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  1. 1. From Jekyll to Hyde …and back again From Jekyll to Hyde and back again
  2. 2. The news has always had a split personality, maybe it just has more personality than ever? From Jekyll to Hyde and back again
  3. 3. From Jekyll to Hyde and back again
  4. 4. From Jekyll to Hyde and back again
  5. 5. From Jekyll to Hyde and back again
  6. 6. Everyone has a plan until they get hit in the face! From Jekyll to Hyde and back again
  7. 7. During the War in Iraq embedded journalists depicted the U.S. invasion and individual troops in a more favourable tone than their colleagues Source: Pfau et al., 2004 From Jekyll to Hyde and back again
  8. 8. “ ” On social media I am less bound by journalistic rules than in traditional media of journalists agreed with the statement:60% Source: Impact of Social Media on News Monitoring, ING 2014 From Jekyll to Hyde and back again
  9. 9. Source: Hermida, Fletcher, Korell, & Logan, 2012; Pew Research, 2013; Stassen, 2010 “ ” For younger people, in particular, social media news feeds, not news websites, are their major news sources From Jekyll to Hyde and back again
  10. 10. A significant shift in referrals Jan 2013 Dec 2013 % of visitors Home Page Social Referrals Source: Buzzfeed From Jekyll to Hyde and back again
  11. 11. 2011 May 2012 Jan 2013 May 2013 2012 2013 60 80 100 0 120 5 140 10 160 15 Millions Millions Home page visitors: Page views: Only 40% of desktop users visit the homepage Only 20% of mobile users visit the homepage Source: New York Times and NewsCorp From Jekyll to Hyde and back again
  12. 12. – President Barack Obama How stories get told “ ” Tonight I can report to the American people and to the world that the United States has conducted an operation that has killed Osama bin Laden, the leader of al Qaeda From Jekyll to Hyde and back again
  13. 13. From Jekyll to Hyde and back again
  14. 14. Tweets per second, 1 May 2011 5000 4500 4000 3500 3000 09:30 09:45 10:00 White House announces Pres. Obama speech Keith Urbahn tweets about Osama rumour ABC, NBC & CBS report Bin Laden’s death Eastern Standard Time TPS Pres. Obama begins remarks Pres. Obama confirms Bin Laden’s death Pres. Obama concludes remarks 10:15 10:30 10:45 11:00 11:15 11:30 11:45 12:00 12:15 12:30 Source: Fast Company From Jekyll to Hyde and back again
  15. 15. From Jekyll to Hyde and back again
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  17. 17. Search volume for ‘Osama Bin Laden’ 2005 2007 2009 2011 2013 2015 Source: Google Trends From Jekyll to Hyde and back again
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  20. 20. – Sam Feist, executive producer, CNN “ ” With something this significant, our rule is a simple rule: Better to be right than first. We saw the Twitter traffic, but on a story like this, we have to be right. From Jekyll to Hyde and back again
  21. 21. “President Obama is, in fact, dead” From Jekyll to Hyde and back again
  22. 22. Publish first, correct if necessary 45% of journalists put out between 60% and 100% of what they publish as soon as possible– without checking facts – and correct later if necessary. Only 20% always check the facts before publishing. Source: Impact of Social Media on News Monitoring, ING 2014 From Jekyll to Hyde and back again
  23. 23. “Beware the lollipop of mediocrity; lick it once and you’ll suck it forever” – Brian Wilson The Beach Boys From Jekyll to Hyde and back again
  24. 24. From Jekyll to Hyde and back again
  25. 25. ” “…there was an error in the verification process, when staff were sourcing photos from Facebook. We got our wires crossed. We basically got the wrong [photo], it’s a terrible mistake and that’s why we’ve had no hesitation in apologising for it. – Andrew Holden, Editor The Age From Jekyll to Hyde and back again
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  29. 29. From Jekyll to Hyde and back again
  30. 30. Owned media engagement David Jones’ Facebook page 20k 25k 30k 15k 10k 5k 7/10/15 Likes+Comments+Shares 8/10/15 9/10/15 10/10/15 11/10/15 12/10/15 13/10/15 14/10/15 15/10/15 16/10/15 17/10/15 18/10/15 19/10/15 20/10/15 21/10/15 From Jekyll to Hyde and back again
  31. 31. The story POSITIVE SENTIMENT 18 Oct 19 Oct 20 Oct 21 Oct NEGATIVE SENTIMENT From Jekyll to Hyde and back again
  32. 32. Broadcast coverage 1,384 combined print and broadcast reports 5k 2.5k 18 Oct 18 Oct 19 Oct 20 Oct 21 Oct 19 Oct 20 Oct 21 Oct 22 Oct 23 Oct 24 Oct 7.5k 0k 3 1 1 0 Channel 7 5 8 0 Channel 9 Total mentions 1 1 0 Channel 10 0 5 0 Sky News Live 63 71 13 Radio 3 2 0 ABC News 24 3 0 0 SBS From Jekyll to Hyde and back again
  33. 33. From Jekyll to Hyde and back again
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  35. 35. From Jekyll to Hyde and back again
  36. 36. From Jekyll to Hyde and back again
  37. 37. From Jekyll to Hyde and back again
  38. 38. Source: edwardianteddyboy.com From Jekyll to Hyde and back again
  39. 39. From Jekyll to Hyde and back again
  40. 40. From Jekyll to Hyde and back again
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  42. 42. From Jekyll to Hyde and back again
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  45. 45. Where do you get your news? 47% 63% Facebook 2013 2013 2015 2015 Twitter 52% 63% Source: Pew Research Centre From Jekyll to Hyde and back again
  46. 46. Top traffic referral source to news websites May – July 2015 *NEWS SITES: We calculate News Sites using 100 of the top news websites ranked by Comscore, Alexa rankings, and other social media data sources, like Newswhip. 10% 20% 30% 40% FACEBOOK GOOGLE SITES YAHOO!TW ITTER BING *NEW S SITES DRUDGEREPORTNEW SNOW *RSS READERS REDDITPINTERESTZERGNET AOL M SN STUM BLE UPON From Jekyll to Hyde and back again
  47. 47. News From Jekyll to Hyde and back again
  48. 48. From Jekyll to Hyde and back again
  49. 49. Mentions From Jekyll to Hyde and back again
  50. 50. From Jekyll to Hyde and back again
  51. 51. Facebook instant articles From Jekyll to Hyde and back again
  52. 52. Facebook’s rumoured Notify mobile application From Jekyll to Hyde and back again
  53. 53. From Jekyll to Hyde and back again
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  55. 55. Evolution of Messaging > New Social Graphs High Low High Contacts Frequency of Communication Broadcasting Fewer Messages to Large Audiences Frequent Interactions with Smaller Group of Close Contacts Source: Anjney Midha, KPCB Associate; Jared Morgenstem, KPCB Enterpreneur Partner From Jekyll to Hyde and back again
  56. 56. From Jekyll to Hyde and back again
  57. 57. THINK COURAGEOUSLY From Jekyll to Hyde and back again

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