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CPMS Africa Agency Credentials


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CPMS Africa Agency Credentials

  2. 2. WHO WE ARE The CPMS Africa Group is an integrated marketing communications agency of specialists that delivers strategic marketing solutions to your brand and business. We boast to be the most professional, integrated, through-the-line marketing consultancy in Africa. Chris Parkes Marketing Solutions (cpms) was founded in 2002 By Chris Parkes, A British ex-pat and one of Africa’s top marketing specialists. 14 years down the line, CPMS Africa now has offices in South Africa, Nigeria & Ghana. Our ‘out-of-the-box’ creative approach – combined with our vast experience and ‘do or die’ work ethic – ensures that every client gets not only a dedicated partner who has their interests at heart, but also one who is committed to doing whatever it takes to get the job done to perfection!
  3. 3. OUR VISION to work for a select number of clients who value our ability to deliver innovative, creative and effective work build a strong relationship with clients who are serious about getting things done and willing to take us into the heart of their business“ “ ” ”
  4. 4. OUR STORY 2002 Starting off as consultants to British American Tobacco, leading to over 10 Year relationship Won biggest promotion ever by Guinness Nigeria – The Michael Powers Movie Distell & Guinness projects in Cameroon & Ghana lead to us opening office in Accra. Launch of Etisalat 3G Network Creation of The Exotic Car Festival & Luxury Africa. Launch of KnysnaON fiber 2016 JOHANNESBURG OFFICE OPENS, SOUTH AFRICA ACCRA OFFICE OPENS, GHANA KANO & CALABAR OFFICE OPENS, NIGERIA CPMS AFRICA OPENS LAGOS, NIGERIA
  5. 5. OUR SPECIALITIES Market Research / Analysis Market Strategy Brand Positioning Advertising Campaigns In-Store Displays TV/Radio/Print/Digital/Outdoor Media Social Media Strategy / Management Email Marketing Mobile Website / App Development Social Media Management Social Media Campaigns & Strategy Website Design / Development Road Shows Product Launches Exhibitions Conferences Experiential Activations Branded Events Year End Functions Teambuilding Brand Activations Brand Promotions Corporate Hospitality Catering Event Décor Public Relations Corporate Gifting Collectors’ Pieces Website Development Application Development Augmented Reality Virtual Reality Technical Production Brand Ambassadors / Promoters Incentive Packages Procurement SUPPORTMARKETING EVENTS
  6. 6. OUR REACH Over 40 years’ industry knowledge, and a strategic footprint throughout the Continent, gives our clients a significant advantage when utilising our services PERMANENT OFFICES: SOUTH AFRICA - JOHANNESBURG NIGERIA - LAGOS, KANO, CALABAR GHANA - ACCRA STRATEGIC PARTNERS IN EUROPE & UK
  7. 7. AGENCY BENEFITS ACCOUNTABILITY We submit monthly reports. Every person/business is accountable for their actions - good or bad PROFESSIONAL We treat every business or brand as if it were our own. Professionalism guarantees results EXPERIENCED With over 40 years in the industry, we put our knowledge to use to get the most effective results INNOVATIVE Experience isn't everything! Our team consists of ambitious and creative young innovators SPECIALISTS We know our industry and have the confidence in our ability to assist our clients needs RELIABLE We work with you, advise and guide. You have our commitment to your brand.
  8. 8. OUR FOCUS “Price is what you pay, Value is what you get” – Warren Buffett
  9. 9. MARKETING Today’s fast-pace world requires utilising all online and digital platforms as a standard for any brand to successfully communicate with, and market to, their targeted audience. We take the reigns and guide your brand  Consultancy  Social Media Management  Social Media Strategy  Email Marketing  App Development  Website Design  Market Research / Analysis  Market Strategy  Brand Positioning  Advertising Campaigns  In-Store Displays  TV/Radio/Print/Digital/Outdoor
  10. 10. EVENTS Successful events require professional organisation, in-depth knowledge and industry insight. We encompass all the above and take the utmost care in ensuring that every event – big or small – is executed to perfection.  Year End Functions  Teambuilding  Brand Activations  Brand Promotions  Corporate Hospitality  Specialised Event Solutions  Road Shows  Product Launches  Exhibitions  Conferences  Experiential Activations  Branded Events
  11. 11. CORPORATE GIFTS We buy directly from selected manufacturers and importers, ensuring quality and affordability for our clients – be it thousands of branded pens and folders for a conference, or a personalised helmet signed by Louis Hamilton for a VIP client.  Promotional Items  Branded Items  Group Gifts  Branded Clothing  Custom-Made Items  Collector’s Pieces  Incentive Packages  Vouchers
  12. 12. PUBLIC RELATIONS We strive to nurture a mutually beneficial and passionate relationship with the media, thus driving favour toward our clients. This leads to a desirable, sustainable and explorable perception. We create an emotional bank account for clients amongst critical and desirable target audiences – using the most effective perception management tools  Brand Positioning  Media Liaison  Relationship Building  Press Releases  Media Retreats  Brand Communication  Digital Content  Corporate Reputation  Corporate Image  Perception Management
  13. 13. DIGITAL MASTERY The Digital Age is upon us, to adapt is to survive. Our experienced and innovative digital masters ensure that any challenge is met head on, and that we surpass all expectations – be it a pioneering new website, or a virtual reality product experience at a brand activation.  Website Development  Application Development  Virtual Reality Experience  Augmented Reality  Drones  Technical Production
  14. 14. EXQUISITE DÉCOR We focus on providing décor that is tailor-made to suit each event, creating a unique look and feel that exceeds our Clients’ expectations. We pride ourselves on our unique ability to “visualise” the interpretation of the Client’s brief in such a way as to create the desired effect – with attention to the finest detail.  In-house Décor Specialists  Tailor-Made Themes  State-of-the- Art Equipment  Latest Trends  Integrated Technical Support  Efficient Teams
  15. 15. XCLUSV EXPERIENCES The trademark “XCLUSV experiences” are a series of extravagantly organised evenings unlike any other, hosted by CPMS Africa throughout the year. An intimate, extraordinary experience that is perfect to impress on an important business deal or even a ‘different’ evening out for friends.  Johnny in Cuba – Featuring Johnny Walker Blue & Cuban Cigars  Swiss Kiss – Featuring Swiss Lindt Chocolate & Cognac  Wine Knott – Featuring Exotic Wine & Seafood  High Stakes Poker – Featuring Whiskey & Poker  Diamonds on Ice – Featuring premium Vodka & Diamonds  The Ultimate Treat – Spa Treatment & Health Experience OWN THE EVENING – INTERMATE GROUPS - TICKETS AVAILIABLE – TAILOR MADE PACKAGES
  16. 16. PORTFOLIO “What the mind of a man can conceive and believe, it can achieve” - Napoleon Hill
  17. 17. CLIENT LIST  Consultancy Services  Strong Client Relationships  Project Management  Brand Partnerships  Strong Supplier Relationships  Multi-National, Local & Governments
  18. 18. SUPERCAR LAUNCH Daytona Group Grand Super Car Launch  5 Supercars launched in one evening  McLaren P1  Rolls Royce Wraith  Aston Martin Rapide S; Vanquish Volante; & V12 Vantage S  2000 Prestigious Guests  Celebrities, Sports Stars & International Entertainment
  19. 19. VINTAGE OPULENCE ENRC Mining Exquisite Year End Function  300 Guests  World-class entertainment  Champagne towers & Lindt chocolate fountains  Stunning décor  Personalised gifts  Chauffeur transport
  22. 22. BRITISH AMERICAN TOBACCO  Pall Mall Launch  National Trade & Marketing Conferences  Dunhill New Pack Launch  St Moritz Re-Launch  Consumer Advertising & Marketing  Rothmans Promotions  Pall Mall Promotions  Pall Mall Rural Sales Drive  Sponsorships & Event Marketing  B & H Menthol Launch  London Promotions  John Player Targeted Promotions  Trade Channel Relationship Management  Trade Merchandising Programs a ten year relationship working across all brands developing consumer contact and advertising programs
  23. 23. ZAIN  MTV Awards  Idols Launch  Nigeria Music Awards  Find Your Rhythm – Hit The Road  Vmobile to Celtel to Zain Launch  ZAIN Consumer Promotion  Zain Music Invasion  ZAIN Trade Visibility Re-branding  Zain True Launch / University Activations  Don’t Forget The Lyrics  Independents Jam  Press and Media Launches  Management Conferences  Trade Partner Awards retained by Zain over four years for all sponsorship and events
  24. 24. GUINNESS a twelve-year relationship working across all brands and on some of their biggest campaigns to date  Wycliffe Jean Guinness Concerts  Guinness Critical Assignment Movie Promotion  Guinness FES New Bottle Launch  Harp Lager Re-launch  Gordon Spark Promotions  Smirnoff Ice Launch  Satzenbrau Launch  Malta Guinness New Bottle Launch  Guinness Roadshows  Trade Channel Development Program  Consumer Database Management  National Conferences  Marketing Conferences
  25. 25. NIGERIAN BREWIES  Sponsorship  Event Marketing  Star Crown Cork Promotion  Gulder 5-Aside Football Promotion  Star National Consumer Promotion  Gulder National Consumer Promotion  Star Music Activation
  26. 26. DISTELL  Amarula Advertising and Promotions.  Bisquit Cognac Product Launch.  Knights Whisky Product Launch.  J.C Le Roux Sales Promotion.  Drostdy Hoff Sales Promotion  Savanna Dry Cider Activations  Nederburg Wines Activations  Royal Reserve Activations  Two Oceans Wines Activations  Royal Reserve Activations an eight-year relationship focusing on driving sales and increasing market share on various brands - both in Ghana & Nigeria
  27. 27. AVON JUSTINE  Annual National Sales Conference  Annual Marketing Conference  Annual Back To Work Conference  Annual National Roadshows - 25 events in 12 cities over 2 months  Branded Merchandise  Management Executive Teambuilds  Annual Year End Party  Avon Fragrance Launches  Justine Fragrance Launches a five-year relationship working with both Avon and Justine brands running all national roadshows, conferences and branded merchandise “ ”
  28. 28. NEOPAK  Annual Family Day – over 1000 people  New Factory Launch  National Conference  Executive Management Teambuild  Annual Company Teambuild  Incentive Packages  Branded Merchandise  Procurement of Goods a seven-year relationship focusing on procurement and all events for the company’s Corrugate Division
  29. 29. SAB  Annual Media Partners Event  Press Packs  Promotions  Activations  Branded Merchandise  Charity Drive a seven-year relationship working closely with the SAB group in South Africa, Nigeria & Ghana focusing on promotions and events
  30. 30. ETISALAT  High Profile Launch of ‘3G’ Service  Three Day Exhibition  Multi-Market Roadshows / Sales Promotions from 2010 - 2012  Experiential Marketing and Product Exhibitions  Extensive Roadshows with Direct Selling to Consumers  Branded Purpose-Built Truck toured the country for over 12 weeks Sampling and Selling
  31. 31. SUN INTERNATIONAL  Sun International Viral email, Co-Sponsor, Virgin Nigeria  Database Building for the Sun International Group in South Africa  Promotion of the South African International Hotels - persuading Nigerians to choose SA for holidays  Promotion of the Hotels for Business Meetings, Incentives, Exhibitions and Conferences.  Launch of the Federal Palace Hotel in Lagos CONSUMER ADVERTSING & MARKETING
  32. 32. MCVITIE’S  Won the business in 2009 against 3 top agencies;  Produced the first commercial for national TV schedule  Planned and bought the media  First commercial ran November 2009  Produced two new commercials in 2010  2011 commercials produced - but held back due to economic situation worldwide CONSUMER ADVERTSING & MARKETING
  33. 33. COCA-COLA ZERO BILLBOARDS TRUCK BRANDINGPRESS ADS Developed the ATL Campaign working with Stepjump Marketing – our UK partner Product Launch & OOH Campaign
  34. 34. GTI INSURANCE ADVERTISING CREATIVES Advertising Campaign developed for their PR Agency - TPT International.
  35. 35. GERVENNE Gervenne Bill Boards Planned and bought the media across Ooh, Radio and Television.
  36. 36. “Trying to market a brand or product without a marketing strategy is like winking at a woman in the dark - You know what you're doing, but she doesn’t have a clue” - Chris Parkes Founder of CPMS Africa +27 11 068 4280