Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

PCMJ8

562 views

Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

PCMJ8

  1. 3. Mo Mellady founder & voice of PlanetCheck And also the voice of animated cult hero Erin of Esurance
  2. 4. Mission <ul><li>Make PlanetCheck a top five </li></ul><ul><li>Green Media brand </li></ul>
  3. 5. Mission <ul><li>Inspire the Green-inclined and -curious with useable content that is concise, cool and entertaining </li></ul>
  4. 6. Mission <ul><li>Introduce the audience to </li></ul><ul><li>Green-companies and -products because Green is the new Black. </li></ul><ul><li>(G=B) </li></ul>
  5. 7. The Opportunity <ul><li>G=B is huge Driven by global warming, oil addiction and alternative fuels, the environment hit the tipping point as a topic in 2006 </li></ul>
  6. 8. The Opportunity
  7. 9. The Opportunity <ul><li>No sector will go untouched, and PlanetCheck will highlight the winners who lead the way in every market worldwide. </li></ul>
  8. 10. The Market <ul><li>Eco-friendly businesses are being spawned every day in consumer, business, and government markets. </li></ul>
  9. 11. The Market <ul><li>LOHAS (Lifestyles of Health & Sustainability) is a rapidly growing consumer marketplace, estimated at $209 billion in sales within the U.S. in 2005. </li></ul>
  10. 12. The Market <ul><li>G=B (Green is Black) Headlines: </li></ul><ul><li>Business Smells Whiff of Money in Climate Change </li></ul><ul><li>Clean Energy Investment by Mainstream Players hits $100 Billion in 2006 </li></ul><ul><li>DuPont Sustainability Goals Increase Revenue by $6 Billion in 2006. </li></ul><ul><li>GE Ecoimagination on Track to $20 Billion Revenue in China by 2010. </li></ul><ul><li>Panasonic forms Home and Environment company. </li></ul><ul><li>Forbes backs Green Business </li></ul><ul><li>HP Recycles at a Profit </li></ul>
  11. 13. Revenue Model <ul><li>1X cost for content; </li></ul><ul><li>4X distribution platforms, </li></ul><ul><li>each monetized independently </li></ul>
  12. 14. Revenue Model <ul><li>INTERNET </li></ul><ul><ul><li>Advertiser-supported daily broadband video reports on our site and published as podcasts, streams and RSS feeds. </li></ul></ul><ul><ul><li>Revenue sources: product placement, manufacturer co-op, rich media advertising with banner ads, clickthroughs, pre-rolls and customized landing sites </li></ul></ul>
  13. 15. Revenue Model <ul><li>2. Mobile Networks: Verizon, Sprint, AT&T all looking for compelling mobile content. </li></ul>
  14. 16. Revenue Model <ul><li>3. RADIO </li></ul><ul><ul><li>Terrestrial Syndication: revenue split with syndicator </li></ul></ul><ul><ul><li>(About 1% of radio syndication proposals come to fruition) </li></ul></ul><ul><ul><li>Satellite Radio : content sold as interstitials, little revenue </li></ul></ul><ul><ul><li>Leveraged Content: :50 content / :10 sponsor tag. (Purchased on behalf of client from radio as traditional ad schedule to ensure times and gross impressions.) </li></ul></ul>
  15. 17. Revenue Model <ul><li>4. Television Syndication: </li></ul><ul><li>segments available to local stations for use in morning and midday newscasts. Barter or cash. </li></ul>
  16. 18. Marketing <ul><li>SEO </li></ul><ul><li>Public Relations </li></ul><ul><li>TV appearances </li></ul>
  17. 19. 2 Year Quarterly Revenue
  18. 20. 5 Year Annual Revenue
  19. 22. PlanetCheck: Audio Samples <ul><li>Full Spectrum Green Reporting </li></ul><ul><li>Neil Young on Farm-Aid </li></ul><ul><li>SF Tidal Energy Project </li></ul><ul><li>CitiGroup Activism </li></ul><ul><li>Daryl Hannah & Nature </li></ul><ul><li>Farmed Salmon </li></ul><ul><li>Polar Bears </li></ul>

×