(1) The Fundraising Scene


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(1) The Fundraising Scene

  1. 1. The fundraising scene Claire House-Norman Development Director
  2. 2. Fundraising income collected by charities in 2007/08 (£bn) The fundraising scene SOURCE: Charity Market Monitor
  3. 3. Individual donations over the last three years (£bn) The fundraising scene SOURCE: UK Giving 2009
  4. 4. Are there any donors out there? <ul><li>Donations down but still nearly £10bn donated </li></ul><ul><li>54% of 3,316 people surveyed had given to charity </li></ul><ul><li>Median gift was £10 </li></ul><ul><li>Only 40% of donations were Gift Aided </li></ul><ul><li>House prices still higher = bigger legacies </li></ul>The fundraising scene SOURCE: UK Giving 2009
  5. 5. Charitable trusts <ul><li>The Directory of Social Change lists 4,400 grant-making trusts with a total of £3.1bn </li></ul><ul><li>Keyword search: </li></ul><ul><ul><li>Christian = 432 </li></ul></ul><ul><ul><li>Church = 1,062 </li></ul></ul><ul><ul><li>Education = 1,848 </li></ul></ul><ul><ul><li>Music = 452 </li></ul></ul><ul><ul><li>Liturgy = 3 </li></ul></ul>The fundraising scene
  6. 6. Pros and cons of fundraising in a recession <ul><li>Cons… </li></ul><ul><ul><li>In theory less money to give </li></ul></ul><ul><ul><li>Less income in everyone’s budget (for those lucky enough to have one!) </li></ul></ul><ul><ul><li>Trusts’ income will have fallen if linked to shares </li></ul></ul>The fundraising scene <ul><li>Pros… </li></ul><ul><ul><li>Individual giving still robust </li></ul></ul><ul><ul><li>Churches have direct line to their donors </li></ul></ul><ul><ul><li>Reduced marketing budgets in larger charities = less competition </li></ul></ul><ul><ul><li>Still a lot of trusts giving a lot of money! </li></ul></ul>
  7. 7. Round-up <ul><li>There is money out there! </li></ul><ul><li>You can do it ; you just need to be determined, dedicated and work for it </li></ul><ul><li>Look closer to home first – improve your current stewardship, fundraising and Gift Aid methods </li></ul><ul><li>If at first you don’t succeed, keep trying! </li></ul>The fundraising scene
  8. 8. Development Department 6 The Close, Salisbury, Wiltshire SP1 2EF T: 01722 555107 F: 01722 555109 www.salisburycathedral.org.uk © Salisbury Cathedral, 2009