SlideShare a Scribd company logo
1 of 25
Download to read offline
Product Management Essentials
For Project Managers
Rich Mironov
18 October 2016
PMI / Project Management.com
• Veteran product manager/software exec
• “What do customers want (to pay for)?”
• Organizing agile/lean product organizations
• Smokejumper VP Products
• 6 startups, including as CEO/founder
• “The Art of Product Management”
About Rich Mironov
w w w . M i r o n o v . c o m 2
Disjoint Communities
Product
Managers
Project and
Development Managers
Not enough overlap
or shared thinking
w w w . M i r o n o v . c o m 3
• What does a product manager do?
• Product vs. Project/Program Management
• Agile product managers and product owners
• Takeaways
Agenda
w w w . M i r o n o v . c o m 4
• Commercial software companies
• Responsible for technical delivery AND revenue results
• Scaled-up IT organizations
• At product / portfolio / strategy levels
• Usually a formal position
Our focus is on jobs-to-be-done
and skills, not titles
Where Do We Find Product Managers?
w w w . M i r o n o v . c o m 5
• For commercial / revenue software…
• Drives delivery and market acceptance of whole products
• Targets market segments, not individual customers
• For strategic internal development…
• Drives funding, acceptance and adoption
• Resolves inevitable competing priorities
What Does a Product Manager Do?
w w w . M i r o n o v . c o m 6
market information, priorities,
requirements, roadmaps, epics,
user stories, backlogs,
personas, MRDs…
product
bits
strategy, forecasts,
commitments, roadmaps,
competitive intelligence
budgets, staff,
targets
Field input,
Market feedback
Segmentation, messages,
benefits/features, pricing,
qualification, demos…
Markets &
CustomersDevelopment
Marketing
& Sales
Executives
Product
Management
What Does a Product Manager Do?
w w w . M i r o n o v . c o m 7
• Engineering demand always >> supply
• Exclusive-OR trade-offs, but AND demands
• Facts are not sufficient
• Sales teams paid to
close individual deals
• HIPPO
• Influence from market/
customer knowledge
Product Management:
Inherently Political
w w w . M i r o n o v . c o m 8
Good product managers
drive customer-relevant
decisions (choices) despite
uncertainty, resource shortages
and contradictory goals
w w w . M i r o n o v . c o m 9
• Pulls into product station every day
• From customers, sales, support, execs, engineers…
• Delivers hundreds of “good ideas” each day
• Few are new or earthshaking
Good Idea Train
w w w . M i r o n o v . c o m 10
There’s nothing more
wasteful than brilliantly
engineering a product
that doesn’t sell, or a
project that doesn’t
matter.
w w w . M i r o n o v . c o m 11
• What does a product manager do?
• Product vs. Project / Program Management
• Agile product managers and product owners
• Takeaways
Agenda
w w w . M i r o n o v . c o m 12
Disclaimers
• No role/title consistency
• Unclear division of labor
• Execs create novel organizations
• Every company is
uniquely dysfunctional
• Good teams make things work
in spite of titles and roles
Product, Project, Program?
w w w . M i r o n o v . c o m 13
• Project/Program Managers
tasked with how to deliver
• Not-so-secretly worry about
market success
• Product Managers tasked with
what to build/buy (and sequence)
• Not-so-secretly worry about delivery,
quality, completeness
One Problem,Two Viewpoints
w w w . M i r o n o v . c o m 14
• Product: more outward-facing market-visible decisions
• What BENEFITS/FEATURES are market segments demanding?
• How are we POSITIONED and PRICED versus competitors?
• WHICH must-ship feature will we DROP first?
• SALES impact of slipped dates? Commitments?
• Project: more inward-facing resource allocation decisions
• HOW should we get this done? WHO works on what?
• WHEN will it actually ship?
• Have we defined and met QUALITY goals?
• What outside RESOURCES could speed things up?
In a Perfect Organization…
w w w . M i r o n o v . c o m 15
Product managers sense the market by…
• Helping close deals
• Stacks of non-sales-cycle discussions
with customers/prospects
• Sweating price/volume forecasts
• Identifying novel (or terrible) user cases
• Walking a mile in customer’s shoes
Living The Customer’s Reality
Source:
Pragmatic	Marketing
w w w . M i r o n o v . c o m 16
• What does a product manager do?
• Product vs. Project / Program Management
• Agile product managers and product owners
• Takeaways
Agenda
w w w . M i r o n o v . c o m 17
Product Managers, Product Owners
Product
Backlog	
Epics	&	
User	Stories
Release
Backlog	
Epics	&	
User	Stories
Sprint
Backlog	
User	Stories
Potentially
releasable	
software
Software
release
Accepted
story
(“DONE”)
Review
Demo,
feedback
Retrospective
Process	
improvement
1	day
Daily
Standup
Sprint:	1	to	3	weeks
No	changes	in	duration	or	goal
Release	
planning
Sprint
planning
Charter Release
Retrospective
Process	
improvement
N
sprints
product	manager	focus
product	owner	focus
w w w . M i r o n o v . c o m 18
market information, priorities,
epics, user stories,
backlogs, personas…
product
bits
Markets &
CustomersDevelopment
Marketing
& Sales
Executives
Product
Management
‘Small p’ Product Owner
w w w . M i r o n o v . c o m 19
Commercial Product Failures
Product
Backlog	
Epics	&	
User	Stories
Release
Backlog	
Epics	&	
User	Stories
Sprint
Backlog	
User	Stories
Potentially
releasable	
software
Software
release
Accepted
story
(“DONE”)
Review
Demo,
feedback
Retrospective
Process	
improvement
1	day
Daily
Standup
Sprint:	1	to	3	weeks
No	changes	in	duration	or	goal
Release	
planning
Sprint
planning
Charter Release
Retrospective
Process	
improvement
N
sprints
Most	product	failures	
happen	here
Typical Commercial Software
Company’s Development Budget
Features	for	
current	release	
50%
Quality	(refactor,	
test	automation)	
15%
Engineering	
overhead,	10%
Big	future	bet,	
5%
Sales	one-offs,	
non-roadmap	
20%
w w w . M i r o n o v . c o m 21
• Hard to rank-order unlike items
• Where does this bug go versus minor features?
• A one-off customization versus more DevOps work?
• Instead, group similar requests
• Which two features will we put into v6.5?
• P0, P1, P2, P3…
• We can fund one audacious, long-term program:
teleportation or synthetic petroleum
Prioritizing Within Buckets
w w w . M i r o n o v . c o m 22
Product Failure Modes
Product Manager fails agile team if
• Part-time, disengaged
• Stale backlog, skimpy stories
• Pulled in too many directions
• Not buffering team interrupts
• “Build what I meant”
Product Owner fails marketplace if
• Weak on market realities
• Disconnected from Marketing,
Sales, Support, executives
• Wander from product strategy
• Confuse showcase customers
with broader market
1. Product management struggles with market
success, product sufficiency and inconsistent
customer segments
2. Project management struggles with resources,
timelines and unreasonable commitments
3. Simplistic product owner role often fails to
address market complexities
4. We need to work together to ship great
products!
Takeaways
w w w . M i r o n o v . c o m 24
CONTACT
Mironov Consulting
233 Franklin St, Suite #308
San Francisco, CA 94102
RichMironov
@RichMironov
Rich@Mironov.com
w w w . M i r o n o v . c o m 25

More Related Content

What's hot

Challenges of (Lean) Enterprise Product Management
Challenges of (Lean) Enterprise  Product ManagementChallenges of (Lean) Enterprise  Product Management
Challenges of (Lean) Enterprise Product ManagementRich Mironov
 
What Your Roadmap Audiences Are Really Thinking
What Your Roadmap Audiences Are Really ThinkingWhat Your Roadmap Audiences Are Really Thinking
What Your Roadmap Audiences Are Really ThinkingRich Mironov
 
Rich Mironov Hiring a head of product BoS USA Online 2020
Rich Mironov Hiring a head of product BoS USA Online 2020Rich Mironov Hiring a head of product BoS USA Online 2020
Rich Mironov Hiring a head of product BoS USA Online 2020Business of Software Conference
 
What Do Product Leaders Do? (and How Can I Become One?)
 What Do Product Leaders Do? (and How Can I Become One?) What Do Product Leaders Do? (and How Can I Become One?)
What Do Product Leaders Do? (and How Can I Become One?)Rich Mironov
 
Dealing with Misaligned Stakeholders
Dealing with Misaligned StakeholdersDealing with Misaligned Stakeholders
Dealing with Misaligned StakeholdersRich Mironov
 
Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)Rich Mironov
 
Agile@Cork: Silicon Valley View of Product Owner/Manager Challenges
Agile@Cork: Silicon Valley View of Product Owner/Manager ChallengesAgile@Cork: Silicon Valley View of Product Owner/Manager Challenges
Agile@Cork: Silicon Valley View of Product Owner/Manager ChallengesRich Mironov
 
Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)Rich Mironov
 
How Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product ManagementHow Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product ManagementRich Mironov
 
How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT WayHow Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT WayRich Mironov
 
EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt Rich Mironov
 
AgileCamp Dallas: Unpacking Business Value (Mironov)
AgileCamp Dallas: Unpacking Business Value (Mironov)AgileCamp Dallas: Unpacking Business Value (Mironov)
AgileCamp Dallas: Unpacking Business Value (Mironov)Rich Mironov
 
Good, Better Bet Product Management (Seattle Product Camp keynote)
Good, Better Bet Product Management (Seattle Product Camp keynote)Good, Better Bet Product Management (Seattle Product Camp keynote)
Good, Better Bet Product Management (Seattle Product Camp keynote)Rich Mironov
 
“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013Rich Mironov
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product CompaniesRich Mironov
 
Three Product Challenges for Early-Stage Entrepreneurs
Three Product Challenges for Early-Stage EntrepreneursThree Product Challenges for Early-Stage Entrepreneurs
Three Product Challenges for Early-Stage EntrepreneursRich Mironov
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product TeamRich Mironov
 
Three Product Challenges for Entrepreneurs
Three Product Challenges for EntrepreneursThree Product Challenges for Entrepreneurs
Three Product Challenges for EntrepreneursRich Mironov
 
Making The Right Strategic Choices in Product Portfolios
Making The Right Strategic Choices in Product PortfoliosMaking The Right Strategic Choices in Product Portfolios
Making The Right Strategic Choices in Product PortfoliosRich Mironov
 
Four Laws of Software Economics
Four Laws of Software EconomicsFour Laws of Software Economics
Four Laws of Software EconomicsRich Mironov
 

What's hot (20)

Challenges of (Lean) Enterprise Product Management
Challenges of (Lean) Enterprise  Product ManagementChallenges of (Lean) Enterprise  Product Management
Challenges of (Lean) Enterprise Product Management
 
What Your Roadmap Audiences Are Really Thinking
What Your Roadmap Audiences Are Really ThinkingWhat Your Roadmap Audiences Are Really Thinking
What Your Roadmap Audiences Are Really Thinking
 
Rich Mironov Hiring a head of product BoS USA Online 2020
Rich Mironov Hiring a head of product BoS USA Online 2020Rich Mironov Hiring a head of product BoS USA Online 2020
Rich Mironov Hiring a head of product BoS USA Online 2020
 
What Do Product Leaders Do? (and How Can I Become One?)
 What Do Product Leaders Do? (and How Can I Become One?) What Do Product Leaders Do? (and How Can I Become One?)
What Do Product Leaders Do? (and How Can I Become One?)
 
Dealing with Misaligned Stakeholders
Dealing with Misaligned StakeholdersDealing with Misaligned Stakeholders
Dealing with Misaligned Stakeholders
 
Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)Product Management Basics (for SCU MBA program)
Product Management Basics (for SCU MBA program)
 
Agile@Cork: Silicon Valley View of Product Owner/Manager Challenges
Agile@Cork: Silicon Valley View of Product Owner/Manager ChallengesAgile@Cork: Silicon Valley View of Product Owner/Manager Challenges
Agile@Cork: Silicon Valley View of Product Owner/Manager Challenges
 
Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)Validation and Product-Market Fit (Auckland, August 2018)
Validation and Product-Market Fit (Auckland, August 2018)
 
How Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product ManagementHow Agile Changes (and Doesn't) Product Management
How Agile Changes (and Doesn't) Product Management
 
How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT WayHow Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
How Agile plus Product Management helps Build the RIGHT Things the RIGHT Way
 
EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt EL-SIG: How Engineering Works with ProdMgmt
EL-SIG: How Engineering Works with ProdMgmt
 
AgileCamp Dallas: Unpacking Business Value (Mironov)
AgileCamp Dallas: Unpacking Business Value (Mironov)AgileCamp Dallas: Unpacking Business Value (Mironov)
AgileCamp Dallas: Unpacking Business Value (Mironov)
 
Good, Better Bet Product Management (Seattle Product Camp keynote)
Good, Better Bet Product Management (Seattle Product Camp keynote)Good, Better Bet Product Management (Seattle Product Camp keynote)
Good, Better Bet Product Management (Seattle Product Camp keynote)
 
“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013“Getting Promoted” at SV Product Camp 2013
“Getting Promoted” at SV Product Camp 2013
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product Companies
 
Three Product Challenges for Early-Stage Entrepreneurs
Three Product Challenges for Early-Stage EntrepreneursThree Product Challenges for Early-Stage Entrepreneurs
Three Product Challenges for Early-Stage Entrepreneurs
 
Building and Scaling a Product Team
 Building and Scaling a Product Team Building and Scaling a Product Team
Building and Scaling a Product Team
 
Three Product Challenges for Entrepreneurs
Three Product Challenges for EntrepreneursThree Product Challenges for Entrepreneurs
Three Product Challenges for Entrepreneurs
 
Making The Right Strategic Choices in Product Portfolios
Making The Right Strategic Choices in Product PortfoliosMaking The Right Strategic Choices in Product Portfolios
Making The Right Strategic Choices in Product Portfolios
 
Four Laws of Software Economics
Four Laws of Software EconomicsFour Laws of Software Economics
Four Laws of Software Economics
 

Viewers also liked

Agile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementAgile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementRich Mironov
 
Intro to Agile Innovation (Agile 2016)
Intro to Agile Innovation (Agile 2016) Intro to Agile Innovation (Agile 2016)
Intro to Agile Innovation (Agile 2016) Rich Mironov
 
Product Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to DirectorProduct Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to DirectorRich Mironov
 
What Does A Product Manager Do?
What Does A Product Manager Do?What Does A Product Manager Do?
What Does A Product Manager Do?guestb2755dfc
 
What do Directors and VPS of Product Management Do?
What do Directors and VPS of Product Management Do?What do Directors and VPS of Product Management Do?
What do Directors and VPS of Product Management Do?Rich Mironov
 
Product Management Bootcamp (16 Jan 2016)
Product Management Bootcamp (16 Jan 2016)Product Management Bootcamp (16 Jan 2016)
Product Management Bootcamp (16 Jan 2016)Mai Quay
 
Essentials of Agile User Story Mapping - Atlassian User Group
Essentials of Agile User Story Mapping - Atlassian User GroupEssentials of Agile User Story Mapping - Atlassian User Group
Essentials of Agile User Story Mapping - Atlassian User GroupNicholas Muldoon
 
Product Information Toolkit
Product Information ToolkitProduct Information Toolkit
Product Information Toolkitgini115
 
Improving the User Story Agile Technique Using the INVEST Criteria
Improving the User Story Agile Technique Using the  INVEST CriteriaImproving the User Story Agile Technique Using the  INVEST Criteria
Improving the User Story Agile Technique Using the INVEST CriteriaLuigi Buglione
 
Writing Effective User Stories
Writing Effective User StoriesWriting Effective User Stories
Writing Effective User StoriesMike Pearce
 
Invest In Good User Stories
Invest In Good User StoriesInvest In Good User Stories
Invest In Good User StoriesCraig Brown
 
Agile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner DilemmaAgile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner DilemmaEnthiosys Inc
 
User Story Mapping (2008)
User Story Mapping (2008)User Story Mapping (2008)
User Story Mapping (2008)Jeff Patton
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementRich Mironov
 
Lean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterLean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterBrad Swanson
 
The Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerThe Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerPaul Young
 
User Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyUser Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyJeff Patton
 
User Story Mapping in Practice
User Story Mapping in PracticeUser Story Mapping in Practice
User Story Mapping in PracticeSteve Rogalsky
 

Viewers also liked (19)

Agile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product ManagementAgile2016: Intro to Agile Product Management
Agile2016: Intro to Agile Product Management
 
Intro to Agile Innovation (Agile 2016)
Intro to Agile Innovation (Agile 2016) Intro to Agile Innovation (Agile 2016)
Intro to Agile Innovation (Agile 2016)
 
Product Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to DirectorProduct Career Ladder: Getting Promoted to Director
Product Career Ladder: Getting Promoted to Director
 
What Does A Product Manager Do?
What Does A Product Manager Do?What Does A Product Manager Do?
What Does A Product Manager Do?
 
What do Directors and VPS of Product Management Do?
What do Directors and VPS of Product Management Do?What do Directors and VPS of Product Management Do?
What do Directors and VPS of Product Management Do?
 
Product Management Bootcamp (16 Jan 2016)
Product Management Bootcamp (16 Jan 2016)Product Management Bootcamp (16 Jan 2016)
Product Management Bootcamp (16 Jan 2016)
 
Essentials of Agile User Story Mapping - Atlassian User Group
Essentials of Agile User Story Mapping - Atlassian User GroupEssentials of Agile User Story Mapping - Atlassian User Group
Essentials of Agile User Story Mapping - Atlassian User Group
 
Product Information Toolkit
Product Information ToolkitProduct Information Toolkit
Product Information Toolkit
 
The Lost Art of Product Management (when going Agile) @Agiletourbkk2014, 29 N...
The Lost Art of Product Management (when going Agile) @Agiletourbkk2014, 29 N...The Lost Art of Product Management (when going Agile) @Agiletourbkk2014, 29 N...
The Lost Art of Product Management (when going Agile) @Agiletourbkk2014, 29 N...
 
Improving the User Story Agile Technique Using the INVEST Criteria
Improving the User Story Agile Technique Using the  INVEST CriteriaImproving the User Story Agile Technique Using the  INVEST Criteria
Improving the User Story Agile Technique Using the INVEST Criteria
 
Writing Effective User Stories
Writing Effective User StoriesWriting Effective User Stories
Writing Effective User Stories
 
Invest In Good User Stories
Invest In Good User StoriesInvest In Good User Stories
Invest In Good User Stories
 
Agile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner DilemmaAgile2009 Product Manager - Product Owner Dilemma
Agile2009 Product Manager - Product Owner Dilemma
 
User Story Mapping (2008)
User Story Mapping (2008)User Story Mapping (2008)
User Story Mapping (2008)
 
Agile205: Intro to Agile Product Management
Agile205: Intro to Agile Product ManagementAgile205: Intro to Agile Product Management
Agile205: Intro to Agile Product Management
 
Lean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products FasterLean Startup + Story Mapping = Awesome Products Faster
Lean Startup + Story Mapping = Awesome Products Faster
 
The Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product ManagerThe Product Management X-Factor: How to be a Rock Star Product Manager
The Product Management X-Factor: How to be a Rock Star Product Manager
 
User Story Mapping, Discover the whole story
User Story Mapping, Discover the whole storyUser Story Mapping, Discover the whole story
User Story Mapping, Discover the whole story
 
User Story Mapping in Practice
User Story Mapping in PracticeUser Story Mapping in Practice
User Story Mapping in Practice
 

Similar to Product Management Essentials for Project Managers

Why You’ll (Eventually) Need a Product Manager at Your Startup
Why You’ll (Eventually) Need a Product Manager at Your StartupWhy You’ll (Eventually) Need a Product Manager at Your Startup
Why You’ll (Eventually) Need a Product Manager at Your StartupRich Mironov
 
Product Manager/Owner Challenges IT@Cork
Product Manager/Owner Challenges IT@CorkProduct Manager/Owner Challenges IT@Cork
Product Manager/Owner Challenges IT@CorkRich Mironov
 
Demystifying Agile Product Management - By Rich Mironov
Demystifying Agile Product Management - By Rich MironovDemystifying Agile Product Management - By Rich Mironov
Demystifying Agile Product Management - By Rich MironovSynerzip
 
Why You’ll (Eventually) Need a Product Manager at Your Startup
Why You’ll (Eventually) Need a Product Manager at Your StartupWhy You’ll (Eventually) Need a Product Manager at Your Startup
Why You’ll (Eventually) Need a Product Manager at Your StartupProduct Anonymous
 
Customer Value and What Things are Worth (DIT Product Mgmt)
Customer Value and What Things are Worth (DIT Product Mgmt)Customer Value and What Things are Worth (DIT Product Mgmt)
Customer Value and What Things are Worth (DIT Product Mgmt)Rich Mironov
 
Product Management 101: #1 How To Create Products Customer Love.
Product Management 101: #1 How To Create Products Customer Love.Product Management 101: #1 How To Create Products Customer Love.
Product Management 101: #1 How To Create Products Customer Love.Jean-Yves SIMON
 
SVPMA: Is Product Management Obsolete?
SVPMA: Is Product Management Obsolete?SVPMA: Is Product Management Obsolete?
SVPMA: Is Product Management Obsolete?SVPMA
 
10 Must-Do's for Product Managers by fmr PayPal PM
10 Must-Do's for Product Managers by fmr PayPal PM10 Must-Do's for Product Managers by fmr PayPal PM
10 Must-Do's for Product Managers by fmr PayPal PMProduct School
 
ProductManagement CC
ProductManagement CCProductManagement CC
ProductManagement CCSupportGCI
 
Product Management
Product Management Product Management
Product Management SupportGCI
 
Product Management
Product ManagementProduct Management
Product ManagementSupportGCI
 
Product Management Career Conversation
Product Management Career ConversationProduct Management Career Conversation
Product Management Career ConversationSupportGCI
 
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...Amanda Lam
 
what does a product manager actually do?
what does a product manager actually do?what does a product manager actually do?
what does a product manager actually do?Tareq M.daoudi
 
ProductX2014 Neta haiby.microsoft
ProductX2014 Neta haiby.microsoftProductX2014 Neta haiby.microsoft
ProductX2014 Neta haiby.microsoftProduct Excellence
 
How to Use Data to Build Products by Tradesy Product Advisor
How to Use Data to Build Products by Tradesy Product AdvisorHow to Use Data to Build Products by Tradesy Product Advisor
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
 
How to Use Data to Build Products by Tradesy Product Advisor
How to Use Data to Build Products by Tradesy Product AdvisorHow to Use Data to Build Products by Tradesy Product Advisor
How to Use Data to Build Products by Tradesy Product AdvisorProduct School
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBusiness of Software Conference
 

Similar to Product Management Essentials for Project Managers (20)

Why You’ll (Eventually) Need a Product Manager at Your Startup
Why You’ll (Eventually) Need a Product Manager at Your StartupWhy You’ll (Eventually) Need a Product Manager at Your Startup
Why You’ll (Eventually) Need a Product Manager at Your Startup
 
Product Manager/Owner Challenges IT@Cork
Product Manager/Owner Challenges IT@CorkProduct Manager/Owner Challenges IT@Cork
Product Manager/Owner Challenges IT@Cork
 
Demystifying Agile Product Management - By Rich Mironov
Demystifying Agile Product Management - By Rich MironovDemystifying Agile Product Management - By Rich Mironov
Demystifying Agile Product Management - By Rich Mironov
 
Why You’ll (Eventually) Need a Product Manager at Your Startup
Why You’ll (Eventually) Need a Product Manager at Your StartupWhy You’ll (Eventually) Need a Product Manager at Your Startup
Why You’ll (Eventually) Need a Product Manager at Your Startup
 
Customer Value and What Things are Worth (DIT Product Mgmt)
Customer Value and What Things are Worth (DIT Product Mgmt)Customer Value and What Things are Worth (DIT Product Mgmt)
Customer Value and What Things are Worth (DIT Product Mgmt)
 
Product Management 101: #1 How To Create Products Customer Love.
Product Management 101: #1 How To Create Products Customer Love.Product Management 101: #1 How To Create Products Customer Love.
Product Management 101: #1 How To Create Products Customer Love.
 
SVPMA: Is Product Management Obsolete?
SVPMA: Is Product Management Obsolete?SVPMA: Is Product Management Obsolete?
SVPMA: Is Product Management Obsolete?
 
10 Must-Do's for Product Managers by fmr PayPal PM
10 Must-Do's for Product Managers by fmr PayPal PM10 Must-Do's for Product Managers by fmr PayPal PM
10 Must-Do's for Product Managers by fmr PayPal PM
 
ProductManagement CC
ProductManagement CCProductManagement CC
ProductManagement CC
 
Product Management
Product Management Product Management
Product Management
 
Silicon Valley Agile - Product Managers, Product Owners, and Scalable Models ...
Silicon Valley Agile - Product Managers, Product Owners, and Scalable Models ...Silicon Valley Agile - Product Managers, Product Owners, and Scalable Models ...
Silicon Valley Agile - Product Managers, Product Owners, and Scalable Models ...
 
Product Management
Product ManagementProduct Management
Product Management
 
Product Management Career Conversation
Product Management Career ConversationProduct Management Career Conversation
Product Management Career Conversation
 
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...
World Product Day 2019 / Product Tank HCMC #9: How to advocate product manage...
 
what does a product manager actually do?
what does a product manager actually do?what does a product manager actually do?
what does a product manager actually do?
 
ProductX2014 Neta haiby.microsoft
ProductX2014 Neta haiby.microsoftProductX2014 Neta haiby.microsoft
ProductX2014 Neta haiby.microsoft
 
How to Use Data to Build Products by Tradesy Product Advisor
How to Use Data to Build Products by Tradesy Product AdvisorHow to Use Data to Build Products by Tradesy Product Advisor
How to Use Data to Build Products by Tradesy Product Advisor
 
How to Use Data to Build Products by Tradesy Product Advisor
How to Use Data to Build Products by Tradesy Product AdvisorHow to Use Data to Build Products by Tradesy Product Advisor
How to Use Data to Build Products by Tradesy Product Advisor
 
Rich Mironov Presentation
Rich Mironov PresentationRich Mironov Presentation
Rich Mironov Presentation
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
 

More from Rich Mironov

Why Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the WorldWhy Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the WorldRich Mironov
 
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)Rich Mironov
 
Covid19's Impact On Your Product Strategy
Covid19's Impact On Your Product StrategyCovid19's Impact On Your Product Strategy
Covid19's Impact On Your Product StrategyRich Mironov
 
Software Pricing Demystified (The Basics)
Software PricingDemystified (The Basics)Software PricingDemystified (The Basics)
Software Pricing Demystified (The Basics)Rich Mironov
 
Organizational Challenge of Enterprise Roadmapping
Organizational Challenge of Enterprise RoadmappingOrganizational Challenge of Enterprise Roadmapping
Organizational Challenge of Enterprise RoadmappingRich Mironov
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product CompaniesRich Mironov
 
Product Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User ValidationProduct Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User ValidationRich Mironov
 
Product Leadership: Lessons from Silicon Valley (SPS ISPMA)
Product Leadership: Lessons from Silicon Valley  (SPS ISPMA)Product Leadership: Lessons from Silicon Valley  (SPS ISPMA)
Product Leadership: Lessons from Silicon Valley (SPS ISPMA)Rich Mironov
 
Four Laws of Software Economics
Four Laws of Software EconomicsFour Laws of Software Economics
Four Laws of Software EconomicsRich Mironov
 

More from Rich Mironov (9)

Why Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the WorldWhy Silicon Valley Continues to Innovate and Rock the World
Why Silicon Valley Continues to Innovate and Rock the World
 
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
How To Manage Misaligned Stakeholders (Who Are Usually Misaligned)
 
Covid19's Impact On Your Product Strategy
Covid19's Impact On Your Product StrategyCovid19's Impact On Your Product Strategy
Covid19's Impact On Your Product Strategy
 
Software Pricing Demystified (The Basics)
Software PricingDemystified (The Basics)Software PricingDemystified (The Basics)
Software Pricing Demystified (The Basics)
 
Organizational Challenge of Enterprise Roadmapping
Organizational Challenge of Enterprise RoadmappingOrganizational Challenge of Enterprise Roadmapping
Organizational Challenge of Enterprise Roadmapping
 
Understanding Enterprise Product Companies
Understanding Enterprise Product CompaniesUnderstanding Enterprise Product Companies
Understanding Enterprise Product Companies
 
Product Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User ValidationProduct Managers, Product Owners, and Need for Real End User Validation
Product Managers, Product Owners, and Need for Real End User Validation
 
Product Leadership: Lessons from Silicon Valley (SPS ISPMA)
Product Leadership: Lessons from Silicon Valley  (SPS ISPMA)Product Leadership: Lessons from Silicon Valley  (SPS ISPMA)
Product Leadership: Lessons from Silicon Valley (SPS ISPMA)
 
Four Laws of Software Economics
Four Laws of Software EconomicsFour Laws of Software Economics
Four Laws of Software Economics
 

Recently uploaded

A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI AgeCprime
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality AssuranceInflectra
 
Visualising and forecasting stocks using Dash
Visualising and forecasting stocks using DashVisualising and forecasting stocks using Dash
Visualising and forecasting stocks using Dashnarutouzumaki53779
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Strongerpanagenda
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch TuesdayIvanti
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Farhan Tariq
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfpanagenda
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxLoriGlavin3
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 

Recently uploaded (20)

A Framework for Development in the AI Age
A Framework for Development in the AI AgeA Framework for Development in the AI Age
A Framework for Development in the AI Age
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance[Webinar] SpiraTest - Setting New Standards in Quality Assurance
[Webinar] SpiraTest - Setting New Standards in Quality Assurance
 
Visualising and forecasting stocks using Dash
Visualising and forecasting stocks using DashVisualising and forecasting stocks using Dash
Visualising and forecasting stocks using Dash
 
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better StrongerModern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
Modern Roaming for Notes and Nomad – Cheaper Faster Better Stronger
 
2024 April Patch Tuesday
2024 April Patch Tuesday2024 April Patch Tuesday
2024 April Patch Tuesday
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...Genislab builds better products and faster go-to-market with Lean project man...
Genislab builds better products and faster go-to-market with Lean project man...
 
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdfSo einfach geht modernes Roaming fuer Notes und Nomad.pdf
So einfach geht modernes Roaming fuer Notes und Nomad.pdf
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptxPasskey Providers and Enabling Portability: FIDO Paris Seminar.pptx
Passkey Providers and Enabling Portability: FIDO Paris Seminar.pptx
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 

Product Management Essentials for Project Managers

  • 1. Product Management Essentials For Project Managers Rich Mironov 18 October 2016 PMI / Project Management.com
  • 2. • Veteran product manager/software exec • “What do customers want (to pay for)?” • Organizing agile/lean product organizations • Smokejumper VP Products • 6 startups, including as CEO/founder • “The Art of Product Management” About Rich Mironov w w w . M i r o n o v . c o m 2
  • 3. Disjoint Communities Product Managers Project and Development Managers Not enough overlap or shared thinking w w w . M i r o n o v . c o m 3
  • 4. • What does a product manager do? • Product vs. Project/Program Management • Agile product managers and product owners • Takeaways Agenda w w w . M i r o n o v . c o m 4
  • 5. • Commercial software companies • Responsible for technical delivery AND revenue results • Scaled-up IT organizations • At product / portfolio / strategy levels • Usually a formal position Our focus is on jobs-to-be-done and skills, not titles Where Do We Find Product Managers? w w w . M i r o n o v . c o m 5
  • 6. • For commercial / revenue software… • Drives delivery and market acceptance of whole products • Targets market segments, not individual customers • For strategic internal development… • Drives funding, acceptance and adoption • Resolves inevitable competing priorities What Does a Product Manager Do? w w w . M i r o n o v . c o m 6
  • 7. market information, priorities, requirements, roadmaps, epics, user stories, backlogs, personas, MRDs… product bits strategy, forecasts, commitments, roadmaps, competitive intelligence budgets, staff, targets Field input, Market feedback Segmentation, messages, benefits/features, pricing, qualification, demos… Markets & CustomersDevelopment Marketing & Sales Executives Product Management What Does a Product Manager Do? w w w . M i r o n o v . c o m 7
  • 8. • Engineering demand always >> supply • Exclusive-OR trade-offs, but AND demands • Facts are not sufficient • Sales teams paid to close individual deals • HIPPO • Influence from market/ customer knowledge Product Management: Inherently Political w w w . M i r o n o v . c o m 8
  • 9. Good product managers drive customer-relevant decisions (choices) despite uncertainty, resource shortages and contradictory goals w w w . M i r o n o v . c o m 9
  • 10. • Pulls into product station every day • From customers, sales, support, execs, engineers… • Delivers hundreds of “good ideas” each day • Few are new or earthshaking Good Idea Train w w w . M i r o n o v . c o m 10
  • 11. There’s nothing more wasteful than brilliantly engineering a product that doesn’t sell, or a project that doesn’t matter. w w w . M i r o n o v . c o m 11
  • 12. • What does a product manager do? • Product vs. Project / Program Management • Agile product managers and product owners • Takeaways Agenda w w w . M i r o n o v . c o m 12
  • 13. Disclaimers • No role/title consistency • Unclear division of labor • Execs create novel organizations • Every company is uniquely dysfunctional • Good teams make things work in spite of titles and roles Product, Project, Program? w w w . M i r o n o v . c o m 13
  • 14. • Project/Program Managers tasked with how to deliver • Not-so-secretly worry about market success • Product Managers tasked with what to build/buy (and sequence) • Not-so-secretly worry about delivery, quality, completeness One Problem,Two Viewpoints w w w . M i r o n o v . c o m 14
  • 15. • Product: more outward-facing market-visible decisions • What BENEFITS/FEATURES are market segments demanding? • How are we POSITIONED and PRICED versus competitors? • WHICH must-ship feature will we DROP first? • SALES impact of slipped dates? Commitments? • Project: more inward-facing resource allocation decisions • HOW should we get this done? WHO works on what? • WHEN will it actually ship? • Have we defined and met QUALITY goals? • What outside RESOURCES could speed things up? In a Perfect Organization… w w w . M i r o n o v . c o m 15
  • 16. Product managers sense the market by… • Helping close deals • Stacks of non-sales-cycle discussions with customers/prospects • Sweating price/volume forecasts • Identifying novel (or terrible) user cases • Walking a mile in customer’s shoes Living The Customer’s Reality Source: Pragmatic Marketing w w w . M i r o n o v . c o m 16
  • 17. • What does a product manager do? • Product vs. Project / Program Management • Agile product managers and product owners • Takeaways Agenda w w w . M i r o n o v . c o m 17
  • 18. Product Managers, Product Owners Product Backlog Epics & User Stories Release Backlog Epics & User Stories Sprint Backlog User Stories Potentially releasable software Software release Accepted story (“DONE”) Review Demo, feedback Retrospective Process improvement 1 day Daily Standup Sprint: 1 to 3 weeks No changes in duration or goal Release planning Sprint planning Charter Release Retrospective Process improvement N sprints product manager focus product owner focus w w w . M i r o n o v . c o m 18
  • 19. market information, priorities, epics, user stories, backlogs, personas… product bits Markets & CustomersDevelopment Marketing & Sales Executives Product Management ‘Small p’ Product Owner w w w . M i r o n o v . c o m 19
  • 21. Typical Commercial Software Company’s Development Budget Features for current release 50% Quality (refactor, test automation) 15% Engineering overhead, 10% Big future bet, 5% Sales one-offs, non-roadmap 20% w w w . M i r o n o v . c o m 21
  • 22. • Hard to rank-order unlike items • Where does this bug go versus minor features? • A one-off customization versus more DevOps work? • Instead, group similar requests • Which two features will we put into v6.5? • P0, P1, P2, P3… • We can fund one audacious, long-term program: teleportation or synthetic petroleum Prioritizing Within Buckets w w w . M i r o n o v . c o m 22
  • 23. Product Failure Modes Product Manager fails agile team if • Part-time, disengaged • Stale backlog, skimpy stories • Pulled in too many directions • Not buffering team interrupts • “Build what I meant” Product Owner fails marketplace if • Weak on market realities • Disconnected from Marketing, Sales, Support, executives • Wander from product strategy • Confuse showcase customers with broader market
  • 24. 1. Product management struggles with market success, product sufficiency and inconsistent customer segments 2. Project management struggles with resources, timelines and unreasonable commitments 3. Simplistic product owner role often fails to address market complexities 4. We need to work together to ship great products! Takeaways w w w . M i r o n o v . c o m 24
  • 25. CONTACT Mironov Consulting 233 Franklin St, Suite #308 San Francisco, CA 94102 RichMironov @RichMironov Rich@Mironov.com w w w . M i r o n o v . c o m 25