Product Camp SF 2013 Keynote: Passionate About Product Management

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"Why I'm Passionate About Product Management." A lighthearted pictorial keynote for Product Camp San Francisco (Oct 2013). Since we typically talk about wearing lots of hats, I've instead referred to shoes.

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  • Agile: 20% includes writing the RIGHT epic and correctly ranking the top 3 features.80% includes writing all of the stories and grooming the backlog.
  • Product Camp SF 2013 Keynote: Passionate About Product Management

    1. 1. WHY I’M PASSIONATE ABOUT PRODUCT MANAGEMENT Rich Mironov @ProductCampSF 12Oct13
    2. 2. ABOUT RICH • Unrepentant product guy • 6 startups, 60+ consulting clients • Blogging about products since dinosaurs roamed Cupertino • Founded Product Camp • #prodmgmt team psychiatrist
    3. 3. PRODUCT MANAGEMENT IS TOUGH • • • • • No one understands what we do Responsibility, but no authority We’re not really the CEOs Tactical buries the strategic Often product janitors 3
    4. 4. BUT HUMBLY, WE... • Think beyond the current sprint • Keep dreams anchored to realities • Ship great products • Help other groups be heroes 5
    5. 5. AND WE GET TO WEAR A LOT OF HATS SHOES 6
    6. 6. WE HANG WITH ENGINEERING
    7. 7. AND POSITION WITH MARKETING
    8. 8. GET SALES OUT OF THE ROUGH
    9. 9. GENTLY REGROUND OUR EXECS 10
    10. 10. AND DIG IN WITH SUPPORT 11
    11. 11. WHAT DO WE REALLY DO? • 20%: Thoughtfully make combined technical AND market decisions to drive product revenue next quarter and next year • 80%: Cajole, drive, reprioritize, cheer, remind, block, thank, coach, refocus, refocus, refocus and refocus 12
    12. 12. SO THAT OUR PRODUCTS CAN GROW UP
    13. 13. TO BECOME SOMETHING SPECIAL
    14. 14. OR MAYBE SOMETHING HISTORIC
    15. 15. HOW HARD COULD IT BE?
    16. 16. WE BRING A RARE MIX OF TALENTS • We’re certainly “few” • And I’m proud!
    17. 17. OTHERWISE, PRODUCTS DON’T FIT THEIR MARKETS
    18. 18. AND SOME CUSTOMERS GO WITHOUT PRODUCTS THEY NEED
    19. 19. SO WELCOME TO PRODUCT CAMP!

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