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The Magic of Social Mobile Commerce in LBS Marketing                             1
About Us
Inspiration for MyPy !
Qype Snapshot• A pan-European social network• Covering 12 countries & 10  languages        (Germany, UK, Ireland, France, ...
Building Engagement
Qype, the landscape
Geographic Development                         Hamburg                         Berlin                         Munich      ...
About Mobile
How we use Mobile and When
Smartphone GrowthUK almost doubled last year
Qype Goes Mobile
Mobile Apps for Brands
Qype on MobileMobile Browsing on Qype UKMobile Reviews on Qype All                             17
About Reviews and Feedback
Customer Feedback: EvolutionWord of Mouth          Written complaints                     „Customer Services Dept“        ...
Online Consumers: “Who do you trust?” “When making a purchase; Who do you trust?” Celebrities                             ...
Online Consumers: Importance of ReviewsPeople who don‘t believe that companies tell                                     75...
Small Businesses: Importance of ReviewsBy how much a positive review on a site can boost                                  ...
Couponing Needs Social Reviews
Couponing Getting a Bad Rep site:www.qype.co.uk groupon site:www.qype.co.uk livingsocial
Fake Reviews
About our Brand Relationships
www.qype.co.uk/London_Gatwick
Mobile Branding
About QypeDeals
Coupon Development                March 2011: QypeDeals Acquired CooleDealsx 1.5 millionX 20 millionUUV/m
Future Strategy    “So we have a large existing European userbase      (17 million monthly visitors), mobile carrier   dis...
More about QypeDealsWhat we ARE doing                    What we are NOT doingLeveraging 20m Qype audience & 200m Competin...
Closing the mCommerce Loophttp://lordbelmontinnorthernireland.blogspot.com/
Thank you!             Twitter: @Qype_CMO             Linkedin: RichardDennys             Qype: Richard_Dennys            ...
Qype: The Magic of Social Mobile Commerce
Qype: The Magic of Social Mobile Commerce
Qype: The Magic of Social Mobile Commerce
Qype: The Magic of Social Mobile Commerce
Qype: The Magic of Social Mobile Commerce
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Qype: The Magic of Social Mobile Commerce

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Presentation given at the Figaro Digital Conference, Magic Circle London 17 July 2011

Published in: Business, Technology, Travel
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Qype: The Magic of Social Mobile Commerce

  1. 1. The Magic of Social Mobile Commerce in LBS Marketing 1
  2. 2. About Us
  3. 3. Inspiration for MyPy !
  4. 4. Qype Snapshot• A pan-European social network• Covering 12 countries & 10 languages (Germany, UK, Ireland, France, Spain, Italy, Poland, Austria, Switzerland, Brazil) Adding Portugal and Netherlands last week• The largest European local review site• 650 000 authors in Europe, 20,000 fresh reviews per week, 350 user groups• Almost 20m monthly unique users in Europe• Strong mobile presence : iPhone / Android / Blackberry / Wm7 Integration with facebook, twitter, yahoo, myspace, googe+ 4
  5. 5. Building Engagement
  6. 6. Qype, the landscape
  7. 7. Geographic Development Hamburg Berlin Munich 2011 2011
  8. 8. About Mobile
  9. 9. How we use Mobile and When
  10. 10. Smartphone GrowthUK almost doubled last year
  11. 11. Qype Goes Mobile
  12. 12. Mobile Apps for Brands
  13. 13. Qype on MobileMobile Browsing on Qype UKMobile Reviews on Qype All 17
  14. 14. About Reviews and Feedback
  15. 15. Customer Feedback: EvolutionWord of Mouth Written complaints „Customer Services Dept“ Telephone Helplines Outsourced Telephone HelplinesPre Dot com Vocal minority The Social Majority
  16. 16. Online Consumers: “Who do you trust?” “When making a purchase; Who do you trust?” Celebrities 8% Advertisements 14% “Experts” 27% Opinions of total strangers 70% Opinions of friends / contacts 90%[Source: Erik Qualman, Socialnomics, via Search Engine People, July 2010]
  17. 17. Online Consumers: Importance of ReviewsPeople who don‘t believe that companies tell 75%the truth in advertisements[Source: Yankelovich, via Search Engine People, July 2010]Shoppers who consistently read reviews prior 63%to making a purchase decision[Source: PowerReviews, Customer Reviews and Online Shopping Habits, June 2010]People using consumer reviews in their 81%purchase decisions.[Source: Nielsen Online via BizReport, February 2009]
  18. 18. Small Businesses: Importance of ReviewsBy how much a positive review on a site can boost 25%sales conversions[Source: Bazaarvoice.com/resources/stats ̳Conversion Results‘, via Search Engine People,July 2010]How many customers the average review reaches 45[Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]How many customers you could lose with a negative 30review, tweet or comment[Source: www.bloomberg.com/apps/news?pid=newsarchive&sid=afod9i5PqoMQ]
  19. 19. Couponing Needs Social Reviews
  20. 20. Couponing Getting a Bad Rep site:www.qype.co.uk groupon site:www.qype.co.uk livingsocial
  21. 21. Fake Reviews
  22. 22. About our Brand Relationships
  23. 23. www.qype.co.uk/London_Gatwick
  24. 24. Mobile Branding
  25. 25. About QypeDeals
  26. 26. Coupon Development March 2011: QypeDeals Acquired CooleDealsx 1.5 millionX 20 millionUUV/m
  27. 27. Future Strategy “So we have a large existing European userbase (17 million monthly visitors), mobile carrier distribution and now the coupon switch has been flicked. This could get interesting.” TechCrunch, Mar 1st, 2011
  28. 28. More about QypeDealsWhat we ARE doing What we are NOT doingLeveraging 20m Qype audience & 200m Competing for customer acquisition onhouse ad inventory adwords, FB, AdExchange etcKeeping quality high Working on LTV RatioListening to feedback Using prepayments as working capitalBuilding a long term asset Slashing and burningMaking money Advertising on the TellyFocussing on profit Inflating a cashflow bubble
  29. 29. Closing the mCommerce Loophttp://lordbelmontinnorthernireland.blogspot.com/
  30. 30. Thank you! Twitter: @Qype_CMO Linkedin: RichardDennys Qype: Richard_Dennys Google+http://www.qype.co.uk/developers/api

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