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Richard Dennys: Qype_CMO, Socon11, ICO London 20th Oct 2011

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Presentation I gave at Socon2011 on 20 Oct 2011

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Richard Dennys: Qype_CMO, Socon11, ICO London 20th Oct 2011

  1. 1. Building Europes Leading ConsumerReview & Recommendations SiteRichard DennysChief Marketing Officer@Qype_CMO 1
  2. 2. 2
  3. 3. Almost 1 million people per day visit Qype … A new user joins the Qype user community every 30 seconds 3
  4. 4. We have 12 million listed points of interest 4
  5. 5. 800,000 places and businesses in 880 categories havebeen reviewed 300,000 businesses have claimed their listing and engaged on Qype 5
  6. 6. In nearly 150,000 locations from Aarborg To Zurich. 6
  7. 7. We launched Qype Mobile 30 months ago A year ago 10% of user content from mobile devicesNow its over 30% We’re driving for 100% 7
  8. 8. Overall we have collected over 5 million reviews,comments, photos and check-ins …In 12 different languages making us Europe’s largest and most influential local review networks. 8
  9. 9. 5m Photos Comments ReviewsWe’re getting louder… 9 9
  10. 10. PL Users BR Users IE Users CH Users AT Users IT Users ES Users FR Users UK Users DE Users…and Stronger… 10 10
  11. 11. And we’re still learning and growing….! 11
  12. 12. While remaining alert and nimble 12
  13. 13. Online Communities & Social Media 13
  14. 14. Planet Earth is a busy place We all have different objectives & agendas 14
  15. 15. We live in a complex commercial ecosystemA co-existence of endless broad commoninterest groups and narrow niches 15
  16. 16. And even the most seemingly homogenous communitiesHarbour endless types and points of difference 16
  17. 17. Human Beings will always ask…. ……What’s In It For Me ??? 17
  18. 18. usually combining a mix of self-interest… …and common values… 18
  19. 19. So, how have we done it & where are we going? 19
  20. 20. We took a Problem, A Good Idea… …A big crowd of people… 20
  21. 21. We added a Search Tool… …A recommendation engine.. And mixed them all together… 21
  22. 22. We added some incentives… 22
  23. 23. …and made it easier for people to access. 23
  24. 24. As well as taking our digital brand to the world… 24
  25. 25. ..So the whole World tells each otherabout Qype.. …and then Everyone wins! 25
  26. 26. It’s hard to get it right… 26
  27. 27. …but not for Qype… 27
  28. 28. 28
  29. 29. The Power of Qype and QypeDeals 29
  30. 30. New Mobile Innovations 30
  31. 31. Arc of Consumption 31
  32. 32. So get the basics right, and reap the rewards.. 32
  33. 33. ..but never stop listening and learning.. 33
  34. 34. “…And Remember… “…The Internet Has Only Just Begun..” 34
  35. 35. @Qype_CMO de.linkedin.com/in/richarddennysQuestions 35

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