. Production stock Ice-cream is a complex product. Dairy ice- cream contains milk fat, sweeteners, coffee beans, dry fruits, cup cakes, flavors and fresh fruits. We invested 2,500,00 Rs for purchasing stock.
  23. 23. Promotion Is to influence a purchase decision of people by Information Persuading A way to enhance the demand of consumer
  24. 24. Integrated marketing communications Focus on consumer need Create a unified promotional message and position in target market in Ads Stores displays Product sample Presentation by sales representatives
  25. 25. Promotional mix “Scoops & Smiles” is B2C type of trading so it will include non-personal selling Objectives • Providing information • Differentiating our products • Increasing sales • Stabilizing sales • Accentuating the product value
  26. 26. Promotional planning we also do product placement by showcasing our products in newspaper and magazines Guerrilla Marketing We introduce our product by innovations and low market rate to get consumer attention in unusual way
  27. 27. Promotional planning Advertising o Non personal communication targeted on large number of potential buyer o Product advertising o Advertising & life product life cycle o Newspaper o Radio o Magazines
  28. 28. Promotional planning Outdoor advertising Sponsorship Sales promotion Follow up Public relations Publicity

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