SlideShare a Scribd company logo

LinkedIn Checklist 2022

The most complete LinkedIn Checklist for 2022. Here you will find all the information how to build a Professional Brand, how to grow your network and how to have impact with your Content. Follow and implement all these Tips to use LinkedIn successfully to grow your business.

1 of 4
Download to read offline
8 - Create a customer focused headline with keywords
9 - Enable your featured section with at least three relevant items, review and update every month
10 -Add a customer focused job description with six lines or more
11 - Add media including web links or documents at the bottom of your current work experience
12 - Make your top three skills the most relevant
13 - Add up to fifty additional skills relevant for your business, i.e. key search words
14 - Add accomplishments to demonstrate additional expertise
AWARE
1
CHECKLIST PERSONAL PROFILE
1 - Edit your custom url (i.e. https://www.linkedin.com/in/richardvanderblom/)
2 - Select your profile picture to be publicly visible
3 - Have a brief spoken introduction -- record it in the app
4 - Have a professional background photo
5 - Connect your profile to the correct company page, ensuring the logo will appear
6 - Make sure your profile strength is "All Star"
7 - Decide whether a profile in another language has added value
INTEREST
15 - Make sure your contact info section is up-to-date
16 - Upload a document, a video and a weblink in your featured section
17 - Put a link to your calendar in your featured section
18 - Put a smartlink presentation with valuable and insightful content in your featured section
INTERACT
19 - Write a strong call to action in the first three lines of your About section
20 - Include a Personal Professional Introduction (P.P.I.) in your About section
21 - Include a paragraph about your knowledge and expertise in your About section
22 - State the value of yourself and your company
23 - End your About section with a call to action and your contact details
24 - Make sure your visible recommendations are the most relevant ones
ENGAGE
2
3
4
DAILY
1
CHECKLIST CONTENT
1 - Check and respond to your messages in your inbox
2 - Check your notifications on desktop or the mobile app
3 - Check your received invites and respond
4 - Invite people that share relevant content to connect
5 - Follow company pages that share relevant content
6 - Publish at least two posts
7 - Give relevant comments to at least ten posts
8 - Check the hashtags you follow for relevant posts
9 - Re-post a well performing post in three relevant groups
10- Perform a content search on relevant keywords / buzzwords and comment on LinkedIn
11- Use a scheduling tool or set an appointment in your agenda to publish a post
12- Connect with people who engaged with your posts
WEEKLY
13 - Create SmartLinks (*in Sales Navigator) to share valuable content
14 - Publish at least one poll every month
15 - Write an article every two months emphasizing your thought leadership
16 - Set up Google alerts on relevant themes and keywords
17 - Look at the analytics of your posts of the last month. Analyze what posts performed well and why

(topic, #hashtag, time)
MONTHLY
18 - Storytelling: Create a personal post at least once a month
19 - Thought Leadership: Publish company content including white-papers, articles, or reports
20 - Events: publish information about upcoming events, including webinars
21 - External News: Identify valuable articles (not published from your company), share the post and

provide additional insights
22 - Analyze your followed hashtags and add or delete based upon added value
23 - Use RSS feeds to follow your most relevant content sources
24 - Collect your content ideas in one central place like a bookmark tool or notes app for later use and

inspiration
ANY TIME
2
3
4
CONNECT
1
CHECKLIST RELATIONSHIP
1 - Send an invitation to connect with those you've spoken to this week
2 - Respond to received invitations
3 - Withdraw outstanding invitations after one month
4 - Follow the Company Page of your potential clients
5 - Invite all the people in your clients decision making unit (DMU) to connect
6 - Send an invitation to authors of relevant and inspiring content
7 - Connect to relevant visitors of your profile
8 - Connect to new followers of your profile
9 - Follow your top 100 connections on other social media platforms
10 - Respond to received messages in your inbox daily
11 - Respond to posts of your top thirty contacts
12 - Use a Smartlinks in Sales Navigator and share exclusive content only 1-on-1 with prospects.
13 - Send a welcome message to your new connections
14 - Respond to anniversaries and job changes
15 - Endorse five clients for their three most relevant skills
16 - Ask actively for endorsements to boost your own top skills
17 - Write a recommendation for someone once a month
18 - Create a list on Twitter with the active profiles of your prospects and their company accounts
BUILD RELATIONSHIPS
19 - Send an informal meeting proposal message to hot prospects
20 - Ask connections if they want to receive your LinkedIn newsletter
21 - Ask connections to follow your personal hashtag
22 - Ask your satisfied client for a recommendation after completing a project
23 - Use a tool like Calendly to make it easy to schedule an appointment with you
CONVERT
2
3
SEE
1
CHECKLIST SALES & SETTINGS
1 - Check Who Has Viewed My Profile and connect with potential clients
2 - Check Who Has Viewed My Profile and start a conversation with 1st degree connections
3 - Check your new followers and invite those who belong to your Target Audience to connect
4 - Check who is responding to your content from your 2nd and 3rd degree network and reach out to

them
5 - Reach out to 2ndor 3rd degree connections who have commented or voted on your poll
6 - Become a member of five relevant Groups
7 - Reactivate 1st degree connections such as former ambassadors, clients, or colleagues by

proposing a 15-minute catch-up call
8 - Search for interesting and relevant events for your target audience, click "Attend" and have a look
at the attendance list
9 - Use an Advanced People Search to find potential clients
10 - Identify potential clients and reach out with a connection request to ten people
11 - After accepting a connection request from a potential client, send a
follow-up message to build trust
12 - After positive response to your follow up message, ask for a short introduction call
13 - Work with marketing to find out which companies visited the company website
14 - Work with marketing to identify the most engaged readers of the company newsletter and reach
out to these contacts on LinkedIn
SEARCH
15 - Add at least one personal and your current work e-mail address to your profile
16 - Add a phone number in case you have trouble signing in
17 - Activate two-step verification for enhanced account security
18 - Set "Profile Viewing Options" on "Full Profile"
19 - Set "Manage Active Status" to "Everyone on LinkedIn"
20 - Select and adjust the notifications you want to receive on LinkedIn
21 - Select and adjust the notifications you want to receive via e-mail
22 - Select and adjust the notifications you want to receive via push messages on mobile/tablet
23 - Get a copy of your data every 6 months
24 - Get a copy of your connections every 3 months
SETTINGS
2
3

Recommended

Build a High-Impact SEO Strategy in 2022
Build a High-Impact SEO Strategy in 2022Build a High-Impact SEO Strategy in 2022
Build a High-Impact SEO Strategy in 2022ALPSMarketing
 
Linked in algorithm report 3rd edition 2021 v1
Linked in algorithm report 3rd edition 2021 v1Linked in algorithm report 3rd edition 2021 v1
Linked in algorithm report 3rd edition 2021 v1Richard van der Blom
 
The Power of LinkedIn: Building Your Profile & Leveraging Connections
The Power of LinkedIn: Building Your Profile & Leveraging ConnectionsThe Power of LinkedIn: Building Your Profile & Leveraging Connections
The Power of LinkedIn: Building Your Profile & Leveraging ConnectionsGary Wood
 
Lessons in Social Media Marketing 2024
Lessons in Social Media Marketing 2024Lessons in Social Media Marketing 2024
Lessons in Social Media Marketing 2024Lucky Gods
 
LINKEDIN ALGORITHM SECRETS
LINKEDIN ALGORITHM SECRETS LINKEDIN ALGORITHM SECRETS
LINKEDIN ALGORITHM SECRETS Neeraj Shah
 
Social media strategy
Social media strategySocial media strategy
Social media strategyEvan Kruk
 

More Related Content

What's hot

SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)Evolving SEO
 
Linkedin Workshop
Linkedin   WorkshopLinkedin   Workshop
Linkedin Workshopkdhunt
 
Facebook Ads Manager
Facebook Ads ManagerFacebook Ads Manager
Facebook Ads ManagerRiley Seaburg
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Jomer Gregorio
 
How To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 SlidesHow To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 SlidesBert Verdonck
 
Building an SEO Exponential Growth model by closing your content gaps
Building an SEO Exponential Growth model by closing your content gapsBuilding an SEO Exponential Growth model by closing your content gaps
Building an SEO Exponential Growth model by closing your content gapsRazvan Gavrilas
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made SimpleMeetEdgar
 
2023 Forecast: SEO & Content Marketing Trends You Need to Know
2023 Forecast: SEO & Content Marketing Trends You Need to Know2023 Forecast: SEO & Content Marketing Trends You Need to Know
2023 Forecast: SEO & Content Marketing Trends You Need to KnowSearch Engine Journal
 
How to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedInHow to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedInNikki Little
 
LinkedIn Marketing Strategy
LinkedIn Marketing StrategyLinkedIn Marketing Strategy
LinkedIn Marketing StrategyFisher Laishram
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Knowcrunch
 
2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation2014 LinkedIn Company Presentation
2014 LinkedIn Company PresentationLinkedIn
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media StrategyRono Iqbal
 
LinkedIn 2023 Presentation
LinkedIn 2023 PresentationLinkedIn 2023 Presentation
LinkedIn 2023 PresentationDenis Curtin
 

What's hot (20)

SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)
SEO In 2022: Google Discover and Microsite SERPs - (SEMrush Webinar)
 
Linkedin Workshop
Linkedin   WorkshopLinkedin   Workshop
Linkedin Workshop
 
Facebook Ads Manager
Facebook Ads ManagerFacebook Ads Manager
Facebook Ads Manager
 
Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023Top Social Media Marketing Trends to Follow in 2023
Top Social Media Marketing Trends to Follow in 2023
 
LinkedIn presentation
LinkedIn presentationLinkedIn presentation
LinkedIn presentation
 
Instagram for business
Instagram for businessInstagram for business
Instagram for business
 
How To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 SlidesHow To Really Use LinkedIn In 10 Slides
How To Really Use LinkedIn In 10 Slides
 
Building an SEO Exponential Growth model by closing your content gaps
Building an SEO Exponential Growth model by closing your content gapsBuilding an SEO Exponential Growth model by closing your content gaps
Building an SEO Exponential Growth model by closing your content gaps
 
Keyword Research
Keyword ResearchKeyword Research
Keyword Research
 
LinkedIn Sales Navigator
LinkedIn Sales NavigatorLinkedIn Sales Navigator
LinkedIn Sales Navigator
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
Instagram Marketing Made Simple
Instagram Marketing Made SimpleInstagram Marketing Made Simple
Instagram Marketing Made Simple
 
2023 Forecast: SEO & Content Marketing Trends You Need to Know
2023 Forecast: SEO & Content Marketing Trends You Need to Know2023 Forecast: SEO & Content Marketing Trends You Need to Know
2023 Forecast: SEO & Content Marketing Trends You Need to Know
 
How to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedInHow to Fully Take Advantage of LinkedIn
How to Fully Take Advantage of LinkedIn
 
LinkedIn Marketing Strategy
LinkedIn Marketing StrategyLinkedIn Marketing Strategy
LinkedIn Marketing Strategy
 
Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai Digital Marketing Strategy for Cedars Sinai
Digital Marketing Strategy for Cedars Sinai
 
2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation2014 LinkedIn Company Presentation
2014 LinkedIn Company Presentation
 
Social Media Strategy
Social Media StrategySocial Media Strategy
Social Media Strategy
 
LinkedIn 2023 Presentation
LinkedIn 2023 PresentationLinkedIn 2023 Presentation
LinkedIn 2023 Presentation
 
Seo Marketing Plan Ppt
Seo Marketing Plan PptSeo Marketing Plan Ppt
Seo Marketing Plan Ppt
 

Similar to LinkedIn Checklist 2022

The Virtual Assistant
The Virtual AssistantThe Virtual Assistant
The Virtual AssistantZ.Howell
 
Introduction To Content Marketing
Introduction To Content MarketingIntroduction To Content Marketing
Introduction To Content MarketingCarl Content
 
Top 10 Strategies to Maximize LinkedIn for Entrepreneurs
Top 10 Strategies to Maximize LinkedIn for EntrepreneursTop 10 Strategies to Maximize LinkedIn for Entrepreneurs
Top 10 Strategies to Maximize LinkedIn for EntrepreneursRoar Media
 
Pro LinkedIn Tips for Pro Bloggers
Pro LinkedIn Tips for Pro BloggersPro LinkedIn Tips for Pro Bloggers
Pro LinkedIn Tips for Pro BloggersConnie Chan Wang
 
Developing Your 2012 Linked In Sales Strategy 12272012
Developing Your 2012 Linked In Sales Strategy 12272012Developing Your 2012 Linked In Sales Strategy 12272012
Developing Your 2012 Linked In Sales Strategy 12272012outboundexcellence
 
Biz miz o1 m6_u6.1.r4_s (vl-sdl)
Biz miz o1 m6_u6.1.r4_s (vl-sdl)Biz miz o1 m6_u6.1.r4_s (vl-sdl)
Biz miz o1 m6_u6.1.r4_s (vl-sdl)EmanuelePristera
 
Benefits of using linked in
Benefits of using linked inBenefits of using linked in
Benefits of using linked inSachit Singh
 
Claires Linkedin Training
Claires Linkedin TrainingClaires Linkedin Training
Claires Linkedin TrainingHenna Malik
 
20 Tips to Attract Followers to Your LinkedIn Company Page
20 Tips to Attract Followers to Your LinkedIn Company Page20 Tips to Attract Followers to Your LinkedIn Company Page
20 Tips to Attract Followers to Your LinkedIn Company PageMelanie Goodman Daniels
 
Social media for small businesses
Social media for small businessesSocial media for small businesses
Social media for small businessesMarsha Sanders
 
ProjectX-workbook.Jan27
ProjectX-workbook.Jan27ProjectX-workbook.Jan27
ProjectX-workbook.Jan27Kristen Deyo
 
Shine on LinkedIn - Learn What the Experts Put on Their LinkedIn Profiles
Shine on LinkedIn - Learn What the Experts Put on Their LinkedIn ProfilesShine on LinkedIn - Learn What the Experts Put on Their LinkedIn Profiles
Shine on LinkedIn - Learn What the Experts Put on Their LinkedIn ProfilesMerja Lindroos
 
PR 3.0 The New Frontier
PR 3.0 The New FrontierPR 3.0 The New Frontier
PR 3.0 The New FrontierKCD PR
 
6-Steps-to-Accelerate-Your-Sales-in-2015
6-Steps-to-Accelerate-Your-Sales-in-20156-Steps-to-Accelerate-Your-Sales-in-2015
6-Steps-to-Accelerate-Your-Sales-in-2015Channing Crowell
 
31 Content Ideas for Social Media Marketing
31 Content Ideas for Social Media Marketing31 Content Ideas for Social Media Marketing
31 Content Ideas for Social Media MarketingBersonDeanStevens, Inc.
 
Leverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityLeverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
 
22 Tips For Landing A Job Through Linked In
22 Tips For Landing A Job Through Linked In22 Tips For Landing A Job Through Linked In
22 Tips For Landing A Job Through Linked Inbjackatl
 
Secrets to Linkedin Networking Success
Secrets to Linkedin Networking SuccessSecrets to Linkedin Networking Success
Secrets to Linkedin Networking SuccessMichelle Hummel
 

Similar to LinkedIn Checklist 2022 (20)

The Virtual Assistant
The Virtual AssistantThe Virtual Assistant
The Virtual Assistant
 
Social media benefits in 10 points
Social media benefits in 10 pointsSocial media benefits in 10 points
Social media benefits in 10 points
 
Introduction To Content Marketing
Introduction To Content MarketingIntroduction To Content Marketing
Introduction To Content Marketing
 
Top 10 Strategies to Maximize LinkedIn for Entrepreneurs
Top 10 Strategies to Maximize LinkedIn for EntrepreneursTop 10 Strategies to Maximize LinkedIn for Entrepreneurs
Top 10 Strategies to Maximize LinkedIn for Entrepreneurs
 
Pro LinkedIn Tips for Pro Bloggers
Pro LinkedIn Tips for Pro BloggersPro LinkedIn Tips for Pro Bloggers
Pro LinkedIn Tips for Pro Bloggers
 
Developing Your 2012 Linked In Sales Strategy 12272012
Developing Your 2012 Linked In Sales Strategy 12272012Developing Your 2012 Linked In Sales Strategy 12272012
Developing Your 2012 Linked In Sales Strategy 12272012
 
LinkedIn Basics
LinkedIn BasicsLinkedIn Basics
LinkedIn Basics
 
Biz miz o1 m6_u6.1.r4_s (vl-sdl)
Biz miz o1 m6_u6.1.r4_s (vl-sdl)Biz miz o1 m6_u6.1.r4_s (vl-sdl)
Biz miz o1 m6_u6.1.r4_s (vl-sdl)
 
Benefits of using linked in
Benefits of using linked inBenefits of using linked in
Benefits of using linked in
 
Claires Linkedin Training
Claires Linkedin TrainingClaires Linkedin Training
Claires Linkedin Training
 
20 Tips to Attract Followers to Your LinkedIn Company Page
20 Tips to Attract Followers to Your LinkedIn Company Page20 Tips to Attract Followers to Your LinkedIn Company Page
20 Tips to Attract Followers to Your LinkedIn Company Page
 
Social media for small businesses
Social media for small businessesSocial media for small businesses
Social media for small businesses
 
ProjectX-workbook.Jan27
ProjectX-workbook.Jan27ProjectX-workbook.Jan27
ProjectX-workbook.Jan27
 
Shine on LinkedIn - Learn What the Experts Put on Their LinkedIn Profiles
Shine on LinkedIn - Learn What the Experts Put on Their LinkedIn ProfilesShine on LinkedIn - Learn What the Experts Put on Their LinkedIn Profiles
Shine on LinkedIn - Learn What the Experts Put on Their LinkedIn Profiles
 
PR 3.0 The New Frontier
PR 3.0 The New FrontierPR 3.0 The New Frontier
PR 3.0 The New Frontier
 
6-Steps-to-Accelerate-Your-Sales-in-2015
6-Steps-to-Accelerate-Your-Sales-in-20156-Steps-to-Accelerate-Your-Sales-in-2015
6-Steps-to-Accelerate-Your-Sales-in-2015
 
31 Content Ideas for Social Media Marketing
31 Content Ideas for Social Media Marketing31 Content Ideas for Social Media Marketing
31 Content Ideas for Social Media Marketing
 
Leverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your VisibilityLeverage LinkedIn to Increase Your Visibility
Leverage LinkedIn to Increase Your Visibility
 
22 Tips For Landing A Job Through Linked In
22 Tips For Landing A Job Through Linked In22 Tips For Landing A Job Through Linked In
22 Tips For Landing A Job Through Linked In
 
Secrets to Linkedin Networking Success
Secrets to Linkedin Networking SuccessSecrets to Linkedin Networking Success
Secrets to Linkedin Networking Success
 

More from Richard van der Blom

LinkedIn Algorithm Research 2020 by Just Connecting
LinkedIn Algorithm Research 2020 by Just ConnectingLinkedIn Algorithm Research 2020 by Just Connecting
LinkedIn Algorithm Research 2020 by Just ConnectingRichard van der Blom
 
LinkedIn Profile Analysis Checklist
LinkedIn Profile Analysis Checklist LinkedIn Profile Analysis Checklist
LinkedIn Profile Analysis Checklist Richard van der Blom
 
Full report linked in algorithm july 2019
Full report linked in algorithm july 2019Full report linked in algorithm july 2019
Full report linked in algorithm july 2019Richard van der Blom
 
Linkedin de complete handleiding - versie dec 2017
Linkedin de complete handleiding - versie dec 2017Linkedin de complete handleiding - versie dec 2017
Linkedin de complete handleiding - versie dec 2017Richard van der Blom
 
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)Richard van der Blom
 
Presentatie Vacaturecafé Maastricht 270916
Presentatie Vacaturecafé Maastricht 270916Presentatie Vacaturecafé Maastricht 270916
Presentatie Vacaturecafé Maastricht 270916Richard van der Blom
 
#SocialSelling LinkedIn Congres 2015
#SocialSelling LinkedIn Congres 2015#SocialSelling LinkedIn Congres 2015
#SocialSelling LinkedIn Congres 2015Richard van der Blom
 
Krantenartikel limburgs dagblad 22 11-2014
Krantenartikel limburgs dagblad 22 11-2014Krantenartikel limburgs dagblad 22 11-2014
Krantenartikel limburgs dagblad 22 11-2014Richard van der Blom
 
Rabobank westland masterclass social media
Rabobank westland masterclass social media Rabobank westland masterclass social media
Rabobank westland masterclass social media Richard van der Blom
 
Rapport: Social Media recruitment & employment sector in Nederland
Rapport: Social Media recruitment & employment sector in Nederland Rapport: Social Media recruitment & employment sector in Nederland
Rapport: Social Media recruitment & employment sector in Nederland Richard van der Blom
 

More from Richard van der Blom (18)

LinkedIn Algorithm Research 2020 by Just Connecting
LinkedIn Algorithm Research 2020 by Just ConnectingLinkedIn Algorithm Research 2020 by Just Connecting
LinkedIn Algorithm Research 2020 by Just Connecting
 
LinkedIn Profile Checklist
LinkedIn Profile ChecklistLinkedIn Profile Checklist
LinkedIn Profile Checklist
 
LinkedIn Profile Analysis Checklist
LinkedIn Profile Analysis Checklist LinkedIn Profile Analysis Checklist
LinkedIn Profile Analysis Checklist
 
Full report linked in algorithm july 2019
Full report linked in algorithm july 2019Full report linked in algorithm july 2019
Full report linked in algorithm july 2019
 
Linkedin de complete handleiding - versie dec 2017
Linkedin de complete handleiding - versie dec 2017Linkedin de complete handleiding - versie dec 2017
Linkedin de complete handleiding - versie dec 2017
 
Keynote LinkedIn SMC030
Keynote LinkedIn SMC030Keynote LinkedIn SMC030
Keynote LinkedIn SMC030
 
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
De Complete LinkedIn Handleiding 2017 v1.0 (DUTCH)
 
Presentatie Vacaturecafé Maastricht 270916
Presentatie Vacaturecafé Maastricht 270916Presentatie Vacaturecafé Maastricht 270916
Presentatie Vacaturecafé Maastricht 270916
 
Handleiding LinkedIn Basis 2016
Handleiding LinkedIn Basis 2016Handleiding LinkedIn Basis 2016
Handleiding LinkedIn Basis 2016
 
#SocialSelling LinkedIn Congres 2015
#SocialSelling LinkedIn Congres 2015#SocialSelling LinkedIn Congres 2015
#SocialSelling LinkedIn Congres 2015
 
Krantenartikel limburgs dagblad 22 11-2014
Krantenartikel limburgs dagblad 22 11-2014Krantenartikel limburgs dagblad 22 11-2014
Krantenartikel limburgs dagblad 22 11-2014
 
Rabobank westland masterclass social media
Rabobank westland masterclass social media Rabobank westland masterclass social media
Rabobank westland masterclass social media
 
Waarom social media
Waarom social mediaWaarom social media
Waarom social media
 
Boost your business!
Boost your business!Boost your business!
Boost your business!
 
Masterclass Social Media & Sales
Masterclass Social Media & SalesMasterclass Social Media & Sales
Masterclass Social Media & Sales
 
Uitnodiging foodappicious
Uitnodiging foodappiciousUitnodiging foodappicious
Uitnodiging foodappicious
 
Jc slideshare slide 1
Jc slideshare slide 1Jc slideshare slide 1
Jc slideshare slide 1
 
Rapport: Social Media recruitment & employment sector in Nederland
Rapport: Social Media recruitment & employment sector in Nederland Rapport: Social Media recruitment & employment sector in Nederland
Rapport: Social Media recruitment & employment sector in Nederland
 

LinkedIn Checklist 2022

  • 1. 8 - Create a customer focused headline with keywords 9 - Enable your featured section with at least three relevant items, review and update every month 10 -Add a customer focused job description with six lines or more 11 - Add media including web links or documents at the bottom of your current work experience 12 - Make your top three skills the most relevant 13 - Add up to fifty additional skills relevant for your business, i.e. key search words 14 - Add accomplishments to demonstrate additional expertise AWARE 1 CHECKLIST PERSONAL PROFILE 1 - Edit your custom url (i.e. https://www.linkedin.com/in/richardvanderblom/) 2 - Select your profile picture to be publicly visible 3 - Have a brief spoken introduction -- record it in the app 4 - Have a professional background photo 5 - Connect your profile to the correct company page, ensuring the logo will appear 6 - Make sure your profile strength is "All Star" 7 - Decide whether a profile in another language has added value INTEREST 15 - Make sure your contact info section is up-to-date 16 - Upload a document, a video and a weblink in your featured section 17 - Put a link to your calendar in your featured section 18 - Put a smartlink presentation with valuable and insightful content in your featured section INTERACT 19 - Write a strong call to action in the first three lines of your About section 20 - Include a Personal Professional Introduction (P.P.I.) in your About section 21 - Include a paragraph about your knowledge and expertise in your About section 22 - State the value of yourself and your company 23 - End your About section with a call to action and your contact details 24 - Make sure your visible recommendations are the most relevant ones ENGAGE 2 3 4
  • 2. DAILY 1 CHECKLIST CONTENT 1 - Check and respond to your messages in your inbox 2 - Check your notifications on desktop or the mobile app 3 - Check your received invites and respond 4 - Invite people that share relevant content to connect 5 - Follow company pages that share relevant content 6 - Publish at least two posts 7 - Give relevant comments to at least ten posts 8 - Check the hashtags you follow for relevant posts 9 - Re-post a well performing post in three relevant groups 10- Perform a content search on relevant keywords / buzzwords and comment on LinkedIn 11- Use a scheduling tool or set an appointment in your agenda to publish a post 12- Connect with people who engaged with your posts WEEKLY 13 - Create SmartLinks (*in Sales Navigator) to share valuable content 14 - Publish at least one poll every month 15 - Write an article every two months emphasizing your thought leadership 16 - Set up Google alerts on relevant themes and keywords 17 - Look at the analytics of your posts of the last month. Analyze what posts performed well and why (topic, #hashtag, time) MONTHLY 18 - Storytelling: Create a personal post at least once a month 19 - Thought Leadership: Publish company content including white-papers, articles, or reports 20 - Events: publish information about upcoming events, including webinars 21 - External News: Identify valuable articles (not published from your company), share the post and provide additional insights 22 - Analyze your followed hashtags and add or delete based upon added value 23 - Use RSS feeds to follow your most relevant content sources 24 - Collect your content ideas in one central place like a bookmark tool or notes app for later use and inspiration ANY TIME 2 3 4
  • 3. CONNECT 1 CHECKLIST RELATIONSHIP 1 - Send an invitation to connect with those you've spoken to this week 2 - Respond to received invitations 3 - Withdraw outstanding invitations after one month 4 - Follow the Company Page of your potential clients 5 - Invite all the people in your clients decision making unit (DMU) to connect 6 - Send an invitation to authors of relevant and inspiring content 7 - Connect to relevant visitors of your profile 8 - Connect to new followers of your profile 9 - Follow your top 100 connections on other social media platforms 10 - Respond to received messages in your inbox daily 11 - Respond to posts of your top thirty contacts 12 - Use a Smartlinks in Sales Navigator and share exclusive content only 1-on-1 with prospects. 13 - Send a welcome message to your new connections 14 - Respond to anniversaries and job changes 15 - Endorse five clients for their three most relevant skills 16 - Ask actively for endorsements to boost your own top skills 17 - Write a recommendation for someone once a month 18 - Create a list on Twitter with the active profiles of your prospects and their company accounts BUILD RELATIONSHIPS 19 - Send an informal meeting proposal message to hot prospects 20 - Ask connections if they want to receive your LinkedIn newsletter 21 - Ask connections to follow your personal hashtag 22 - Ask your satisfied client for a recommendation after completing a project 23 - Use a tool like Calendly to make it easy to schedule an appointment with you CONVERT 2 3
  • 4. SEE 1 CHECKLIST SALES & SETTINGS 1 - Check Who Has Viewed My Profile and connect with potential clients 2 - Check Who Has Viewed My Profile and start a conversation with 1st degree connections 3 - Check your new followers and invite those who belong to your Target Audience to connect 4 - Check who is responding to your content from your 2nd and 3rd degree network and reach out to them 5 - Reach out to 2ndor 3rd degree connections who have commented or voted on your poll 6 - Become a member of five relevant Groups 7 - Reactivate 1st degree connections such as former ambassadors, clients, or colleagues by proposing a 15-minute catch-up call 8 - Search for interesting and relevant events for your target audience, click "Attend" and have a look at the attendance list 9 - Use an Advanced People Search to find potential clients 10 - Identify potential clients and reach out with a connection request to ten people 11 - After accepting a connection request from a potential client, send a follow-up message to build trust 12 - After positive response to your follow up message, ask for a short introduction call 13 - Work with marketing to find out which companies visited the company website 14 - Work with marketing to identify the most engaged readers of the company newsletter and reach out to these contacts on LinkedIn SEARCH 15 - Add at least one personal and your current work e-mail address to your profile 16 - Add a phone number in case you have trouble signing in 17 - Activate two-step verification for enhanced account security 18 - Set "Profile Viewing Options" on "Full Profile" 19 - Set "Manage Active Status" to "Everyone on LinkedIn" 20 - Select and adjust the notifications you want to receive on LinkedIn 21 - Select and adjust the notifications you want to receive via e-mail 22 - Select and adjust the notifications you want to receive via push messages on mobile/tablet 23 - Get a copy of your data every 6 months 24 - Get a copy of your connections every 3 months SETTINGS 2 3