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Real Time Feedback Loops Raise The Value of Discussion Panels


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How can real-time feedback loops elevate the effectiveness of panel discussions toward the purpose of accelerating the pace of product/service innovation (or the accuracy of discoveries), where the objective is to reduce both the average cost of innovation and the latency in realizing innovation? What do you believe can be done to improve the relevance, resonance, originality, and uniqueness of the collective intelligence emerging from panel-based conversations? Here's my first attempt at making some headway in this field. I'm looking for an event venue, panelists, moderators, event sponsors, and other team members to participate with me in holding a discussion panel for Social Media Week in the San Francisco-San Jose metro during the week or February 1-5, 2010. For general info, see For the less compact rant, see my post:

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Real Time Feedback Loops Raise The Value of Discussion Panels

  1. 1. Real-Time Feedback Raises the Value of Panel Discussions <ul><li>Accelerating the pace of product/service innovation </li></ul><ul><li>Reduce the average cost & latency of innovation </li></ul><ul><li>Raise the value of the surrounding conference </li></ul>
  2. 2. Planning Agenda <ul><li>Defining the problems to address </li></ul><ul><li>Including the world in defining topics and initials questions </li></ul><ul><li>Defining the feedback loop and its’ completion </li></ul><ul><li>Metrics and Measurement of Success </li></ul><ul><li>Roles for Cultivating Panelists and Audience </li></ul>
  3. 3. How does a conference define the problems that its’ panels needs to address? <ul><li>Advance surveys and interviews </li></ul><ul><li>World Café </li></ul><ul><li>Open Space </li></ul><ul><li>Panel of participating experts </li></ul>
  4. 4. How does the external / virtual world participate in defining the topic and initial questions? <ul><li>Participating in surveys and interviews </li></ul><ul><li>Listening and watching via IRC, chat, Twitter, livestreamed video </li></ul><ul><li>Connectedness to audience representatives in the open space or world café settings </li></ul>
  5. 5. What defines the completion of a Feedback Loop? <ul><li>A central panel discussion has been broadcast +/or tweets have been sent out </li></ul><ul><li>Questions/responses have come back in </li></ul><ul><li>The moderator uses this feedback to ask panelists a new question </li></ul><ul><li>New ideas are synthesized on the panel platform </li></ul>
  6. 6. How Does Feedback Drive the Definition and Measurement of Success? <ul><li>Getting the form factor of the conference scaled out to accommodate the process </li></ul><ul><li>Reaching a critical mass of quality listening, processing, synthesis, and response </li></ul><ul><li>Making the best use of scarce Q&A time, weeding out the least important uses. </li></ul>
  7. 7. Roles for Cultivating Panelists and Audience Application Development & Testing Moderator Recruitment Sponsor recruitment Public Relations and Marketing Venue Planning Topic Planning, Impact SEO Audience definition and analysis Team Development Distributed team development Panel construction
  8. 8. Feedback Agenda Execution <ul><li>Global Proceeding Real-Time Availability </li></ul><ul><li>Feedback Enrichment Audience Functionality </li></ul><ul><li>Moderator Prerogative </li></ul>
  9. 9. Global Proceedings’ Real-Time Availability <ul><li>Audio Streams (e.g. Blog Talk Radio) </li></ul><ul><li>Text Streams (e.g. Meebo) </li></ul><ul><li>Live Video Streams (e.g. Justin, Livestream, Ustream) </li></ul>
  10. 10. Feedback Enrichment Audience Functionality Question Targeting to Panelist Cumulative Score Presentation & Selection Question Scoring Question Classification Entry Qualification Feedback Entry
  11. 11. Feedback Entry <ul><li>Physical and remote registered audience access the same application through web, text, or mobile devices </li></ul><ul><li>Set the ethics of defending scarce Q&A resources </li></ul><ul><li>Feedback is validated against registrants, filtered, & timestamped to deflect/discourage spammers, trolls, hijackers and other counterproductive personas per the legal provisions of the DPSA (Discussion Panel Security Administration). </li></ul>
  12. 12. Entry Qualification <ul><li>Is an item of feedback actually a question? Score 0 for No; 1 for Yes. </li></ul><ul><li>If Score is 0, then users can rewrite on their own initiative if they see fit. </li></ul>
  13. 13. Question Targeting to Panelist <ul><li>Has the question been assigned to a particular panelist or is it a toss-up? </li></ul><ul><li>How does the audience regard that judgment, and how do they show their alternative preference (e.g. overlaying a preferred panelist tag?) </li></ul>
  14. 14. Question Classification and Scoring <ul><li>Select or create, and assign classification tags to the question </li></ul><ul><li>How unique is the question compared to those already asked which fit into the same classification? Score 1 to 5 </li></ul><ul><li>How relevant is the question to problem? Score 1 to 5 </li></ul><ul><li>How resonant (exciting) is the question in its’ potential for leading to a resolution of (or a mitigating improvement against) the problem? Score 1 to 5 </li></ul>
  15. 15. Cumulative Score Presentation & Selection <ul><li>Dynamic display of leaders in votes cast, and attribute medians/averages for each measurement (uniqueness, relevance, resonance) </li></ul><ul><li>Moderator chooses next question from her/his assessment of the current state of question valuations and their appropriateness to the moment in the discussion. </li></ul>
  16. 16. Do you have an idea about how this process can be made better? <ul><li>Attend my discussion panels and workshops at: </li></ul><ul><li>Social Media Week (Feb. 1-5, 2010 TBD) </li></ul><ul><li>San Jose - The Tech Museum of Innovation – ReMix 1/21 & 2/8 2010 </li></ul><ul><li>Program for the Future Design Challenge 3/3/2010 </li></ul><ul><li>Or send me a message and I’ll plug you into a livestream. </li></ul><ul><li>Rich Reader </li></ul><ul><li>RichreaderAtPacbellDotNet </li></ul><ul><li>HTTP:// </li></ul>