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Technology has expanded our ability to connect and interact with others to a degree unheard of even a decade ago. However, due to this continued expansion, the number of ways in which you connect and interact with your customer also continues to change, evolve and grow. While technological innovation may be good for business, from a marketing perspective it can often be confusing as more and newer technologies provide you with numerous additional ways in which to connect with your target audience.
This article will provide an overview and will attempt to explain what integrated marketing is and why the use of integrated marketing is more important now than ever before. This is not an in-depth treatise on the topic, but will provide you with a solid foundation on the topic of integrated marketing.