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SEO Past, Present, Future
What Every Content Strategist Needs to Know
About the Search Evolution
Content Strategy Applied, San Jose, October 30th 2019
Image: NASA, Pinwheel Galaxy, 21M light-years from Earth
Welcome & Introductions
▪ Benu Aggarwal
Founder and
President, Milestone
▪ Michelle Robbins
Vice President,
Product & Innovation,
Aimclear
▪ Punnyatowa Ghosh
Senior SEO Manager,
VMware
▪ Rich Schwerin
Senior Content
Strategist, Autodesk
Expert Panelists Moderator
SEO Past
▪ Keywords are the most
important SEO factor
▪ There’s an ideal SEO
content length
▪ SEO is just for search
engines
Let’s put to rest some pesky, persistent ghosts of SEO past
Image: Rich Schwerin’s Scrabble tiles on his kitchen table
SEO Present
▪ Optimizing images
and video for search
▪ Zero-click search:
Death of SEO?
▪ Integrated strategy
focused on audience
goals
What’s state-of-the-art in search today?
Image: Rand Fishkin, Mozcon 2019 presentation
SEO Future
▪ Emerging search engines
(Amazon, Facebook,
Linkedin)
▪ Optimizing for voice search
▪ Brand & SEO’s role as a
critical differentiator
How is search evolving now and in the future?
Image: Benu Aggarwal, Milestone
Ask Me Anything. Thanks!
You have SEO questions. Our expert panelists have answers.
▪ Benu Aggarwal
Founder and
President, Milestone
@BenuAggarwal
linkedin.com/in/benua/
▪ Michelle Robbins
Vice President, Product &
Innovation, Aimclear
@MichelleRobbins
linkedin.com/in/michellerobbins/
▪ Punnyatowa Ghosh
Senior SEO Manager,
VMware
@TowaGhosh
linkedin.com/in/punnyatowa-
ghosh-mba-77216612/
Rich Schwerin @Greencognito linkedin.com/in/richschwerin/
slideshare.net/richschwerin meetup.com/bay-area-content-marketing/

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SEO Past, Present & Future Strategies

  • 1. SEO Past, Present, Future What Every Content Strategist Needs to Know About the Search Evolution Content Strategy Applied, San Jose, October 30th 2019 Image: NASA, Pinwheel Galaxy, 21M light-years from Earth
  • 2. Welcome & Introductions ▪ Benu Aggarwal Founder and President, Milestone ▪ Michelle Robbins Vice President, Product & Innovation, Aimclear ▪ Punnyatowa Ghosh Senior SEO Manager, VMware ▪ Rich Schwerin Senior Content Strategist, Autodesk Expert Panelists Moderator
  • 3. SEO Past ▪ Keywords are the most important SEO factor ▪ There’s an ideal SEO content length ▪ SEO is just for search engines Let’s put to rest some pesky, persistent ghosts of SEO past Image: Rich Schwerin’s Scrabble tiles on his kitchen table
  • 4. SEO Present ▪ Optimizing images and video for search ▪ Zero-click search: Death of SEO? ▪ Integrated strategy focused on audience goals What’s state-of-the-art in search today? Image: Rand Fishkin, Mozcon 2019 presentation
  • 5. SEO Future ▪ Emerging search engines (Amazon, Facebook, Linkedin) ▪ Optimizing for voice search ▪ Brand & SEO’s role as a critical differentiator How is search evolving now and in the future? Image: Benu Aggarwal, Milestone
  • 6. Ask Me Anything. Thanks! You have SEO questions. Our expert panelists have answers. ▪ Benu Aggarwal Founder and President, Milestone @BenuAggarwal linkedin.com/in/benua/ ▪ Michelle Robbins Vice President, Product & Innovation, Aimclear @MichelleRobbins linkedin.com/in/michellerobbins/ ▪ Punnyatowa Ghosh Senior SEO Manager, VMware @TowaGhosh linkedin.com/in/punnyatowa- ghosh-mba-77216612/ Rich Schwerin @Greencognito linkedin.com/in/richschwerin/ slideshare.net/richschwerin meetup.com/bay-area-content-marketing/