by CEO Rick Waghorn
Addiply Update
If it doesn’t work on mobile…
…then it doesn’t work
‘SoMoLo is
the future,’
says
Google’s
Eric Schmidt
Social…
Mobile…
Loc...
Lo… Local… location… locate…
‘Location is the new cookie’
‘Retailers and
their ad
agencies are
scrambling to
hone their
lo...
My free wifi for your location…
Tokyo: A Travellers Tale…
 81% of US wifi hot-spots
are now free (Jan,13)
 Less than 1% of
consumers connect to
the Inte...
From the
advertiser
perspective…
Show me my
audience by
distance…
500m, 1.5km,
2.5km…
Mobile/App
users within
2.5km of
Ita...
From the
advertiser
perspective…
Show me my
audience by
time to travel…
5 mins, 20 mins,
60 mins…
Mobile/App
users within
...
Km
500m
Time
$43
BUY
20mins
Total
1000
UsersFrom the
advertiser
perspective…
Let me buy
my mobile
audience by
users,
dista...
Right here, right now…
For Mash09, Ad:Tech Japan
Addiply updatejapnslide
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Presentation delivered to Addiply's Japanese investors 18/7/13... Location is the new cookie; and what Addiply Messages can do for you and your audience.

Published in: Technology, Business
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Addiply updatejapnslide

  1. 1. by CEO Rick Waghorn Addiply Update
  2. 2. If it doesn’t work on mobile… …then it doesn’t work ‘SoMoLo is the future,’ says Google’s Eric Schmidt Social… Mobile… Local…
  3. 3. Lo… Local… location… locate… ‘Location is the new cookie’ ‘Retailers and their ad agencies are scrambling to hone their location-based approaches… (including)… hyper-local efforts keyed to Wi-Fi hotspots…’ BusinessInsider, July 13
  4. 4. My free wifi for your location…
  5. 5. Tokyo: A Travellers Tale…  81% of US wifi hot-spots are now free (Jan,13)  Less than 1% of consumers connect to the Internet when WiFi is charged (JiWire).  Free networks average more than 10x user numbers; consuming 20x the bandwidth.  = *Local* Advertising.
  6. 6. From the advertiser perspective… Show me my audience by distance… 500m, 1.5km, 2.5km… Mobile/App users within 2.5km of Italian Bar O-Ja
  7. 7. From the advertiser perspective… Show me my audience by time to travel… 5 mins, 20 mins, 60 mins… Mobile/App users within 20 minutes of Italian Bar O-Ja
  8. 8. Km 500m Time $43 BUY 20mins Total 1000 UsersFrom the advertiser perspective… Let me buy my mobile audience by users, distance and time…
  9. 9. Right here, right now…
  10. 10. For Mash09, Ad:Tech Japan

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