Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Internet Marketing SeriesSummer 2010<br />The Greater Beloit Chamber of Commerce<br />Resonate Web Marketing<br />Integrat...
Session Two – July 14th<br /><ul><li>SEO (Search Engine Optimization) 1 hr.</li></ul> What it is<br /> How it works (to th...
Mobile / Local ~30 min.</li></ul> Ditto<br /><ul><li>Online Reputation Management: ~30 min.</li></ul> Ditto<br /><ul><li>S...
Who Am I ????<br /><ul><li>Rick McGrath</li></ul> With my lovely wife Ana, we’re Resonate Web Marketing<br /> We have kids...
Resonate Web Marketing<br />4<br />So…..<br />What is SEO? <br />What is it not?<br />
Resonate Web Marketing<br />5<br />So…..<br />What is SEO? <br />What is it not?<br />
Resonate Web Marketing<br />6<br />
Resonate Web Marketing<br />7<br />How do <br />People<br />Search?<br />
Resonate Web Marketing<br />8<br />
Resonate Web Marketing<br />9<br />How do<br />Search Engines Search?<br />
Resonate Web Marketing<br />10<br />
Resonate Web Marketing<br />11<br />What do<br />Search Engines See?<br />
Resonate Web Marketing<br />12<br />
Resonate Web Marketing<br />13<br />Ok, ok… I got it.<br />But What Can I DO?<br />
Resonate Web Marketing<br />14<br />
Resonate Web Marketing<br />15<br />
Resonate Web Marketing<br />16<br />SEO as… what are the tips-n-tricks to “fix” my existing site?<br />URL structure<br />...
Resonate Web Marketing<br />17<br />
Resonate Web Marketing<br />18<br />The Fundementals:<br />A Crawlable Site<br />Keyword Research<br />Optimized Content<b...
Resonate Web Marketing<br />19<br />
Resonate Web Marketing<br />20<br />
Resonate Web Marketing<br />21<br />
Resonate Web Marketing<br />22<br />Quality<br />Content<br />Inbound<br />Links<br />
Resonate Web Marketing<br />23<br />
Resonate Web Marketing<br />24<br />
Resonate Web Marketing<br />25<br />
Resonate Web Marketing<br />26<br />Building upon Social Media unit<br />1. Identify one key target customer group.<br />2...
Resonate Web Marketing<br />27<br />Steps:<br />1.Write a 375+ word, value-add answer to the need/desire expressed by your...
Resonate Web Marketing<br />28<br />Steps:<br />2.  Write a <51 character Title Tag<br />-  With spaces<br />-  Contains p...
Resonate Web Marketing<br />29<br />Steps:<br />4.  Host it<br />	If unable to add new content… different problem<br />5. ...
Resonate Web Marketing<br />30<br />Homework:<br />Next Session:  <br />Wednesday Aug. 4th 8:30, here.<br />(you’ve got th...
Resonate Web Marketing<br />31<br />Homework:<br />Extra Credit:  <br />Determine…<br /><ul><li>What performance measures ...
Where you’re at currently. Baseline.
Upcoming SlideShare
Loading in …5
×

GBCC - Internet Marketing > SEO

357 views

Published on

Published in: Business, Technology
  • Be the first to comment

  • Be the first to like this

GBCC - Internet Marketing > SEO

  1. 1. Internet Marketing SeriesSummer 2010<br />The Greater Beloit Chamber of Commerce<br />Resonate Web Marketing<br />Integrated Marketing – Client Empowerment – Website Development<br />www.ResonateWebMarketing.com<br />Rick@resonatewebmarketing.com<br />
  2. 2. Session Two – July 14th<br /><ul><li>SEO (Search Engine Optimization) 1 hr.</li></ul> What it is<br /> How it works (to the best of our knowledge)<br /> What you can do<br /><ul><li>Break (10 min.)
  3. 3. Mobile / Local ~30 min.</li></ul> Ditto<br /><ul><li>Online Reputation Management: ~30 min.</li></ul> Ditto<br /><ul><li>Site Reviews and/or Q & A: ~30 min.</li></ul>Resonate Web Marketing<br />2<br />
  4. 4. Who Am I ????<br /><ul><li>Rick McGrath</li></ul> With my lovely wife Ana, we’re Resonate Web Marketing<br /> We have kids<br /> Dozen years in this industry (like dog years)<br /> B2C & B2B, eCom & lead-gen, <br /> Agency-side & Client-side internet marketing<br /> I’m an Internet “Marketer”<br />Resonate Web Marketing<br />3<br />
  5. 5. Resonate Web Marketing<br />4<br />So…..<br />What is SEO? <br />What is it not?<br />
  6. 6. Resonate Web Marketing<br />5<br />So…..<br />What is SEO? <br />What is it not?<br />
  7. 7. Resonate Web Marketing<br />6<br />
  8. 8. Resonate Web Marketing<br />7<br />How do <br />People<br />Search?<br />
  9. 9. Resonate Web Marketing<br />8<br />
  10. 10. Resonate Web Marketing<br />9<br />How do<br />Search Engines Search?<br />
  11. 11. Resonate Web Marketing<br />10<br />
  12. 12. Resonate Web Marketing<br />11<br />What do<br />Search Engines See?<br />
  13. 13. Resonate Web Marketing<br />12<br />
  14. 14. Resonate Web Marketing<br />13<br />Ok, ok… I got it.<br />But What Can I DO?<br />
  15. 15. Resonate Web Marketing<br />14<br />
  16. 16. Resonate Web Marketing<br />15<br />
  17. 17. Resonate Web Marketing<br />16<br />SEO as… what are the tips-n-tricks to “fix” my existing site?<br />URL structure<br />Title Tags (unique | common) 51 characters<br />Meta Descriptions 138 characters, call to action<br />H1’s, meta keyword… etc.<br />Alt-tags<br />Link Structure<br />Bread Crumbs<br />User submitted content<br />Explicit Navigation<br />Sitemap<br />PDF’s<br />Etc. Etc. Etc.<br />
  18. 18. Resonate Web Marketing<br />17<br />
  19. 19. Resonate Web Marketing<br />18<br />The Fundementals:<br />A Crawlable Site<br />Keyword Research<br />Optimized Content<br />Inbound Links<br />Analytics<br />
  20. 20. Resonate Web Marketing<br />19<br />
  21. 21. Resonate Web Marketing<br />20<br />
  22. 22. Resonate Web Marketing<br />21<br />
  23. 23. Resonate Web Marketing<br />22<br />Quality<br />Content<br />Inbound<br />Links<br />
  24. 24. Resonate Web Marketing<br />23<br />
  25. 25. Resonate Web Marketing<br />24<br />
  26. 26. Resonate Web Marketing<br />25<br />
  27. 27. Resonate Web Marketing<br />26<br />Building upon Social Media unit<br />1. Identify one key target customer group.<br />2. Identify one key need or desire they have that you can satisfy for them?<br />3. Identify three, one-three term phrase they might search on to find a solution?<br />5. Select TWO online “communities”.<br />
  28. 28. Resonate Web Marketing<br />27<br />Steps:<br />1.Write a 375+ word, value-add answer to the need/desire expressed by your targeted search term/phrase.<br />- Not an infomercial<br /> - Use synonyms<br /> - 3+ Keywords as link anchors<br /> - Keyword link anchors near front<br /> - Call to action<br />
  29. 29. Resonate Web Marketing<br />28<br />Steps:<br />2. Write a <51 character Title Tag<br />- With spaces<br />- Contains primary keywords<br />- Leading with keywords<br /> Unique | universal/brand<br />3. Write a <138 character meta description<br /> - With spaces<br /> - Contains 3+ primary keywords<br /> - Keywords near the beginning<br /> - Call to action<br />
  30. 30. Resonate Web Marketing<br />29<br />Steps:<br />4. Host it<br /> If unable to add new content… different problem<br />5. Post it<br /> - In context<br />- Not the entire article. Brief answer, reference fuller answer. Sig file link<br />6. Track it<br />7. Set up alerts <br /> - http://www.google.com/alerts<br />
  31. 31. Resonate Web Marketing<br />30<br />Homework:<br />Next Session: <br />Wednesday Aug. 4th 8:30, here.<br />(you’ve got three weeks.  )<br />
  32. 32. Resonate Web Marketing<br />31<br />Homework:<br />Extra Credit: <br />Determine…<br /><ul><li>What performance measures are important for you.
  33. 33. Where you’re at currently. Baseline.
  34. 34. What a reasonable target is.
  35. 35. How you will track performance.</li></li></ul><li>Resonate Web Marketing<br />32<br />Misc. Quick tips.<br />: searches<br />Get off IE. Move to Chrome w/ extensions (or Firefox)<br />Turn off images<br />Get yourself a Flip Video<br />Get yourself a smart phone<br />
  36. 36. Resonate Web Marketing<br />33<br />Thank You!<br />Questions or More Information:<br />Rick McGrath<br />rick@resonatewebmarketing.com<br />www.ResonateWebMarketing.com<br />847-431-0710<br />Skype: rick.mcgrath<br />Please mention us within YOUR community. <br />

×