Leveraging LinkedIn Part II

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LinkedIn is about Connecting, Communicating, and Collaborating. The objective of LinkedIn is to strengthen connections not only in your own industry but also from a cross section of industries. The site is a multidimensional hub and node network. Its power comes from gathering information generated by current events, companies and business professionals and redistributing that information across the network. The more diverse your connections the further your reach is within the network, which ultimately increases your exposure and your access to information. If you are solely using LinkedIn to find a job then your most likely missing the real opportunities the site creates.

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Leveraging LinkedIn Part II

  1. 1. Leveraging LinkedIn Optimizing Your Job Search (Part II)
  2. 2. Three Easy Steps to Improve Your Profile • Build Contacts • Add Keywords Unique To Your Targeted Career • Include Pictures Related To Your Past Career Positions © 2013-2014 Richard Bradbury
  3. 3. Test LinkedIn is about Connecting, Communicating, and Collaborating. The objective of LinkedIn is to strengthen connections not only in your own industry but also from a cross section of industries. The site is a multidimensional hub and node network. Its power comes from gathering information generated by current events, companies and business professionals and redistributing that information across the network. The more diverse your connections the further your reach is within the network, which ultimately increases your exposure and your access to information. If you are solely using LinkedIn to find a job then your most likely missing the real opportunities the site creates. © 2013-2014 Richard Bradbury
  4. 4. Who to connect with? Plan Re-plan Resume Monitor Apply This an important component of the planning stage of the Job Search Flow Back Loop. The diversity and activity of your contacts is key to capitalizing from the many benefits of LinkedIn. Contact Friends and Family Industary Contacts Groups Already in your personal network Shared knowledge and interests Diverse Can lead to other connections Follow or connect with those providing meaningful content to groups Likely to Recommend you Recruiters Diversity of potential employers Experiment © 2013-2014 Richard Bradbury
  5. 5. Increasing Connections Creating a network of people with from a cross section of relevant industries is the key function of LinkedIn. Make sure to increase your connections on a regular basis but make sure to keep your connections relevant. One of the major ways to connect with people is to work with their own connections. Spreading your message widely is key to having a wide range of contacts. Use the import and invite function for a list of suitable contacts to be generated but do be wary of sending too many invites to people you don’t know The alumni function allows you to connect with people in the local area not just those with whom you attended school or college and you can search for friends who are known to you personally. These may make a great source of secondary connections as well. Get people to search for you through your email by asking for people to “find you on LinkedIn” on your email signature. Changing your profile picture is fed in to the newsfeeds and therefore increases your visibility and exposure to those who may want to connect with you. © 2013-2014 Richard Bradbury
  6. 6. Connecting with Recruiters Connecting with Recruiter is a good tactic. • The right Recruiter at the right time could lead to a job • Recruiters typically have huge networks of connections that you can piggyback, getting you closer to many more potential job leads • Recruiters are constantly posting open positions © 2013-2014 Richard Bradbury
  7. 7. Keywords (Click Pic) This is the best video I have seen on LinkedIn Keywords. Please check out this site; MyInspiredMedia show your thanks. © 2013-2014 Richard Bradbury
  8. 8. Keywords Keywords are important steer relevant people towards your LinkedIn profile and can bring increased When employers search for prospective employees use keywords to lead them to their target candidate market. Use a Keyword analysis tools such as Google adwords to identify appropriate search terms. Choose keywords appropriate for your career and consider what an employee may look for when searching candidates. Look on other LinkedIn member’s profiles to see what keywords they are using. © 2013-2014 Richard Bradbury
  9. 9. LinkedIn Profile Picture Test Do you work Inside? Are you a circus clown? Yes Are you in sales ? No No Do have a cool picture of yourself at work? Yes Yes No Yes Go Wild, don’t forget your red rubber nose. Sorry No Use it ! Your Profile Picture should be a professional headshot © 2013-2014 Richard Bradbury
  10. 10. Using Pictures in the Body of your Text Using pictures is a good idea for improving the quality of your LinkedIn profile. Pictures are attractive to those with whom you interact and can increase the quality and quantity of LinkedIn Connections. Select the edit profile mode Next to the edit button you will see a button with a square on a plus symbol. This will give you two options To add link or upload file Choose upload using a picture of your©choice. 2013-2014 Richard Bradbury
  11. 11. Stability Predictability Randomness Prevent Failure Embrace Change Resistance to Change Rapid Change/Flexibility Fragile Antifragile Agility Make you Profile Work for You; The are no set rules well guarantee a successful profile 100% of the time. 1000’s of experts believe that that they can tell you how to make the best profile. My advise is keep mixing your prolife up until your happy with it. The bottom line is the person that knows your wants, needs, and desired audience the best is YOU. © 2013-2014 Richard Bradbury

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