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Identifying Opportunity: Defining the Driving Forces Behind Content Consumption


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Nielsen identified the factors that influence consumers’ choice of content. They approached this by using Behavioral and Attitudinal analysis. In August 2010, it surveyed more than 2,000 Nielsen Online panel members about their attitudes towards content. By comparing these attitudes with actual behaviors, Nielsen identified the set of factors most likely to drive users choice of content.

Published in: Technology
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