“Getting Promoted” at SV Product Camp 2013
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At Product Camp Silicon Valley 2013, We had an energetic (semi-structured) discussion about what individual contributor Product Managers do, how this is different from Director-level and VP Product roles, and ways to address various real-world (political) issues
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“Getting Promoted” at SV Product Camp 2013
- 1. CLICK TO EDIT MASTER TITLE STYLE Understanding the Next Job Up… and Getting Promoted Rich Mironov
- 2. • Veteran product manager/exec/strategist • Business models, pricing, agile • Organizing product organizations • 6 startups, including as CEO/founder • “The Art of Product Management” • Organized first Product Camp ABOUT RICH
- 3. CLICK TO EDIT MASTER TITLE STYLE market information, priorities, requirements, roadmaps, epics, user stories, backlogs, personas, MRDs… product bits strategy, forecasts, commitments, roadmaps, competitive intelligence budgets, staff, targets Field input, Market feedback Segmentation, messages, benefits/features, pricing, qualification, demos… Markets & Customers Development Marketing & Sales Executives Product Management WHAT DOES A PRODUCT MANAGER DO? W W W . M I R O N O V . C O M
- 5. • PM role is different from Director PM and VP PM • The promotion funnel is narrow • Not an entitlement • Not (just) by being the best at your current job • Do you want that next job? • Can you demonstrate skills/scope beyond your current role? ROLES AND PROMOTIONS
- 6. MYTHICAL PM ORGANIZATION Dir PM Dir PM Pricing Analyst Sr PM PM/PO Sr PM Competitive Analyst Sr PM PM PM/PMM Product Owner Channel/Part ner PM VP Products
- 7. • Knows more about product, market, roadmap, competition, use cases, personas, trade-offs than anyone else • Talks benefits with customers; talks tech with engineers; talks strategy with execs • Relentless communicator of the truth • Timeline: Next 2-4 quarters • Gets great (individual) products out the door PM AS INDIVIDUAL CONTRIBUTOR
- 8. • Focus on processes, resources and teams • Cross-functional cooperation and priorities • PLM-level trends and market input • Standardization and simplification • Mentor your replacement • Scope • Next 6 quarters • Broad product strategy and budget • Keeps the trains running DIRECTOR OF PRODUCT MANAGEMENT
- 9. CLICK TO EDIT MASTER TITLE STYLE Name a few ways that a line Product Manager can show off her Director skills
- 10. CLICK TO EDIT MASTER TITLE STYLE Director-level roles in other functions or organiztions?
- 11. • Focus on aligning strategy, organization and products • Is the company succeeding? Is PM succeeding? • Company-wide issues and disconnects • Market success (= revenue!) • Scope • 3 year trends • Thoughtful member of exec team • How do we build organizational support to do the right things? VP PRODUCTS
- 12. How could a PM Director signal interest in a VP PM role? Risks?
- 13. • Organizational levels have different roles • Decide what you want • Demonstrate skills one level up TAKE-AWAYS 13 W W W . M I R O N O V . C O M
- 14. CLICK TO EDIT MASTER TITLE STYLE CONTACT Rich Mironov, CEO Mironov Consulting 233 Franklin St, Suite #308 San Francisco, CA 94102 RichMironov @RichMironov Rich@Mironov.com