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Why You’re Wasting Money On Google Adwords And How To Make It Work For You

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Learn the biggest mistakes that cause business owners to lose money on Adwords, and the steps you have to take so it will bring your business profitable customers.

Published in: Marketing

Why You’re Wasting Money On Google Adwords And How To Make It Work For You

  1. 1. Why You’re Wasting Money On Google Adwords And How To Make It Work For You Richard Garand Garand Webtech
  2. 2. Online Marketing Works Online ads last year: $137.5 billion + 1,072%
  3. 3. What About Adwords?
  4. 4. There Are No Universal Rules
  5. 5. Why Does It Matter To You? $$$$
  6. 6. “Half the money I spend on advertising is wasted; the trouble is I don't know which half” John Wanamaker Online: 90% may be wasted
  7. 7. Where Online Marketing Goes Wrong
  8. 8. How To Lose Customers
  9. 9. How To Lose Customers
  10. 10. How To Lose Customers
  11. 11. How Do You Get Customers?
  12. 12. Create The Perfect Solution
  13. 13. What Do You Need?
  14. 14. How?
  15. 15. Guide The Customer
  16. 16. Lead Them Through Each Step
  17. 17. Measure and Tune
  18. 18. How Adwords Works
  19. 19. Keyword Selection
  20. 20. Types of Keywords Broad Match – electric scooters electric scooters kids electric scooters razor pocket mod Phrase Match - “electric scooters” electric scooters kids electric scooters razor pocket mod Exact Match - [electric scooters] electric scooters kids electric scooters razor pocket mod
  21. 21. Which Ads Are Shown? #1 - $1.50 #2 - $1.25 #3 - $1.00
  22. 22. When Ads Are Clicked $$
  23. 23. Display Network
  24. 24. Getting Started
  25. 25. Search Keywords
  26. 26. Create Ads Headline www.website.com/searchterm Line 1 search term Line 2 extra content
  27. 27. Landing Page
  28. 28. Landing Page Template Headline What the problem is What the solution would look like We have that solution Take Action
  29. 29. Campaigns and Budgets 0 1 2 3 4 5 6 A B C
  30. 30. Creating Your Campaigns Campaign Ad Group Ad Ad Ad Group Ad Search / Display Network Location / Language Budget Bid Strategy (Max Clicks) Topic Keywords
  31. 31. Is It Working? $$$ $ $ $$$
  32. 32. What To Optimize $$$ $
  33. 33. Getting the Data
  34. 34. More Data
  35. 35. Analytics Data
  36. 36. Analytics Data
  37. 37. Analytics Data
  38. 38. Is It The Ads?
  39. 39. Is It The Ads?
  40. 40. Stop Wasting Money
  41. 41. Negative Keywords
  42. 42. Budgets and Devices
  43. 43. Scaling Up
  44. 44. Scaling Up
  45. 45. Purpose of Optimizing $$$$
  46. 46. Review • Online marketing works and has potential • It is often misused • Understand the customers and the data • Test and see what works • Don’t waste your time or money • Review results and think creatively
  47. 47. Want More? Get the slides + cheatsheet with bonus ideas here: http://garandwebtech.com/meetup richard@garandwebtech.com Thank you!

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