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Agile Webinar Reducing Risk through Agile Product Planning Presenter:  Rich Mironov Principal, Mironov Consulting Accept P...
<ul><li>April 29  – Distributed Teams and Complex Systems </li></ul><ul><li>May 12 th   – Smart Requirements and Intellige...
<ul><li>About agile product planning </li></ul><ul><li>Reducing risk on the development side </li></ul><ul><li>Reducing ma...
About Rich Mironov <ul><li>Veteran product manager/strategist </li></ul><ul><ul><li>Business models, pricing, roadmaps </l...
Agile’s Inner Loop (Development)
Agile’s Strategic Outer Loop (PM) <ul><li>Markets </li></ul><ul><li>Customers </li></ul><ul><li>Biz Models </li></ul><ul><...
What Does a Product Manager Do? Mktg &  Sales Markets &  Customers Development Executives Product Management
What Does a Product Manager Do? Mktg &  Sales market information, priorities, requirements, roadmaps, MRDs, personas, user...
What Does a Product Manager Do? Mktg &  Sales market information, priorities, requirements, roadmaps, MRDs, personas, user...
What Does a Product Manager Do? Mktg &  Sales market information, priorities, requirements, roadmaps, MRDs, personas, user...
<ul><li>Development-facing: opportunities created by agile development processes </li></ul><ul><ul><li>Roadmapping for ear...
<ul><li>Waterfall release planning tends toward release trains </li></ul><ul><ul><li>Design    Build    Test    Ship </...
Early Releases for Specific Segments  Consumer-friendly UI - Automated back-up - Credit card security - Installs/Revenue Q...
Early Releases for Specific Segments  Consumer-friendly UI - Automated back-up - Credit card security - Consumer-friendly ...
Early Releases for Specific Segments  Consumer-friendly UI - Automated back-up - Credit card security - Consumer-friendly ...
<ul><li>BUFR :  Big Up-Front Requirements </li></ul><ul><ul><li>January document, November release </li></ul></ul><ul><ul>...
<ul><li>IMHO, best to start from a solid architecture </li></ul><ul><ul><li>Business model, product strategy </li></ul></u...
<ul><li>What requirements must be locked  up front ? </li></ul><ul><ul><li>System architecture </li></ul></ul><ul><ul><li>...
<ul><li>Development-facing: opportunities created by agile development processes </li></ul><ul><ul><li>Roadmapping for ear...
<ul><li>Market risks typically outweigh  technical risks </li></ul><ul><ul><li>Product positioning </li></ul></ul><ul><ul>...
<ul><li>“Retrospective” sounds friendlier than  “post mortem” </li></ul><ul><ul><li>What went well on this launch? What wo...
<ul><li>Sales/Marketing believes that agile instantly makes Development infinitely productive </li></ul><ul><ul><li>“ Now ...
<ul><li>Clarity and visibility reduce risk </li></ul><ul><li>Backlogs highlight release-level priorities and trade-offs </...
<ul><li>Plans, roadmaps and backlogs are tools </li></ul><ul><li>You provide context, motivation, repetition </li></ul><ul...
Take-Aways <ul><li>Agile development  increases  the need for product planning </li></ul><ul><li>Risk reduction comes from...
Thank You for Attending <ul><ul><ul><li>Reminder…to ask a question: </li></ul></ul></ul><ul><ul><ul><li>Locate question bu...
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Reducing Risk through Agile Product Planning

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June 2 webinar on applying agile product planning to reduce product risk. Co-presented with with Hari Candadai, sponsored by Accept Software. Thoughts on roadmapping, BUFR (Big Up-Front Requirements) and improving go-to-market.

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Reducing Risk through Agile Product Planning

  1. 1. Agile Webinar Reducing Risk through Agile Product Planning Presenter: Rich Mironov Principal, Mironov Consulting Accept Proprietary and Confidential
  2. 2. <ul><li>April 29 – Distributed Teams and Complex Systems </li></ul><ul><li>May 12 th – Smart Requirements and Intelligent Backlogs </li></ul><ul><li>May 26 th – Flexible approach and methodologies </li></ul><ul><li>Today – Reducing risk through agile product planning </li></ul><ul><li>June 16 th – PRTM: Delivering Velocity and Value </li></ul>Scaling Agile Webinar Series Accept Proprietary and Confidential - © 2010
  3. 3. <ul><li>About agile product planning </li></ul><ul><li>Reducing risk on the development side </li></ul><ul><li>Reducing market-facing risk </li></ul><ul><li>Q&A </li></ul><ul><li>Submit your questions at any time; answered at the end </li></ul><ul><ul><ul><li>Locate question button at the top </li></ul></ul></ul><ul><ul><ul><li>Type your question </li></ul></ul></ul><ul><ul><ul><li>Press “submit“ </li></ul></ul></ul>Today’s Topics Accept Proprietary and Confidential - © 2010
  4. 4. About Rich Mironov <ul><li>Veteran product manager/strategist </li></ul><ul><ul><li>Business models, pricing, roadmaps </li></ul></ul><ul><ul><li>“ What do customers want?” </li></ul></ul><ul><ul><li>Agile meets business </li></ul></ul><ul><li>Repeat offender at software start-ups </li></ul><ul><li>Author of “The Art of Product Management” and Product Bytes blog </li></ul><ul><li>Chaired product stage at Agile 2009 and 2010 conferences </li></ul>
  5. 5. Agile’s Inner Loop (Development)
  6. 6. Agile’s Strategic Outer Loop (PM) <ul><li>Markets </li></ul><ul><li>Customers </li></ul><ul><li>Biz Models </li></ul><ul><li>Strategy </li></ul><ul><li>Portfolios </li></ul><ul><li>Funding </li></ul><ul><li>Customers </li></ul><ul><li>Sales </li></ul><ul><li>Marketing </li></ul><ul><li>Support </li></ul><ul><li>Upgrades </li></ul><ul><li>EOL/EOS </li></ul>
  7. 7. What Does a Product Manager Do? Mktg & Sales Markets & Customers Development Executives Product Management
  8. 8. What Does a Product Manager Do? Mktg & Sales market information, priorities, requirements, roadmaps, MRDs, personas, user stories… product Markets & Customers Development Executives Product Management
  9. 9. What Does a Product Manager Do? Mktg & Sales market information, priorities, requirements, roadmaps, MRDs, personas, user stories… product Field input, Market feedback Segmentation, messages, benefits/features, pricing, qualification, demos… Markets & Customers Development Executives Product Management
  10. 10. What Does a Product Manager Do? Mktg & Sales market information, priorities, requirements, roadmaps, MRDs, personas, user stories… product strategy, forecasts, commitments, roadmaps, competitive intelligence budgets, staff, targets Field input, Market feedback Segmentation, messages, benefits/features, pricing, qualification, demos… Markets & Customers Development Executives Product Management
  11. 11. <ul><li>Development-facing: opportunities created by agile development processes </li></ul><ul><ul><li>Roadmapping for early segment-specific revenue </li></ul></ul><ul><ul><li>Rethinking BUFR (Big Up-Front Requirements) </li></ul></ul><ul><li>Market-facing: applying agile thinking to GTM and customer processes </li></ul><ul><ul><li>Outbound process improvements/retrospectives </li></ul></ul><ul><ul><li>Managing expectations of infinite capacity </li></ul></ul>Two Kinds of Risk Reduction Accept Proprietary and Confidential - © 2010
  12. 12. <ul><li>Waterfall release planning tends toward release trains </li></ul><ul><ul><li>Design  Build  Test  Ship </li></ul></ul><ul><ul><li>9 month plan, 12-15 month actuals </li></ul></ul><ul><ul><li>Primary feature slowly crowds out nice-to-haves </li></ul></ul><ul><ul><li>All-or-nothing release </li></ul></ul><ul><ul><li>Huge pressure to keep your item on this train: next one is far behind </li></ul></ul>Traditional Release Train Model Accept Proprietary and Confidential - © 2010
  13. 13. Early Releases for Specific Segments Consumer-friendly UI - Automated back-up - Credit card security - Installs/Revenue Q3-10 Q4-10 Q1-11 Q2-11 University IT
  14. 14. Early Releases for Specific Segments Consumer-friendly UI - Automated back-up - Credit card security - Consumer-friendly UI - √ Automated back-up - √ Credit card security - - Installs/Revenue Q3-10 Q4-10 Q1-11 Q2-11 University IT Automotive
  15. 15. Early Releases for Specific Segments Consumer-friendly UI - Automated back-up - Credit card security - Consumer-friendly UI - √ √ Automated back-up - √ √ Credit card security - - √ Consumer-friendly UI - √ Automated back-up - √ Credit card security - - Installs/Revenue Q3-10 Q4-10 Q1-11 Q2-11 University IT Automotive Retail
  16. 16. <ul><li>BUFR : Big Up-Front Requirements </li></ul><ul><ul><li>January document, November release </li></ul></ul><ul><ul><li>“MRDs must be 100% complete before going to Engineering.” </li></ul></ul><ul><li>Consumed first by architects, then designers, then coders, then testers… </li></ul><ul><li>Late changes to requirements can be costly </li></ul><ul><li>Contrary to how product managers gather, understand and share information </li></ul>Rethinking BUFR Accept Proprietary and Confidential - © 2010
  17. 17. <ul><li>IMHO, best to start from a solid architecture </li></ul><ul><ul><li>Business model, product strategy </li></ul></ul><ul><ul><li>Segments or target personas </li></ul></ul><ul><ul><li>Technical architecture </li></ul></ul><ul><li>Development teams consume requirements over time </li></ul><ul><ul><li>Details of early stories now </li></ul></ul><ul><ul><li>Broad outlines of later stories </li></ul></ul><ul><ul><li>Continuous requirements process </li></ul></ul>Agile Opportunities Accept Proprietary and Confidential - © 2010
  18. 18. <ul><li>What requirements must be locked up front ? </li></ul><ul><ul><li>System architecture </li></ul></ul><ul><ul><li>Broad user roles/relationships </li></ul></ul><ul><ul><li>Basic wireframe </li></ul></ul><ul><li>Which can we explore, research, postpone… </li></ul><ul><ul><li>Detailed UI, workflow, branding? </li></ul></ul><ul><ul><li>Defaults, drop-downs, error messages? </li></ul></ul><ul><ul><li>Specific third party integration partners? </li></ul></ul><ul><ul><li>Detailed role-based access controls? </li></ul></ul><ul><li>Take time for discovery, VOC, forums </li></ul>Risk-Reduction Opportunities Accept Proprietary and Confidential - © 2010
  19. 19. <ul><li>Development-facing: opportunities created by agile development processes </li></ul><ul><ul><li>Roadmapping for early segment-specific revenue </li></ul></ul><ul><ul><li>Rethinking BUFR (Big Up-Front Requirements) </li></ul></ul><ul><li>Market-facing: applying agile thinking to GTM and customer processes </li></ul><ul><ul><li>Outbound process improvements/retrospectives </li></ul></ul><ul><ul><li>Managing expectations of infinite capacity </li></ul></ul>Two Kinds of Risk Reduction Accept Proprietary and Confidential - © 2010
  20. 20. <ul><li>Market risks typically outweigh technical risks </li></ul><ul><ul><li>Product positioning </li></ul></ul><ul><ul><li>Pricing/packaging clarity </li></ul></ul><ul><ul><li>Sales incentives </li></ul></ul><ul><ul><li>Channels & ecosystems </li></ul></ul><ul><ul><li>Support readiness </li></ul></ul><ul><li>Most companies treat GTM as a series of one-off efforts </li></ul>Outbound Product Risk Accept Proprietary and Confidential - © 2010
  21. 21. <ul><li>“Retrospective” sounds friendlier than “post mortem” </li></ul><ul><ul><li>What went well on this launch? What would we do differently? What needs improvement? </li></ul></ul><ul><ul><li>Reduce market execution risk over time </li></ul></ul><ul><li>Driving outbound process improvements is an organizational challenge </li></ul><ul><ul><li>Launch-specific teams </li></ul></ul><ul><ul><li>Weak definitions of “done” and “quality” </li></ul></ul>Improving the Outbound Execution Process Accept Proprietary and Confidential - © 2010
  22. 22. <ul><li>Sales/Marketing believes that agile instantly makes Development infinitely productive </li></ul><ul><ul><li>“ Now we can address every customer’s wish list” </li></ul></ul><ul><ul><li>“ My item is small enough to fit into this sprint” </li></ul></ul><ul><li>Requirements always exceed resources </li></ul><ul><li>Product planning still requires priorities, roadmaps, difficult trade-offs </li></ul>Agile = Infinite Capacity? Accept Proprietary and Confidential - © 2010
  23. 23. <ul><li>Clarity and visibility reduce risk </li></ul><ul><li>Backlogs highlight release-level priorities and trade-offs </li></ul><ul><ul><li>Inserting something new always pushes down other items </li></ul></ul><ul><ul><li>“ Why did we rank this so high? Which customers/stakeholders need this?” </li></ul></ul><ul><li>Reality-based roadmaps match product choices to revenue </li></ul>Applying Agile Planning Tools Accept Proprietary and Confidential - © 2010
  24. 24. <ul><li>Plans, roadmaps and backlogs are tools </li></ul><ul><li>You provide context, motivation, repetition </li></ul><ul><li>How do we model the right behaviors? </li></ul><ul><li>An organizational design problem </li></ul><ul><ul><li>Example: giving VP Sales one “magic bullet” for out-of-plan requests </li></ul></ul>Planning Is Still a People Activity Accept Proprietary and Confidential - © 2010
  25. 25. Take-Aways <ul><li>Agile development increases the need for product planning </li></ul><ul><li>Risk reduction comes from clear product priorities, understanding the market, and creating flexibility </li></ul><ul><li>Opportunities to apply agile thinking beyond the development process </li></ul>
  26. 26. Thank You for Attending <ul><ul><ul><li>Reminder…to ask a question: </li></ul></ul></ul><ul><ul><ul><li>Locate question button above </li></ul></ul></ul><ul><ul><ul><li>Type your question </li></ul></ul></ul><ul><ul><ul><li>Press &quot;submit“ </li></ul></ul></ul>Upcoming Webinars June 16 th – Delivering Velocity and Value with PRTM June 30 th – The New Rules for the New Economy Webinar replay www.acceptsoftware.com

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