Viridian Advisors was formed in 2007 by five partners to promote sustainability through creative problem solving and engagement. They use a discovery process to help clients reduce waste and a planning process to build enthusiasm for sustainability strategies. Viridian also provides expertise on green products and technologies and helps clients strengthen their brands through sustainability efforts.

3. Viridian Advisors was formed in 2007 by five partners who share a passion for sustainability and a belief that creativity and change leadership are essential to the development and maintenance of sustainable behavior.

7. “ No problem can be solved with the same consciousness that created it.”

9. “ Our people link our systems and our success. The best technology only gets you so far. Employees will devise innovative ways to achieve clearly stated goals when they understand the linkage with the company’s vision and values.” Vince Van Son, Manager, Environmental Finance and Business Development, Alcoa

11. “ Great companies get remarkable performance from ordinary people. No-so-great companies take talented people and manage to lose the benefits of their talent, insight, and motivation.” Jeffrey Pfeffer and Robert Sutton The Knowing-Doing Gap

13. www.anecdote.com

14. “ It wasn’t a matter of telling our story better. We had to create a better story.” Lee Scott, CEO Wal-Mart

18. Corporate transformation will not come directly from new technologies but from the desire of workers for “noneconomic goals” like freedom, personal satisfaction and fulfillment. Thomas Malone, The Future of Work

19. Rich Carlson (312) 899-0614 [email_address]