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1. 10 Tips for Effective Web Design - Richard Chan Harrogate
Easy to read
The most important rule, and the one that overlaps into most of the others, is that your website has to
be easy to read. Be very careful not obscure the text with a too-dark background color. Likewise, you
want to avoid using text that is too small, as it will be difficult to read.
Simplicity
Also along the theme of simplicity: It must be easy to get around your website. This means to use
hyperlinks, buttons and tabs whose functions are clear to the readers.
Consistency
You must use a page layout that is consistent on all of your site's pages. Typefaces and colors should
match no matter which page on the site you're visiting. And there should be certain graphic elements
that tie all of the pages together as a single unit.
Speed
Whatever elements you use in your design, make sure they don't make the page take too long to
download. According to some experts, many visitors will leave your page if it takes longer than 15
seconds to load.
Politeness
Don't be rude to your visitors. How does a website express rudeness? By telling visitors they must have a
different browser to view the site; by telling the visitor he must re-size his page to fit your page design;
or by playing loud music without giving the visitor an easy way to turn it off.
De-clutter
Don't clutter up the site with things that you like but which are of little interest to the visitors. We're
talking about things such as counters, awards, and so forth. If you want a counter, there are ways to
incorporate one and make it invisible to the readers.
Animated GIFs
Avoid the use of animated gifs. Yes, they're fun - to the person creating the page. But they're distracting
to everyone else.
Leave control

2. Nothing you do with your web page should take control away from the reader. For instance, a lot of
people like to use an auto-refresh feature, but this can be distracting to the reader. And never - never -
never design a page so that it's impossible for a person to "back" out of it, so that they're forced to stay.
Multiple routes
Remember to incorporate redundant navigation throughout your site. This means, because
people respond differently to different cues, you should provide multiple ways to get
something done. For instance, if you want a blog hosted off your page, you could put a link on
the navigation bar on the side as well as a mention and link to it within text lower on the page.
Content, content, content
Remember content.
All of the creative design ideas will be pointless if there's nothing to keep the reader's interest.
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