SMX London 2007 - What's New With Search Advertising?

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  • SMX London 2007 - What's New With Search Advertising?

    1. 1. What’s new in Search Advertising? Richard Gregory COO, Latitude 15 November, 2007
    2. 2. What is new? <ul><li>Yahoo Panama - the whole market has gone blind! </li></ul><ul><li>Better transparency on content networks </li></ul><ul><li>Adwords Editor came of age </li></ul><ul><li>Google Website Optimiser </li></ul>
    3. 3. Yahoo Panama <ul><li>Improved UI makes campaign management and reporting easier and quicker. </li></ul><ul><li>Geo Targeting allows for specific regions to be targeted </li></ul><ul><li>Multiple ads allow for comparative testing </li></ul><ul><li>Quality Index rewards more qualified ads </li></ul><ul><li>Improved submission process </li></ul><ul><li>New account structure mirrors that of Google and MSN. </li></ul>
    4. 4. Transparency on networks
    5. 5. Google Adwords Editor <ul><li>Now on version 4.0. </li></ul><ul><li>This year Google decided that they were going to stop the Bulk Download Function </li></ul><ul><li>Upload speeds have increased </li></ul><ul><li>More scope to easily make structural changes. </li></ul><ul><li>This has led to quicker turn around for making changes to account and setting up new ones. </li></ul><ul><li>Special features include: </li></ul><ul><ul><li>Duplicate Keyword Finder </li></ul></ul><ul><ul><li>Keyword Grouper </li></ul></ul>Microsoft tool on the way.
    6. 6. <ul><li>Google Website Optimiser </li></ul><ul><li>Beware of sharing data with Google. </li></ul>About those landing pages…
    7. 7. Thanks! Richard Gregory Chief Operating Officer E-mail : [email_address]

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