1.
WHY I’M PASSIONATE ABOUT
PRODUCT MANAGEMENT
Rich Mironov
@ProductCampSF 12Oct13

2.
ABOUT RICH
• Unrepentant product guy
• 6 startups, 60+ consulting clients
• Blogging about products since dinosaurs roamed
Cupertino
• Founded Product Camp
• #prodmgmt team psychiatrist

3.
PRODUCT MANAGEMENT IS
TOUGH
•
•
•
•
•
No one understands what we do
Responsibility, but no authority
We’re not really the CEOs
Tactical buries the strategic
Often product janitors
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4.
BUT HUMBLY, WE...
• Think beyond the current sprint
• Keep dreams anchored to
realities
• Ship great products
• Help other groups be heroes
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5.
AND WE GET TO WEAR
A LOT OF HATS SHOES
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6.
WE HANG WITH ENGINEERING

7.
AND POSITION WITH MARKETING

8.
GET SALES OUT OF THE ROUGH

9.
GENTLY REGROUND OUR EXECS
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10.
AND DIG IN WITH SUPPORT
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11.
WHAT DO WE REALLY DO?
• 20%: Thoughtfully make combined technical AND
market decisions to drive product revenue next
quarter and next year
• 80%: Cajole, drive, reprioritize, cheer, remind,
block, thank, coach, refocus, refocus, refocus and
refocus
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12.
SO THAT OUR PRODUCTS CAN
GROW UP

13.
TO BECOME SOMETHING SPECIAL

14.
OR MAYBE SOMETHING HISTORIC

15.
HOW HARD COULD IT BE?

16.
WE BRING A RARE MIX OF
TALENTS
• We’re certainly “few”
• And I’m proud!

17.
OTHERWISE, PRODUCTS
DON’T FIT THEIR MARKETS

18.
AND SOME CUSTOMERS GO
WITHOUT PRODUCTS THEY NEED

19.
SO WELCOME TO PRODUCT CAMP!