SlideShare a Scribd company logo
1 of 35
Download to read offline
Richard Omollo
How we localize a global product
Richard Omollo
UX designer & Team Lead
Eight stunning
Booking.com in numbers
- Headquartered in Amsterdam
- 1.4 million room nights per day
- 90 offices around the world
- 15,000 colleagues
- Development from three
continents
Booking.com
We serve a number products, both on desktop and handheld
devices
Booking.com
200 countries and territories
Available in 43 languages
43 languages & dialects which is more than any other e-commerce website
Global
Product
Localising a global product
One product Different cultures
Booking.com
Plugs differ in different regions
Think of these as different cultures
How do we localize for
different cultures?
Localization
Adaptation of a product, application or document content to meet the language, cultural
and other requirements of a specific target market
Internalization
The design and development of a product, application or document content that enables
easy localization for target audiences that vary in culture, region, or language.
Culture and e-commerce
Culture affects internet usage, e-commerce trust, information and communication
technology adoption, internet marketing and website development
Localization...
It goes beyond translating our product in
43 languages
Understanding our users unique cultural
characteristics and business practises is
also key when localizing our product
Localization is….
Locally inspired
Global scalable
Agile Continuous learning & Testing
Research
User Testing
Hypothesis
A/B Test
Insights
Localization is a process of continuous learning and experimentation to gather insights.
- Get insights from research, market studies and user tests
- Insights inform hypothesis,
- We test every hypothesis We
- learn (succeed) or learn (fail) from these tests
Research
- Research for insights locally
- Create market guides and market studies
- Come up with and verify personas
Research insight
- Brazil, book and pay in installments
User testing
- Conduct both local user testing and
- Remote user testing
A/B testing
- Use insights to come up with hypothesis
- Test these hypotheses
- Learn from the data, and use the data to advice design and development decisions
- We run local experiments and try them globally, we also run global experiments
which at times we re-run for specific markets
Copy as a
function of
localization
Perfect UX
in all
languages
Data
informed
design
UI patterns
across
cultures
Diverse
teams
LS in local offices
in North America
LS in local offices
in South America
LS in local offices
in Europe
LS in local offices
in Asia Pacific
LS in local offices in
Africa/Middle East
Copy as a function of localisation
- 40+ copywriters
- They work with Language specialists from
our local office
- Support multiple product teams
- Work autonomously
- Drive own strategy
Copy as a function of localisation
English : Just booked
10+ other languages: Join millions of travellers around the world
Copy as a function of localisation
Bold, Caps, Italics not always a thing
Strive for Perfect UX in all languages even if the UI looks imperfect in some
Russian
Perfect UX across all languages
English
Russian
Chinese
Perfect UX across all languages
English Pounds Indonesian rupiah
Strive for Perfect UX in all languages even if the UI looks imperfect in some
England
UAE
Data informed Design
Data is important in making informed decisions. Culture and people are no longer
geographically separated as everyone is everywhere now a days. target by
language and location
If we can test it, we test it. If we can’t test it then we probably don’t do it - Stuart,
director of design, Booking.com
Data informed Design
China - uses more apps Japan - prefers mobile web
UI patterns across cultures
Chinese click vs typing
Netherlands - Facebook and Google log in China - Wechat log in
UI patterns across cultures
UI patterns across cultures
China home page UAE home page
Cultural norms affect UI
China
It’s not Booking.com
everywhere
Different cultures and regions may require unique
identity of your product
Team of diverse talent & culture
Apart from our diversity giving us strength, It also helps us in localization. We
encourage colleagues to use the website in their native language
Team of diverse talent & culture
Internal tools harness the power of cultural diversity
Thank you!
@richardomollo
All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™

More Related Content

Similar to Localizing a global product

Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...Enterprise Ireland
 
Help Content Strategy presentation, iDW Oct 2014
Help Content Strategy presentation, iDW Oct 2014Help Content Strategy presentation, iDW Oct 2014
Help Content Strategy presentation, iDW Oct 2014Chris Todd
 
Expand Your App's Global Potential With Internationalization
Expand Your App's Global Potential With InternationalizationExpand Your App's Global Potential With Internationalization
Expand Your App's Global Potential With InternationalizationAtlassian
 
Universal Translation Services brochure - translation rates
Universal Translation Services brochure - translation ratesUniversal Translation Services brochure - translation rates
Universal Translation Services brochure - translation ratesUniversal Translation Services
 
Usa Translate - translation company in El Paso, TX - brochure
Usa Translate - translation company in El Paso, TX - brochureUsa Translate - translation company in El Paso, TX - brochure
Usa Translate - translation company in El Paso, TX - brochureUSA Translate
 
Usa Translate-Brochure
Usa Translate-BrochureUsa Translate-Brochure
Usa Translate-BrochureUSA Translate
 
Software Localization made easy
Software Localization made easySoftware Localization made easy
Software Localization made easyLingoHub
 
2polyglot june2015 en
2polyglot june2015 en2polyglot june2015 en
2polyglot june2015 enAndreyPrudko
 
Crystal Hues Limited Corporate Presentation
Crystal Hues Limited Corporate PresentationCrystal Hues Limited Corporate Presentation
Crystal Hues Limited Corporate PresentationCrystal Hues Ltd
 
2polyglot jule2015 en
2polyglot jule2015 en2polyglot jule2015 en
2polyglot jule2015 enAndreyPrudko
 
Culture wizardpresentationforcincinnatiihr092310
Culture wizardpresentationforcincinnatiihr092310Culture wizardpresentationforcincinnatiihr092310
Culture wizardpresentationforcincinnatiihr092310Lynn Groh
 
Transcription Services
 Transcription Services Transcription Services
Transcription ServicesNitishkp
 
An Introduction of Teknowledge Software
An Introduction of Teknowledge SoftwareAn Introduction of Teknowledge Software
An Introduction of Teknowledge SoftwareMonica Daga
 
Language Mark Company Profile
Language Mark Company Profile Language Mark Company Profile
Language Mark Company Profile languagemark
 

Similar to Localizing a global product (20)

Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
Best practice website globalisation for sme's | Susanne Dirks - eVorsprung Co...
 
Help Content Strategy presentation, iDW Oct 2014
Help Content Strategy presentation, iDW Oct 2014Help Content Strategy presentation, iDW Oct 2014
Help Content Strategy presentation, iDW Oct 2014
 
NL Overview 2011
NL Overview 2011NL Overview 2011
NL Overview 2011
 
Mobindustry presentation
Mobindustry presentationMobindustry presentation
Mobindustry presentation
 
Expand Your App's Global Potential With Internationalization
Expand Your App's Global Potential With InternationalizationExpand Your App's Global Potential With Internationalization
Expand Your App's Global Potential With Internationalization
 
Yahoo Help Content Strategy - Chris Todd
Yahoo Help Content Strategy -  Chris ToddYahoo Help Content Strategy -  Chris Todd
Yahoo Help Content Strategy - Chris Todd
 
Universal Translation Services brochure - translation rates
Universal Translation Services brochure - translation ratesUniversal Translation Services brochure - translation rates
Universal Translation Services brochure - translation rates
 
Usa Translate - translation company in El Paso, TX - brochure
Usa Translate - translation company in El Paso, TX - brochureUsa Translate - translation company in El Paso, TX - brochure
Usa Translate - translation company in El Paso, TX - brochure
 
Usa Translate-Brochure
Usa Translate-BrochureUsa Translate-Brochure
Usa Translate-Brochure
 
About Webcertain Group 2015
About Webcertain Group 2015About Webcertain Group 2015
About Webcertain Group 2015
 
Hindi to English translation - sourcecode
Hindi to English translation - sourcecodeHindi to English translation - sourcecode
Hindi to English translation - sourcecode
 
Software Localization made easy
Software Localization made easySoftware Localization made easy
Software Localization made easy
 
Company portfolio snapshot
Company portfolio snapshotCompany portfolio snapshot
Company portfolio snapshot
 
2polyglot june2015 en
2polyglot june2015 en2polyglot june2015 en
2polyglot june2015 en
 
Crystal Hues Limited Corporate Presentation
Crystal Hues Limited Corporate PresentationCrystal Hues Limited Corporate Presentation
Crystal Hues Limited Corporate Presentation
 
2polyglot jule2015 en
2polyglot jule2015 en2polyglot jule2015 en
2polyglot jule2015 en
 
Culture wizardpresentationforcincinnatiihr092310
Culture wizardpresentationforcincinnatiihr092310Culture wizardpresentationforcincinnatiihr092310
Culture wizardpresentationforcincinnatiihr092310
 
Transcription Services
 Transcription Services Transcription Services
Transcription Services
 
An Introduction of Teknowledge Software
An Introduction of Teknowledge SoftwareAn Introduction of Teknowledge Software
An Introduction of Teknowledge Software
 
Language Mark Company Profile
Language Mark Company Profile Language Mark Company Profile
Language Mark Company Profile
 

Recently uploaded

Branding in the Psychedelic Landscape Report.pdf
Branding in the Psychedelic Landscape Report.pdfBranding in the Psychedelic Landscape Report.pdf
Branding in the Psychedelic Landscape Report.pdfAlexandra Plesner
 
Naer VR: Advanced Research and Usability Testing Project
Naer VR: Advanced Research and Usability Testing ProjectNaer VR: Advanced Research and Usability Testing Project
Naer VR: Advanced Research and Usability Testing Projectbuvanatest
 
如何办理(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证如何办理(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证ugzga
 
Game Pitch- Heroes of Niflheim (a mobile game).pdf
Game Pitch- Heroes of Niflheim (a mobile game).pdfGame Pitch- Heroes of Niflheim (a mobile game).pdf
Game Pitch- Heroes of Niflheim (a mobile game).pdfphinehasosebi
 
Spring Summer 2026 Inspirations trend book Peclers Paris
Spring Summer 2026 Inspirations trend book Peclers ParisSpring Summer 2026 Inspirations trend book Peclers Paris
Spring Summer 2026 Inspirations trend book Peclers ParisPeclers Paris
 
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证ugzga
 
Levi's Advertisement and camapign design
Levi's Advertisement and camapign designLevi's Advertisement and camapign design
Levi's Advertisement and camapign designAkankshaD3
 
Rise of Digital Textiles__Published in PrintAction
Rise of Digital Textiles__Published in PrintActionRise of Digital Textiles__Published in PrintAction
Rise of Digital Textiles__Published in PrintActionVictoria Gaitskell
 
Abortion Clinic in Springs +27791653574 Springs WhatsApp Abortion Clinic Serv...
Abortion Clinic in Springs +27791653574 Springs WhatsApp Abortion Clinic Serv...Abortion Clinic in Springs +27791653574 Springs WhatsApp Abortion Clinic Serv...
Abortion Clinic in Springs +27791653574 Springs WhatsApp Abortion Clinic Serv...mikehavy0
 
Evaluating natural frequencies and mode shapes.pptx
Evaluating natural frequencies and mode shapes.pptxEvaluating natural frequencies and mode shapes.pptx
Evaluating natural frequencies and mode shapes.pptxjoshuaclack73
 
CADD 141 - Puzzle Cube Project - Product Photos
CADD 141 - Puzzle Cube Project - Product PhotosCADD 141 - Puzzle Cube Project - Product Photos
CADD 141 - Puzzle Cube Project - Product PhotosDuyDo100
 
And that's about to change! (Service Design Drinks Berlin May 2024)
And that's about to change! (Service Design Drinks Berlin May 2024)And that's about to change! (Service Design Drinks Berlin May 2024)
And that's about to change! (Service Design Drinks Berlin May 2024)☕ 🥧 🚲 Martin Gude
 
如何办理(UCI毕业证书)加利福尼亚大学尔湾分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UCI毕业证书)加利福尼亚大学尔湾分校毕业证成绩单本科硕士学位证留信学历认证如何办理(UCI毕业证书)加利福尼亚大学尔湾分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UCI毕业证书)加利福尼亚大学尔湾分校毕业证成绩单本科硕士学位证留信学历认证ugzga
 
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证ugzga
 
The concept of motion graphics and its applications.
The concept of motion graphics and its applications.The concept of motion graphics and its applications.
The concept of motion graphics and its applications.WeatherOfficialProdu
 
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证ugzga
 
Resume all my skills and educations and achievement
Resume all my skills and educations and  achievement Resume all my skills and educations and  achievement
Resume all my skills and educations and achievement 210303105569
 
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证ugzga
 
Latest Trends in Home and Building Design
Latest Trends in Home and Building DesignLatest Trends in Home and Building Design
Latest Trends in Home and Building DesignResDraft
 
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjjWeek 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjjjoshuaclack73
 

Recently uploaded (20)

Branding in the Psychedelic Landscape Report.pdf
Branding in the Psychedelic Landscape Report.pdfBranding in the Psychedelic Landscape Report.pdf
Branding in the Psychedelic Landscape Report.pdf
 
Naer VR: Advanced Research and Usability Testing Project
Naer VR: Advanced Research and Usability Testing ProjectNaer VR: Advanced Research and Usability Testing Project
Naer VR: Advanced Research and Usability Testing Project
 
如何办理(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证如何办理(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证
如何办理(ArtEZ毕业证书)ArtEZ艺术学院毕业证成绩单本科硕士学位证留信学历认证
 
Game Pitch- Heroes of Niflheim (a mobile game).pdf
Game Pitch- Heroes of Niflheim (a mobile game).pdfGame Pitch- Heroes of Niflheim (a mobile game).pdf
Game Pitch- Heroes of Niflheim (a mobile game).pdf
 
Spring Summer 2026 Inspirations trend book Peclers Paris
Spring Summer 2026 Inspirations trend book Peclers ParisSpring Summer 2026 Inspirations trend book Peclers Paris
Spring Summer 2026 Inspirations trend book Peclers Paris
 
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UAL毕业证书)伦敦艺术大学毕业证成绩单本科硕士学位证留信学历认证
 
Levi's Advertisement and camapign design
Levi's Advertisement and camapign designLevi's Advertisement and camapign design
Levi's Advertisement and camapign design
 
Rise of Digital Textiles__Published in PrintAction
Rise of Digital Textiles__Published in PrintActionRise of Digital Textiles__Published in PrintAction
Rise of Digital Textiles__Published in PrintAction
 
Abortion Clinic in Springs +27791653574 Springs WhatsApp Abortion Clinic Serv...
Abortion Clinic in Springs +27791653574 Springs WhatsApp Abortion Clinic Serv...Abortion Clinic in Springs +27791653574 Springs WhatsApp Abortion Clinic Serv...
Abortion Clinic in Springs +27791653574 Springs WhatsApp Abortion Clinic Serv...
 
Evaluating natural frequencies and mode shapes.pptx
Evaluating natural frequencies and mode shapes.pptxEvaluating natural frequencies and mode shapes.pptx
Evaluating natural frequencies and mode shapes.pptx
 
CADD 141 - Puzzle Cube Project - Product Photos
CADD 141 - Puzzle Cube Project - Product PhotosCADD 141 - Puzzle Cube Project - Product Photos
CADD 141 - Puzzle Cube Project - Product Photos
 
And that's about to change! (Service Design Drinks Berlin May 2024)
And that's about to change! (Service Design Drinks Berlin May 2024)And that's about to change! (Service Design Drinks Berlin May 2024)
And that's about to change! (Service Design Drinks Berlin May 2024)
 
如何办理(UCI毕业证书)加利福尼亚大学尔湾分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UCI毕业证书)加利福尼亚大学尔湾分校毕业证成绩单本科硕士学位证留信学历认证如何办理(UCI毕业证书)加利福尼亚大学尔湾分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UCI毕业证书)加利福尼亚大学尔湾分校毕业证成绩单本科硕士学位证留信学历认证
 
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UoB毕业证书)伯明翰大学毕业证成绩单本科硕士学位证留信学历认证
 
The concept of motion graphics and its applications.
The concept of motion graphics and its applications.The concept of motion graphics and its applications.
The concept of motion graphics and its applications.
 
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Bath毕业证书)巴斯大学毕业证成绩单本科硕士学位证留信学历认证
 
Resume all my skills and educations and achievement
Resume all my skills and educations and  achievement Resume all my skills and educations and  achievement
Resume all my skills and educations and achievement
 
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(RUG毕业证书)格罗宁根大学毕业证成绩单本科硕士学位证留信学历认证
 
Latest Trends in Home and Building Design
Latest Trends in Home and Building DesignLatest Trends in Home and Building Design
Latest Trends in Home and Building Design
 
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjjWeek 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
Week 11 Mini-Tasks.pptxjjjjjjjjjjjjjjjjjjjj
 

Localizing a global product

  • 1. Richard Omollo How we localize a global product
  • 3. Eight stunning Booking.com in numbers - Headquartered in Amsterdam - 1.4 million room nights per day - 90 offices around the world - 15,000 colleagues - Development from three continents
  • 4. Booking.com We serve a number products, both on desktop and handheld devices
  • 5. Booking.com 200 countries and territories Available in 43 languages 43 languages & dialects which is more than any other e-commerce website
  • 7. One product Different cultures Booking.com
  • 8. Plugs differ in different regions Think of these as different cultures
  • 9. How do we localize for different cultures?
  • 10. Localization Adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market
  • 11. Internalization The design and development of a product, application or document content that enables easy localization for target audiences that vary in culture, region, or language.
  • 12. Culture and e-commerce Culture affects internet usage, e-commerce trust, information and communication technology adoption, internet marketing and website development
  • 13. Localization... It goes beyond translating our product in 43 languages Understanding our users unique cultural characteristics and business practises is also key when localizing our product
  • 15. Agile Continuous learning & Testing Research User Testing Hypothesis A/B Test Insights Localization is a process of continuous learning and experimentation to gather insights. - Get insights from research, market studies and user tests - Insights inform hypothesis, - We test every hypothesis We - learn (succeed) or learn (fail) from these tests
  • 16. Research - Research for insights locally - Create market guides and market studies - Come up with and verify personas
  • 17. Research insight - Brazil, book and pay in installments
  • 18. User testing - Conduct both local user testing and - Remote user testing
  • 19. A/B testing - Use insights to come up with hypothesis - Test these hypotheses - Learn from the data, and use the data to advice design and development decisions - We run local experiments and try them globally, we also run global experiments which at times we re-run for specific markets
  • 20. Copy as a function of localization Perfect UX in all languages Data informed design UI patterns across cultures Diverse teams
  • 21. LS in local offices in North America LS in local offices in South America LS in local offices in Europe LS in local offices in Asia Pacific LS in local offices in Africa/Middle East Copy as a function of localisation - 40+ copywriters - They work with Language specialists from our local office - Support multiple product teams - Work autonomously - Drive own strategy
  • 22. Copy as a function of localisation English : Just booked 10+ other languages: Join millions of travellers around the world
  • 23. Copy as a function of localisation Bold, Caps, Italics not always a thing
  • 24. Strive for Perfect UX in all languages even if the UI looks imperfect in some Russian Perfect UX across all languages English
  • 25. Russian Chinese Perfect UX across all languages English Pounds Indonesian rupiah Strive for Perfect UX in all languages even if the UI looks imperfect in some
  • 26. England UAE Data informed Design Data is important in making informed decisions. Culture and people are no longer geographically separated as everyone is everywhere now a days. target by language and location If we can test it, we test it. If we can’t test it then we probably don’t do it - Stuart, director of design, Booking.com
  • 27. Data informed Design China - uses more apps Japan - prefers mobile web
  • 28. UI patterns across cultures Chinese click vs typing
  • 29. Netherlands - Facebook and Google log in China - Wechat log in UI patterns across cultures
  • 30. UI patterns across cultures China home page UAE home page
  • 32. It’s not Booking.com everywhere Different cultures and regions may require unique identity of your product
  • 33. Team of diverse talent & culture Apart from our diversity giving us strength, It also helps us in localization. We encourage colleagues to use the website in their native language
  • 34. Team of diverse talent & culture Internal tools harness the power of cultural diversity
  • 35. Thank you! @richardomollo All references to “Booking.com", including any mention of “us”, “we” and “our” refer to Booking.com BV, the company behind Booking.com™