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This guide shows you how to use social media
to drive new business and revenue. Whether
you’re just starting out or have a well-defined
social media plan, this guide is your go-to
handbook.
time on the web doing independent research,
getting information from their peers and experimenting
with forums and microblogging.
Like it or not, social media plays a huge role in
the new B2B decision-making process. As
a B2B marketer, you need to learn to leverage
it – for building relationships, listening to the
market and influencing buyers before they’re
even identified as potential leads.