The Power of Images to Change Behaviours

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The Power of Images to Change Behaviours

  1. 1. One Million Visions The Power of Images to Change Behaviours 1
  2. 2. Shantz &Latham (2009) 2 2
  3. 3. Locke & Latham (1990, 2002) Goal Setting Theory 3 3
  4. 4. Shantz & Latham (2011) 4 4
  5. 5. Latham & Piccolo (2012) 90 68 45 23 0 Control Non-Specific Context-Specific 5 5
  6. 6. Other Support • • • • • Automaticity theory Implicit motives Implicit attitudes Vicarious learning Advertising 6 6
  7. 7. Other Support Because cognitive resources are limited the implicit motive system has a “larger impact on behavior because, as the default [information] processing mode, it operates automatically and on a faster time scale than the explicit system.” Johnson and Tan (2009, p. 103) 7 7
  8. 8. The Power of Film 8 8
  9. 9. Viewing Habits 9
  10. 10. Viewing Habits 10
  11. 11. Viewing Habits 11
  12. 12. Which video inspires you the most? ...and Why? 12 12
  13. 13. Which video inspires you most? • http://youtu.be/3iIkOi3srLo • http://www.youtube.com/watch? v=ERx5j6h43tk&feature=share&list=PL ictJBXwHCyVe65UvbWpDtu5dMuPkMbr Z 13 13
  14. 14. Which video inspires you most? • http://youtu.be/XyyNCKsMSc4 • http://youtu.be/lUer_ZA4sJs 14 14
  15. 15. Theory of Change 15
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  22. 22. The goal of One Million Visions (OMV) is for one million young people to make short videos about their vision for a better future www.onemillionvisions.org 22
  23. 23. How? • Work with school’s, colleges, universities and educational bodies to run competitions in which young people create short videos with a social or environmental meaning. • Share these entertaining videos with our extended network to achieve social impact – some videos will go viral. 23
  24. 24. Facebook & Twitter 24
  25. 25. OneMillionVisons@gmail.com 25 25

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