Twenty Questions for Business

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Twenty Questions for Business

  1. 1. !
  2. 2. Stable and Secure! Scalable! Interoperable! Global ! How much of your revenue depends on the Internet?! An  Internet  that  is…  
  3. 3. 3 How  does   your   company  use   the  Internet?   To  reach  new   markets?   As  a  sales  and   delivery  channel?   For  client   engagement?   For   communica=ons?     For  enterprise   opera=ng   systems?  
  4. 4. 4   +  Do you know what allows the Internet to keep expanding? +  Do you know what enables its interoperability? +  Do you know what keeps it stable and secure? How crucial is the Internet to your company’s plans for the future?! ! What is key: The Domain Name System!
  5. 5. 5 The Domain Name System! ICANN manages and administers the unique identifiers that let us reach another person, website, or information ICANN does this using a multistakeholder model
  6. 6. 6 +  Consensus-based, community-driven, bottom-up process +  Every stakeholder has an interest in how the internet develops +  No single stakeholder is more important than any other What is a Multistakeholder model?! +  Plus the model is an important driver of innovation e.g. Internationalized Domain Names, Domain Name System Security Extensions, new generic Top Level Domains, etc.
  7. 7. 7 •  Do you want to be in the vanguard of Internet expansion into new markets? •  Do you want to shape open standards development and new technology? •  Do you already devote resources to lobbying about Internet policy at the national level? •  Do you want to shape policy at the global level and know what is on the horizon? A few more questions: Why should you engage? ! •  Do you know if your competitors are already participating? •  Do you want to be part of a growing and active community? •  Do you have a Corporate Social Responsibility agenda? •  Do you see the Internet as a global shared resource worth supporting? •  Do you want to defend the multistakeholder model?
  8. 8. 8 As a follower –! Sign up for:! •  myICANN! •  Twitter! •  Facebook! •  LinkedIn! •  Audioboo! •  Slideshare! How can you participate?! As a policymaker – Join a stakeholder group:! •  Commercial Business Users! •  Intellectual Property! •  Internet Service Providers! •  Other groups in formation! As an advocate –! Look into:! •  ICC Business Action to Support the Information Society (BASIS)! •  Becoming an Internet Society (ISOC) business member!
  9. 9. 9 Information Sources for Business! +  myICANN www.myicann.org +  The Business Constituency www.bizconst.org +  The IP Constituency http://www.ipconstituency.org +  The ISP Constituency http://www.ispcp.info +  ICC Basis http://www.iccwbo.org/BASIS @ICANN4biz ICANN for Business
  10. 10. Thank You ! ! ! !

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