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offrs.com - Will Robots Hurt of Help Real Estate

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Presentation given at Inman Connect by offrs.com discussing the future of bots and Artificial Intelligence in Real Estate.

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offrs.com - Will Robots Hurt of Help Real Estate

  1. 1. Will Robots Hurt or Help? The Future of Real Estate Automation SPEAKER: Rich Swier, Co-Founder offrs.com The Future of Real Estate Learning Lab Series Rich Swier
  2. 2. Intro Video
  3. 3. What is a Bot? ● Software that is acting like a user ● What does it do today? ○ Responds to basic questions - Chat Bot ○ Automates simple tasks - eCommerce, Request Information, Help etc - Amazon Alexa - Apple Siri ● Challenges ○ Artificial Intelligence is still early in development ○ Software needs to transition to allow for a new “User Interface”
  4. 4. Evolution of the Bot BOT LOGIC / A.I. HUMAN ASSISTED SKILL YOU: What is the Weather? BOT: 78 and Sunny YOU: Can you book my a flight to NY this Tuesday? BOT: Yes. YOU: Can you call my top ten customers and wish them happy new year. BOT: Yes. BOT: Would you like for me to send a mailer to your leads this week? YOU: Yes
  5. 5. The Evolution of the Internet Experience YOU TODAY WEBSITE DATA LOGIC YOU FUTURE BOT DATA LOGIC KEYBOARD SCREEN VOICE VOICE OR APP BOT BOT BOT BOT BOT BOT
  6. 6. Bots + Humans ● Example: getMagic.com (MAGIC) ○ They combine the power of BOTS and Human powered service. ● Current Focus and Capability ○ Daily Tasks ○ Reminders (Calendar) ○ Booking Travel
  7. 7. Bots Today and Tomorrow ● “Closed” System Bots will be more prevalent today (especially in hardware) because it’s easier to “control and predict” the conversation. ○ Alexa (Amazon) ○ Siri (Apple) ● “Open and Integrated” Bots will begin to appear once A.I. and communication becomes standardized ○ Facebook ○ Google
  8. 8. Good Bots vs Evil Bots GOOD = BUSINESS BOTS EVIL = CONSUMER BOTS ● Automation of Critical / Complex Tasks ● Provide competitive advantage. ● Improve efficiency ● Poor communication to prospect (e.g. chat bot) ● Replacing human interaction. ● Owning the transaction.
  9. 9. What does a “Business” Bot look like? YOU DIGITAL EMPLOYEE A.I. HUMAN POWERED SERVICE COMPUTER POWERED SERVICE OTHER A.I. BOTS CALL CENTER SALES TEAM MARKETING APPS / SOFTWARE 3RD PARTY BOTS CUSTOMER BOTS
  10. 10. Real World Example - Business Bot YOU YOU: Send my sphere a TXT message wishing them Happy New Year BOT: Would you like to send to both your Referral Network and Past Clients the following message “Happy New Year” YOU: YES YOUR BOT LOGIC TXT BOT CONTACTS BOT ACTION COMPLETED BOT: TXT Message was sent to 567 Contacts.
  11. 11. What does a “Consumer” Bot look like? CONSUMER RealEstate Consumer Bot A.I. HUMAN POWERED SERVICE COMPUTER POWERED SERVICE OTHER A.I. BOTS MLS ACCESS SALES TEAM MARKETING APPS / SOFTWARE 3RD PARTY BOTS CONSUMER BOTS
  12. 12. Real World Example - Consumer Bot CONSUMER CONSUMER: I am looking for a 3 Bedroom near Cleveland Ohio BOT: Wonderful. There are approximately 34,000 3BR Homes, can you provide me a zipcode you are most interested in? CONSUMER: 44114 RE- BOT GEO BOT MLS BOT SALES BOT SALES PROCESS BOT: Great. What price range?
  13. 13. Takeaways ● Bots + Software + Big Data + Best Practices will merge into the first version of the “Business Bot” ● Consumer Bots will drive innovation, but Business Bots will be have the most impact first. ● We are entering into the “Automation Age” ● For Businesses (e.g. Real Estate) that interact with consumers and primary value is based on data and communication - you will need to embrace automation to compete with consumer bots.
  14. 14. Questions? Rich Swier Co-Founder, offrs.com rich@offrs.com
  15. 15. Why should I care about Bots? Experts believe 30%+ of jobs will be replaced by robots in the next 20 years

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