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  1. 3. Mo Mellady founder & voice of PlanetCheck And also the voice of animated cult hero Erin of Esurance
  2. 4. Mission <ul><li>Make PlanetCheck a top five </li></ul><ul><li>Green Media brand </li></ul>
  3. 5. Mission <ul><li>Inspire the Green-inclined and -curious with useable content that is concise, cool and entertaining </li></ul>
  4. 6. Mission <ul><li>Introduce the audience to </li></ul><ul><li>Green-companies and -products because Green is the new Black. </li></ul><ul><li>(G=B) </li></ul>
  5. 7. The Opportunity <ul><li>G=B is huge Driven by global warming, oil addiction and alternative fuels, the environment hit the tipping point as a topic in 2006 </li></ul>
  6. 8. The Opportunity
  7. 9. The Opportunity <ul><li>No sector will go untouched, and PlanetCheck will highlight the winners who lead the way in every market worldwide. </li></ul>
  8. 10. The Market <ul><li>Eco-friendly businesses are being spawned every day in consumer, business, and government markets. </li></ul>
  9. 11. The Market <ul><li>LOHAS (Lifestyles of Health & Sustainability) is a rapidly growing consumer marketplace, estimated at $209 billion in sales within the U.S. in 2005. </li></ul>
  10. 12. The Market <ul><li>G=B (Green is Black) Headlines: </li></ul><ul><li>Business Smells Whiff of Money in Climate Change </li></ul><ul><li>Clean Energy Investment by Mainstream Players hits $100 Billion in 2006 </li></ul><ul><li>DuPont Sustainability Goals Increase Revenue by $6 Billion in 2006. </li></ul><ul><li>GE Ecoimagination on Track to $20 Billion Revenue in China by 2010. </li></ul><ul><li>Panasonic forms Home and Environment company. </li></ul><ul><li>Forbes backs Green Business </li></ul><ul><li>HP Recycles at a Profit </li></ul>
  11. 13. Revenue Model <ul><li>1X cost for content; </li></ul><ul><li>4X distribution platforms, </li></ul><ul><li>each monetized independently </li></ul>
  12. 14. Revenue Model <ul><li>INTERNET </li></ul><ul><ul><li>Advertiser-supported daily broadband video reports on our site and published as podcasts, streams and RSS feeds. </li></ul></ul><ul><ul><li>Revenue sources: product placement, manufacturer co-op, rich media advertising with banner ads, clickthroughs, pre-rolls and customized landing sites </li></ul></ul>
  13. 15. Revenue Model <ul><li>2. Mobile Networks: Verizon, Sprint, AT&T all looking for compelling mobile content. </li></ul>
  14. 16. Revenue Model <ul><li>3. RADIO </li></ul><ul><ul><li>Terrestrial Syndication: revenue split with syndicator </li></ul></ul><ul><ul><li>(About 1% of radio syndication proposals come to fruition) </li></ul></ul><ul><ul><li>Satellite Radio : content sold as interstitials, little revenue </li></ul></ul><ul><ul><li>Leveraged Content: :50 content / :10 sponsor tag. (Purchased on behalf of client from radio as traditional ad schedule to ensure times and gross impressions.) </li></ul></ul>
  15. 17. Revenue Model <ul><li>4. Television Syndication: </li></ul><ul><li>segments available to local stations for use in morning and midday newscasts. Barter or cash. </li></ul>
  16. 18. Marketing <ul><li>SEO </li></ul><ul><li>Public Relations </li></ul><ul><li>TV appearances </li></ul>
  17. 19. 2 Year Quarterly Revenue
  18. 20. 5 Year Annual Revenue
  19. 22. PlanetCheck: Audio Samples <ul><li>Full Spectrum Green Reporting </li></ul><ul><li>Neil Young on Farm-Aid </li></ul><ul><li>SF Tidal Energy Project </li></ul><ul><li>CitiGroup Activism </li></ul><ul><li>Daryl Hannah & Nature </li></ul><ul><li>Farmed Salmon </li></ul><ul><li>Polar Bears </li></ul>