Magna Kultura Foundation Advocacy Programs

Magna Kultura Foundation is an education-for-development NGO geared towards
improving the lives of Filipino communities by building capacities of civic and sector
groups, providing cultural, educational and social entrepreneurial skills.

Magna Kultura is dedicated to the vision of a better Filipino society made possible
by a citizenry empowered to conquer poverty in their lives and their communities.

We make use of social marketing and communication arts to foster hope;
To create a community of advocates and build an ecosystem for transformation.

To realize this vision, Magna Kultura teaches basic communication skills
that enable ordinary Filipinos at the grassroots level to better articulate their
needs and aspirations and participate more actively and productively in
activities aimed at improving their lives and that of their communities.

TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.

MAGNA KULTURA specializes in cultural & socio-civic operations:
 Development communication at the grassroots of society;
Building capacity of local citizens; engaging communities in social
and cultural enterprise; creating livelihood opportunities
 Design and execution of social marketing, social mobilization and
community engagement programs aimed at triggering active and
sustained grassroots participation in community development and
social enterprise-building projects;
 Organization development among sector, civic and community
groups for livelihood and social enterprise;
 Development of grassroots communication platforms and vehicles
for Corporate Social Responsibility programs.

TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.
Transforming places, transforming lives is what our work is all about. We provide nets for people,
building their capacity, providing solutions, to their community a better place to live in. We create
advocates in communities and build ecosystems for transformation.

Magna Kultura Foundation goes beyond implementing "do good for the people" projects.
Our organization work in partnership with local organizations/entities in providing activities
beneficial to the city/area, regenerating the places where people live.

We embark mainly on programs using in arts and culture combined with social enterprise activities
to extend the benefits of our activities with livelihood returns for participants of the programs and
for local citizens in the neighborhood.

COMMUNITY ENGAGEMENT PROCESS
In launching programmes, Magna Kultura networks with key stakeholders
in cities for civic action and achieving social transformation goals.

COMMUNITY-BASED SECTOR-BASED ACADEME-BASED

Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities
Sangguniang Kabataan Worker Groups & Cooperatives Arts & Cultural Organizations
Home-Owner’s Associations Local Transportation Service Groups Civic organizations
Community Youth & Adult Groups Small Retail Stores & Community Vendors
Faith-based Organizations

WE ORGANIZE ADV.OCATES IN TARGET AREAS. WHO MOBILIZES WITHIN THE COMMUNITIES

ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING IN
COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND
MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.

IMAGINE
An organization that delivers
the livelihood savvy of a for-profit enterprise,
the social service goals of the public sector, and
the mission-driven zeal of a non-profit organization.

Harnessed together, those qualities ought to
put the previously unreachable within grasp:
innovative, market-based solutions
to social problems that generate both
financial resources and social value.

MISSION
OUR MISSION IS TO CREATE OPPORTUNITIES FOR ADVOCATES
AND STAKEHOLDERS OF DEVELOPMENT TO HELP FIND NEW AND
COMPLEMENTARY WAYS TO WORK TOGETHER TO IMPROVE COMMUNITIES.

We bring a creative and participatory approach to development-related issues by using arts and
culture in addressing community development goals.

We want to increase opportunities where we can use art in any form (performing and fine arts)
to tackle development challenges while transforming our fellow-citizens into more socially
conscious, tolerant, responsible, and creatively active groups of people.

Particularly, we intend to use arts and culture to invite grassroots people’s participation in social
development. It makes our involvement with the people happy and creative.

ENRICH OUR FELLOW FILIPINOS WITH ART AND CULTURE
We believe that the greatest fulfillment derived from success is sharing it. We dedicate our
service to arts and culture because it steers the soul towards the principle we advocate.

Strong understanding of our national culture is the key towards building a strong civil society.
Magna Kultura Foundation develops educational and cultural programs designed to make
Filipino citizens understand and appreciate the importance of our national culture. We believe
that having keen sense and awareness of our national culture will help our fellow-citizens to
nurture, develop and draw from them a worthwhile Filipino values that may serve as a strong
foundation of a way of life.

Magna Kultura develops educational, cultural and livelihood training among youth and adults,
both privileged and under-privileged. Customized training programmes that are geared towards
community development of specific locales are implemented at the grassroots, with activities
that are made accessible to citizens.

Magna Kultura works with local volunteers and citizens in implementing programmes in target
locales as a strategy to build capacity and ensure program continuity. Local chapters are
established as coordinating centers city-regions. Since Y2005, Magna Kultura has establish
community-based action teams composed of locally based citizens who manages
implementation and sustainability of the foundation's programs.

MAGNA KULTURA UTILIZES ARTS & CULTURE
AS SPRINGBOARD TO SOCIAL TRANSFORMATION.
Magna Kultura believes that culture is not optional – it is everything, because it is culture
that shows what it is to be human. Arts and culture should be seen as a right and we must
all see ourselves as citizens – part of our cities. The challenge is to interest citizens to
participate in creative activities, to bring out the artists in themselves, and apply artistic
inspiration in building family and neighborhood relationships.

Effective use of arts in grassroots advocacy can do just this. It enables the valuable sharing of
information throughout the community with creative magic. Magna Kultura provides individuals and
organizations with the information and training needed to advocate for arts and culture year-round.
Seminars, workshop skills training, and performance/exhibitions are conducted to equip community staff
and volunteers with the capabilities to successfully implement community-based activities.

Inspiring citizens to builds a better community.
“Arts and culture are driving forces in society. They are the vehicle by
which we express ourselves. They allow us to communicate the ideas
and beliefs that make us who we are, and they help us to understand the
ideas and beliefs of others. As part of a balanced educational experience,
they unlock the potential of young minds in unique ways. They nurture the
creativity and problem-solving skills that propel us to success in the
workplace, the classroom, and the home. They are of the utmost
importance to our individual and collective experiences: an importance
that must be made known to the public and to our elected leaders.”
~ UNESCO International Summit on Arts & Culture, 2003

UTILIZING ARTS AS A VEHICLE FOR COMMUNITY DEVELOPMENT AND AS A
STRATEGY TO LEVERAGE CREATIVE TALENT AND CULTURAL ASSETS FOR
COMMUNITY PROSPERITY IN THE DISTRICT-BARANGAYS.

ARTS & POSITIVE CHANGE IN COMMUNITIES
Arts and culture make considerable and necessary contributions to the well-being of communities.
Arts and culture, entertaining and enriching as it can be, are also potent tools with which to engage communities
in various levels of change.
They are a means to public dialogue, contribute to the development of a community’s creative learning, create
healthy communities capable of action, provide a powerful tool for community mobilization and participation, and
help promote community capacity and leadership.

CULTURE AS AN ECONOMIC ENGINE
Culture or “the arts” takes on many forms: performing arts painting, writing, music, sculptures. It is a way for individuals and
communities to express and engage themselves with family, friends, and their neighborhoods, their communities.

Culture can be used to renew or revitalize barangays, municipalities, even a region. It can build community identity & pride,
strengthen bonds, improve quality of life on all socio-economic levels & engage children & youth in education & their environment.

Culture can be the catalyst for positive change, engaging all ages and communities. Diversity can be embraced through culture,
building trust and understanding.

Culture can act as an economic engine that drives municipalities toward growth and prosperity. As example, our case for culture
through our grassroots theater program details the “how and why” culture could serve as a key to a better society.

BUILDING THE CAPABILITY OF LOCAL LEADERS AND CLUBS
Magna Kultura Foundation will equip individuals and/or associations with the professional and technical skills
necessary to enable them to conduct educational and cultural programs in their district-barangays. The
foundation will provide the technology, materials and resources needed to properly implement and sustain its
programs.

The foundation will work in alliance with local barangay leaders and academe-based groups in the development
and implementation of the programs, for effective understanding of the needs of local folks in specified areas.
The foundation will partner with Government Organizations (GOs) and Non-Government Organizations with the
same goals for improving the welfare of community folks in target areas of operations.

Magna Kultura will be committed to helping Filipino citizens understand, appreciate, nurture and develop our
national culture and having done so, draw from it learning’s about our good and time-honored Filipino values. In
our quest, we determined to help Filipinos to become responsible and enlightened citizens, proud of the rich
heritage of a truly Filipino culture, yet always cognizant and appreciative of the need to understand the cultures
of other peoples as well.

Excerpt from the Articles of Incorporation of The Magna Kultura Foundation.

SECOND:That the purpose(s) for which said Foundation is formed and
organized are as follows:

1. To operate centers for cultural and educational formation of students,
professionals and all others who may be interested in;

2. To promote eventually the formation of associations of persons who are
interested in helping the Foundation to accomplish its aims in any way
whatsoever within the limits of law and customs;

3. To train and provide opportunities and facilities for training in all aspects
of human communication, especially the design, development and use of
low-cost and indigenous media as well as modern media and technology of
mass communication, and to own or lease and operate the necessary
equipment and facilities therefor in the Philippines and perform such as
may deem fit and proper to carry out and all the purposes of the
Foundation;

TAKING ART INTO THE HEART OF COMMUNITIES.
We believe that arts and culture is a vital in transforming communities. Culture can be the
catalyst for positive change, engaging all ages and communities.

We use arts & culture to set the stage in motivating the creativity of people. Creativity is
the next step, and culture is the consequence of creativity. Therefore, creativity and
imagination is at the heart of everything that we do. It is a key ingredient in our interface
with communities.

Building Creative Capacities of People in Communities.
In advocating change and calling for citizens to join our programs,
an important approach is to enhance creativity, to promote a creative
climate. A good climate helps people get off the ground into
creative space. The arts will help enrich the community staff and
volunteers with the creative abilities and cultural literacy that are
critical to developing fully engaged citizens.

Arts training is an effective method in developing the
creative potential of individuals. It opens perceptions and
motivates people in a different light. It adds esprit to meeting
contemporary social and economic challenges. Art is the spark that activates young minds ---
stimulating creative capacities, developing skills
and abilities, and promoting lifelong success.

SOCIAL & CULTURAL ENTREPRENEURSHIP
BEYOND THE LINE STRATEGY TO SUSTAIN PROGRAMS
Sustainability of campaign/programs has always been a main dilemma for government and marketing
projects at the grassroots. Magna Kultura ensures sustainability by building the capacities of existing
organizations at the locale with parallel objectives. To facilitate and foster the development and
delivery of programs, Magna Kultura trains home-grown organizations. Local organizations,
citizens, and even sari-sari store owners and vendors, become part of Magna Kultura’s network.

This is the primary benefit of working with Magna Kultura vis-à-vis a commercial promotions company.
Magna Kultura is an education-for-development NGO organizing the culture sector of cities down to the
grassroots level, proving local organizations with skills and capabilities to conduct programs, events and
local livelihood activities with sari-sari stores.

CULTURAL ENTREPRENEURSHIP
Local organizations are immerse in an art & culture programs, and trains home-grown organizations,
transferring event management skills to ensure continuity beyond initial sponsored launch.

SOCIAL ENTREPRENEURSHIP
Local Organizations are trained to make the art & culture programs livelihood vehicles, that in turn, keeps
local citizens interested in continuing the program to generate extra income returns from programs --- i.e.,
food vending and tiangge opportunities.

ENGAGING
THE FILIPINO
COMMUNITY
WITH A DIFFERENT

PARADIGM

WITH GRASROOTS PROGRAMS THAT ARE

Relevant, Original, With Impact

Community Action Team © (CATs)
Grassroots Organizers in City-Districts
Magna Kultura assists local governments and NGOs in building local home-grown talents
as organizers of cultural events in city-districts. The Purpose is for the city to have their
very own production team trained in managing programs and activities in barangays.
CATs are trained for the purpose of managing projects in barangays and mobilizing citizen
participation in community programs. CATs are equipped with modules to conduct cultural
activities that provide an enriching experience in the neighborhood. CATs networks citizens
participation as a step to creating action barangays.

Local CATs are provided with professional training modules on:
 Basics of Community Development, Civic Engagement & Leadership
 Tools and techniques of social marketing and social mobilization
(integrated public relations and community relations)
 Community Social Club organizing: basics of setting up
and managing a community club & membership database
management of club services, programs and promotion
schemes; management of multi-sectoral programs and
private/commercial business opportunities; management
of livelihood operations.

 Skills Training in Event Management & Production:
 Planning & Implementation of Event Programs
 Development & production of multi-media materials

BUILDING CREATIVE COMMUNITIES
Steps to Stronger Cultural and Community Life
Local communities can look to Community Action Team (CAT) as resource group
for help in the development of community-based programs. Their purpose is to
assist local barangay councils and citizens in developing activities in communities.

Local CATs are tasked to create local social clubs and enlists participation
of youth and adults in local activities. Enlisted and community folks
to join in a community club under the Laking Pinoy Movement.

LAKING PINOY © Training for Citizens.
Laking Pinoy © training modules are designed to equip
common folks with skills to be proactive citizens.
Members in communities are aligned with Community
Action Teams for enacting projects in barangays and
achievement of social transformation goals.

The goal is for CATs and Laking Pinoy citizens to spawn
their own projects in barangays. Activities that citizens
will enjoy in the neighborhood --- such as, workshops for
kids, contests for teenagers, and livelihood earning
activities for adults.
CATs & LAKING PINOY MEMBERS WILL BE INDEPENDENT
GROUPS MANAGED BY LOCAL CITIZENS IN COMMUNITIES.

SUSTAINABILITY OF PROGRAMS AT THE GRASSROOTS
Having a local club with capacity to implement cultural projects, LGUs and local
associations can implement events and activities with grassroots organization
support. With local clubs managing, sustainability of programs and activities that are
initially initiated by government or by NGOs.

Magna Kultura provides training modules and materials for local clubs.
Laking Pinoy and Community Action Teams will receive programs and
activities in arts and culture, as follows:

 THEATRE ARTS  MUSIC  VISUAL ARTS
 CREATIVE WRITING  DANCE  SPORTS

FOR INDIVIDUALS, it could serve as creative vehicles for personal development & transformation,
into becoming responsible, productive and civic-minded citizens mindful of the welfare of communities.

FOR COMMUNITIES, it is our vehicle for engagement and mobilization --- for convening community
folks, communicating advocacies, and for introducing and dramatizing collective action.

MAGNA KULTURA CREATED CULTURAL
ALLIANCES WITH LGUS & SCHOOLS TO BUILD
LOCAL CAPACITY OF YOUTHS & ADULTS.
Laking Pinoy© is Magna Kultura’s program to build capacity of
people and communities for managing art and culture activities.
It is provided for youth and young adults who would like to
experience activities related to arts and culture

LAKING PINOY© PROGRAMS consists of projects in:
 THEATRE ARTS  MUSIC  VISUAL ARTS
 CREATIVE WRITING  DANCE  LARONG PINOY
Magna Kultura conducts workshop and seminars for LGUs, barangays & community organizations
to help build capacity to implement local programs on a regular basis --- for arts, culture, and other
edu-tainment activities, with the end goal of providing communities with activities that uplifts the
live of residents.

The LAKING PINOY© of Magna Kultura modeled after UNESCO program dubbed “Growing Up In Cities”.
Growing Up in Cities is a global effort to understand and respond to issues affecting urban children and
youth. It is a collaborative undertaking of the MOST Programme of UNESCO and interdisciplinary teams of
municipal officials, urban professionals, and child advocates around the world, working with young
people themselves to create communities that are better places in which to grow up --- and therefore,
better places for us all. REFERENCE: http://www.unesco.org/most/guic/guicaboutframes.htm

MAGNA KULTURA PROJECTS
UNDER THE LAKING PINOY PROGRAMME
Magna Kultura conducts workshops and seminars for schools, barangays and NGOs using
art approaches to unleash the creativity of participants. Training programs are designed to
gear individuals into team that will mobilize for social action in their communities.

THEATRE AS TRAINING TOOL MUSIC AS INSTRUMENT FOR PEACE
Theatre Arts Workshops Music Clubs & Performances
Magna Kultura helps local government units in organizing Music is a potent vehicle for reaching both young and
community drama guilds as an Edu-tainment vehicle. adults with messages that touches the heart and mind.

Magna Kultura conducts in theatre arts workshops as a Magna Kultura organizes clubs and workshops to
way of training individuals and organizations in the skills enhance people’s understanding of music both as an
of production management and events organization. Less art and as vehicle for stimulating the senses. It is about
focus on “pure arts”, and more on the use theatrical arts seeing music not only as entertainment but as a means
as tool for engaging community folks with creative of creating positive change in society. Music is used as
approach. Lesson in theater and drama is used to unleash an instrument for stimulating people and inspiring
the creativity of participants to awaken the senses and action in society.
strengthen the imagination, so it can later to be used in
Our workshops are geared to develop music
creative community engagement.
artists in communities. An option is to get
Our theatre workshops & seminars artists and sing songs. The greater option
focus on the use of developmental and is to create artists in communities who could
experimental drama forms which we sing their song. Our end objective is for the
perceive is more relevant and suitable people to sing the songs that they made and
to our goals for social transformation. use it as inspiration to seek changes for a
better community.
After training, participants are able to
mount performances in barangays and The programmes aims to organize
manage drama guilds with program citizens in developing music club
offering in district-barangays. and performances in communities.

UNDER THE LAKING PINOY PROGRAMME, MAGNA
KULTURA IS DEVELOPING WITH LOCAL
GOVERNMENT UNITS ON Arts and Culture
programs AS VEHICLE FOR COMMUNITY
DEVELOPMENT AND SOCIAL ENTERPRISE

The Arts & Culture Programs are being used as
a strategy to leverage creative talent and cultural
assets for community prosperity in the city-districts.

Magna Kultura is active in helping LGUs build Art Councils
as organizing bodies for organizing community-based projects.

ANTIPOLO CITY MAKTI CITY SAN JUAN CITY

PASIG CITY CALOOCAN CITY DAVAO CITY

GOVERNMENT PROJECTS

COMMUNITY BASED TOURISM
AND SOCIAL MARKETING

GRASSROOTS EVENTS WERE IMPLEMENTED NATIONWIDE WITH THE GOAL OF
CREATING EXCITING EVENT OFFERINGS FOR KEY CITIES AT THE SAME TIME
PREPARING THE AREA AND ITS LOCAL CITIZENS TO BE TOURIST-READY.

JUNE 12 CENTENNIAL PARADE CELEBRATION
The Department of Tourism commissioned
our team to co-organize the Philippine Centennial Parade
held at the Luneta Grandstand on June 12, 1998.

It was the biggest event of the decade
celebrated by the entire nation

The parade stretched from the Luneta Grandstand
to the entire Roxas Boulevard,
up to the Cultural Center grounds.

WITH THE DEPARTMENT OF TOURISM AS A P.R. ACCOUNT,
THE PIONEERS OF MAGNA KULTURA WAS TASKED AS
MARKETING DIRECTORATE TO MANAGE THE FOLLOWING:

A) SPONSORSHIP OF THE JUNE 12 PHILIPPINE CENTENNIAL
PARADE FLOATS;
B) STREET MERCHANDISING AT THE ROXAS BOULEVARD; AND,
C) FOOD SELLING RIGHTS AND SET-UP AT THE ROXAS BOULEVARD
ON THE DAY OF THE EVENT.

It was the biggest event celebration in 1998, with an estimated crowd of Six Million!

NETWORKING BARANGAYS NATIONWIDE WITH CELPHONES

Intensity G Bayanihan is a program that provided barangays with livelihood
opportunity by empowering citizens with free Globe Handyphones and retailer
SIM packs, which allowed them to become re-loaders. With funding-capitalization
from Globe Telecom barangays, from Ilokos to General Santos, were set-up with
pre-paid cellular phone electronic loading services.

On top of the livelihood reloading, Magna Kultura
stipulated a “balik-tangkilik” arrangement in which
Globe Telecom would contribute percentage of profits
from reload income earned in the area --- donating it
the form of equipments and possible infrastructures
needed by the barangays --- from deep-well to
refurbishing of basketball courts, to equipments
needed for the barangay halls.

The Barangay reloading did nit only paved way for
livelihood benefits among citizens, but networked the
neighborhood in terms of contact communication
amongst each other, especially need for emergency
response.

MAGNA KULTURA MAINTAINS A DATA-BASE OF TRICYCLE OPERATORS & DRIVERS
ASSNS. (TODA) WITH GOOD RELATIONS, IMPLEMENTING LIVELIHOOD
PROGRAMS THAT UPLIFTS THE SECTOR.

INAKTODA STOOD FOR THE
KAPIT-BISIG WAS A LEADERSHIP WELFARE OF THE WOMEN &
FORMATION PROGRAM DESIGNED CHILDREN OF THE TRICYCLE
TO STRENGHTEN TODA SECTOR HOUSEHOLDS
ORGANIZATIONS SERVICE TO
PEOPLE AND THE COMMUNITY

TRIKE POWER
SITUATIONER
• Tricycles are familiar sights in Metro Manila,
and in the provinces. Tricycles are the prime
transportation in the Barangays and secondary
road
• A single tricycle unit carries an average of 50
passengers daily; a regular economic target for
drivers to earn their keep. [MINIMUM OF TARGET OF 50
PASSENGERS WOULD COVERS GAS, BOUNDARY & EARNINGS]

• In NCR alone: There are 120 thousand
franchised tricycle units.
86,000 w/ legal franchise; and 34,000 non-franchised.

GOVERNMENT RECORD AS OF JUNE 2003
COMBINED LGU RECORDS SHOWS THAT THERE ARE 1.7-M
FRANCHISED TRICYCLE UNITS NATIONWIDE. ALONG WITH
THE NON-FRANCHISED UNITS, THERE ARE 2.7 M UNITS.
DATA COULD DOUBLE IF WE CONSIDER NON-FRANCHISED
UNITS.

LTO REPORTED THERE ARE 900,098 UNITS ON THE ROAD
EVERY DAY ---- NATIONWIDE.

TODA
TRICYCLE OPERATORS and DRIVERS ASSOCIATION

Magna Kultura saw TODA not only as a niche market for products sales
but a conduit as well for communicating with people in district-barangays.

Tricycle drivers know the people in the neighborhood.
They take people to and from work, to the wet markets.
They take children to schools. They know where they live.

Each driver interfaces with a minimum of 60 commuter
loads to meet a reasonable take home profit.

In 2003, Magna Kultura networked with all the major TODA Federations.
TODA Terminals became a launch pad for cascading local campaigns.
Tricycle drivers became carriers of program messages to people in
district-barangays. Tricycle became merchandising vehicles.

Tricycle junctions with cooperative stores became our conduit for livelihood selling,
especially for products of corporate sponsors.

IN ALL OUR OPERATIONS, TRICYCLE & PEDICAB DRIVERS BECAME PART
OF THE COMMUNITY ENGAGEMENT AND GROUND PROMOTION
PROCESS. IT UPLIFTED THE IMAGE OF THE TRANSPORT SERVICEMEN,
AT THE SAME, GAVE THEM EXTRA INCOME FROM LIVELIHOOD.

MAGNA KULTURA CONDUCTS REGULAR SEMINARS AMONG TODA GROUPS DURING MONTHLY
ASSN. MEETINGS TO BUILD THEIR CAPACITY FOR THE SOCIAL ENTREPRENEURSHIP PROCESS.

MAGNA KULTURA PROVIDES INCENTIVES TO TODA FAMILIES AND PROVIDES
LIVELIHOOD STREAMS THAT ARE SOURCE OF INCOME THRU SALES OF
PRODUCTS FROM CORPORATE SPONSORS.

TODA PROGRAMS
1. DIRECT SELLING THRU TODA COOPERATIVES

 COOP SELLING AMONG TODA MEMBERS & FAMILIES

 COOP SELLING AMONG CONSUMER-PASSENGERS

2. TRIKE VEHICLE MEDIA COMMUNICATION

3. TERMINAL BEAUTIFICATION MERCHANDISING

4. COMMUNITY-BASED EVENTS & ACTIVITIES

Programs are carried out among local TODA Line
organizations nationwide.

COOP SELLING THRU
THE TODA NETWORK

THE TODA POPULATION IS A BIG NICHE MARKET.
There are 1.2-Million drivers. Multiply these to add their housewives and children.

The TODA has a network in the community neighborhoods.
Drivers are part of the sales drive. Selling leaflets, promo leaflets, discount coupons can be distributed by
drivers among passenger-consumers. A driver has an average 50 commuters daily.

TODA housewives are part of a more aggressive selling drive.
With a purchase convenience sales pitch, housewives will sell
products among friends & neighbors with regularity. The TODA
husband delivered the product-goods to customers.

TODA SALES PROCESS
 Most TODA organizations have Cooperatives.
Coops will manage the selling process,
as it brings extra income to their organization.

 Housewives have their own Coop and
network of buyers.

COMMUNITY ENGAGEMENT PROCESS
In launching programmes, Magna Kultura networks with key stakeholders
in cities for civic action and achieving social transformation goals.

COMMUNITY-BASED SECTOR-BASED ACADEME-BASED
Barangay Councils & Local NGOs & People’s Organization Local Schools & Universities
Sangguniang Kabataan
Worker Groups & Cooperatives Arts & Cultural Organizations
Home-Owner’s Associations
Community Youth & Adult Groups Local Transportation Service Groups
Local Clubs & Civic organizations
Church & Faith-based Organizations Small Retail Stores & Community Vendors

MAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION.
Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development.

ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING
IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND
MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.

OUR CURRENT ADVOCACY

Engaging Communities Through
Traditional Filipino Sports

CURRENT PROGRAM: THE REVIVAL OF THE GAMES OF OUR HERITAGE
Magna Kultura Foundation and the Together with the Department
Department of Education endeavors of Education and the National
to revive the games: to introduce the Commission for Culture & the
experience among the youth of this Arts, Magna Kultura takes the
generation, and to institutionalize games to schools & barangays,
the Games in city-regions. with clinics, tournaments.

The Filipino Games are timeless. Through Larong Pinoy
It is part of our heritage. Magna Kultura conducts
It should also be part livelihood programs in
of today’s youth local barangays
generation.

MAGNA KULTURA DEVELOPED THE 1ST EVER
SCHOOL CLINIC FOR LARONG PINOY WITH PLAY
CAMPS HELD IN SCHOOLS & BARANGAYS.
The “Eskwe-Laro” provides game
instructions with scientific drills.
 Individual Game Instruction
 Synchronized Group Movement
 Group Clustering

SCHOOL & BARANGAY COMPETITIONS
TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS.
Intramurals are conducted in schools & barangays to determine to official contenders;
And, Larong Pinoy competitions are held among the teams in city-districts.
 School Intramurals  Barangay Games
 Inter-School Tournaments  Inter-District Competitions

An avenue for the A venue for
camaraderie and
Filipino youth to
inter-action among
demonstrate their skills. schools & barangays.

SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURA
CONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.

LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL.
 The MILO Summer Sports Clinics  The MILO Club
 The MILO B.E.S.T Basketball Tournaments  The Bear Brand Kite-Flying Festival
 1998 June 12 Grand Centennial Parade  The Annual Milo Marathon
(at the Luneta Grandstand and Roxas Boulevard)

TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS WHO WERE
TRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A LASTING LEGACY THAT IS
STILL BEING ENJOYED BY MANY FILIPINO CITIZENS.

Since 1991, the Kite Festivals were
conducted annually in Cebu, Davao,
Cagayan De Oro, General Santos,
Tacloban, Dumaguete, Laoag, Lucena,
with the last leg held in Manila.

The event revived the culture of
Kite Flying in the country.

IT WAS A KITE DAY FOR KIDS
AND FATHERS … AND KUYAS …

KITE FLYING WINNERS

WINNERS POSE WITH THEIR TROPHIES AND CASH PRIZES

THE MILO SPORTS PROGRAM
Sports Programs rolled-out in schools and barangays.
Building capacity of sports educators and amateur associations.

MILO sponsored the advocacy as a corporate citizenship platform
to build their brand as a patron of sports and youth development.

Most of the programs are still present today.

THE MILO SPORTS CLINICS
THE EVENT VEHICLE FOR SUMMER

FROM TWO (2) SPORTS CLINICS A TOTAL OF ELEVEN (11) OFFICIAL SPORTS CLINICS

THE MILO LITTLE OLYMPICS
THE SPORTS VEHICLE FOR SCHOOL

 To create an avenue for young aspiring athletes to
compete in an Olympic-type of match.

 Launched in public schools

 Sports training 1-month before Palarong Pambansa

An Education-for-Development Organization.
Magna Kultura Foundation, Inc. is a non-stock,
non-profit organization duly registered with the
Securities and Exchange Commission on the
2nd of June, 2003, with Company Registration
No. CN 200312428.

MEMBERS OF THE BOARD:
• Ricardo Miguel A. Aguado, EXEC. DIRECTOR
• Dr. Lloyd D. Espiritu , BOARD MEMBER
• Roberto Dimayuga, BOARD MEMBER
• Leslie N. Noble, BOARD MEMBER
• Manuel D. Montealegre, BOARD MEMBER
• Ma. Carenina T. Aguado, BOARD MEMBER
• Atty. Lawrence Mijares, BOARD SECRETARY

MAIN OFFICE

MAGNA KULTURA FOUNDATION, INC.
San Juan City 1500
Metro-Manila, Philippines

is registered with the
Bureau of Internal Revenue
with
Tax Identification Number
225-524-237-000
registered on
July 28, 2003

MAIN OFFICE

MAGNA KULTURA FOUNDATION, INC.
San Juan City, Metro-Manila, Philippines 1500

Telephone No. (632) 514-5868
Email Address: MagnaKultura@gmail.com

FOR INQUIRIES, YOU MAY CONTACT :
RICARDO MIGUEL AGUADO
EXECUTIVE DIRECTOR
CP No. [+ 63] 917-8990025
CP No. [+ 63] 922-8990026

VISIT OUR HOMEPAGE AT:
http://magnakultura.multiply.com

Magna Kultura Foundation Advocacy Programs

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