Creating value in an uncertain global economy is high on most CEOs' agendas. Companies are redirecting investments to drive organic growth, focus more on their customers, and achieve greater operational effectiveness.
The sales leader's job is to execute on these strategies and drive the necessary change within the sales organization, focus on organizational readiness and the individual development of the salespeople. Sales leaders often overlook the link between the intended organizational changes and the individual behavior changes. Sales leaders must create and communicate a consistent message about the purpose of change strategy in order to ensure achievement of the vision. In this session, you will learn what a sales leader must do to: implement strategic change, effectively convey the strategy and engage the salespeople in its execution, own responsibility, and inspect the intended change in the organization (i.e. behavioral or structural).
Learn more about Richardson at http://www.richardson.com/.