Ricardo Coen Pirani

Researcher, author

Advertising / Marketing / PR

Researcher and author, Ricardo has been acting in brand communication for 12 years. After working as a journalist for newsrooms, public administrations and private Corporations, he acted as senior strategic planner at F/Nazca Saatchi & Saatchi and as brand journalist at JWT. In the last 4 years, Ricardo has been working freelance as strategic planner and brand journalist for renowned agencies such as JWT, F/Nazca Saatchi & Saatchi and Wieden+Kennedy, among others. He has also collaborated for cultural institutions, such as “Museu da Gente Sergipana”, “Casa SESI da Matemática” and “Museu do Amanhã”.