IT101 is well known IT company based in Dubai and is providing reliable web solutions particularly including, web design, web development, online marketing, SEO, SEM, web hosting and mobile marketing services. We also provide customize web and mobile application solutions based on client requirements.

1. Capability
Proposal
Make Things Happen

2. Table of Contents
1. Introduction 02
2. What We Do 02
3. Web Design 03
3.1. Responsiveness 03
4. Development 04
4.1. Web Development 04
4.1.2. Types of Websites 05
4.2. Mobile Application Development 05
4.3. Software Development 06
5. Internet Marketing Services 07
5.1. Search Engine Optimization (SEO) 08
5.2. Search Engine Marketing (SEM) 08
5.3. Social Media Promotion 09
5.4. Facebook Ad Campaign Management 09
6. Content Management System (CMS) 10
6.1. Content Writing 11
7. Print Solutions 12
7.1. Branding and Designing 13
8. Web Hosting Service 14
9. Hardware Solutions 15
CAPABILITY PROPOSAL
01

3. IntroductionIT101 LLC has established strong presence in the
world of information technology, in short period of
time we have made an impressive mark in the
field of technology. Our focus is to provide highly
quality IT services that can fulfill the requirement of
large and small businesses. We believe that
information technology has become an essential
element of real life as people are utilizing different
IT solutions in various aspects of life. Our aim is to
be efficient in various dimensions of IT services,
which is why IT101's focal point is to be precise and
smart in terms of implementing information tech-
nology services according to the international
standards.
What We DoThe world of information technology is immensely
deep and it offers a variety of solutions for
individuals and businesses. We at IT101 provide
wide range of IT services with great deal of
expertise. Our goal is to deliver end to end
complete IT solutions so that our valuable clients
can experience utmost satisfaction with our
services.
CAPABILITY PROPOSAL
02

4. CAPABILITY PROPOSAL
03
Website has become an essential element of business these days it
has extremely important to have website so that people across the
world can easily reach you. We at IT101 provide highly effective
and creative website design services. Design holds great impor-
tance in terms of website as it is the foremost crucial aspect that
visitors notice when they open a website. The website design
should be highly creative, unique and can truly represent the
nature of business or individual that's why our creative designers
communicate with the clients effectively in order to understand
their requirements. Based on the requirements and following the
international standards we present symphonic website designs.
Web
Design
With the advancement in technology and web standards user's behavior has
changed a lot, the world is moving with consistent pace and in order to stay ahead
one must stay up-to-date and follow the standards. With advance technology
people are capable to access internet on the go using different mobile devices
and according to a research more than 50% web traffic is coming from mobile
devices, which means to cater mobile internet users, businesses must have mobile
friendly websites. That’s why we offer responsive web designs that support multiple
screen resolutions.
Responsiveness

5. CAPABILITY PROPOSAL
04
Being the leading IT Company in Dubai, IT101 provides wide range of development
services in order to meet the technology needs of small and large organizations. In
terms of development our aim is to develop highly effective IT solutions that can
provide businesses ease to carry out their organizational operations more efficiently.
Development
IT101 provide numerous different types of web development services based on
international web standards. There are several different types of web development
platforms available today and we at IT101 have experienced team of web devel-
opers who have expertise in various development platforms. Having diverse knowl-
edge about different development platforms, provide us competitive edge in the
field of information technology. We provide unique and effective web develop-
ment solutions based on PHP, ASP.net, HTML5, CCS3, Joomla, Wordpress, Ajax,
jQuery and more.
Web Development

6. CAPABILITY PROPOSAL
05
Types of Websites
The advancement in technology has made great impact on web as people these
days can access internet from different mobile devices and in the era of Smart-
phone, mobile applications have become more effective in terms of business. We
at IT101 provide mobile application development solutions based on Android and
iOS. Android and iOS are the most commonly used mobile application develop-
ment platforms; most of the mobile devices are either powered by Android or iOS. In
order to target the mobile internet users more effectively, it is highly suggested for
businesses to have mobile applications.
Static: A static website is the simplest website, which is based on fixed
website content if you are an individual and looking forward to
setting up your web identity than static website is the suitable
website. Once the website is development and live, it is difficult to
change website content as you need web developer to do it
for you. Static website is the cheapest type of website available
today.
Dynamic: A dynamic website is the most commonly used type of website
and considered the most suitable website for small and large
businesses. In dynamic website customized content management
system is provided to the website owner so that he/she can easily
modify website content such as text, images or videos. For
business website it is perfect, as most businesses have to update
their content more often. It is more costly and more effective type
of website.
E-Commerce: Online selling and buying has become an effective online
business, most companies are moving towards online business so
that they can sell their products across the world. IT101 provide
highly secure and user-friendly ecommerce website with
payment gateway integration and SSL integration so that visitors
on the website can easily execute their transactions.
Mobile Application
Development

7. CAPABILITY PROPOSAL
06
Software
Development
Most of the businesses these days are adopting technology with open arms as there
are several software applications that have made great impact on the real world
especially in terms of business. Without computers and technology the growth of
businesses was pretty slow, but with wide range of software solutions one can
enhance the infrastructure of a company or an organization smartly. There are
several software applications that are proven to be helpful in terms of performing
several business operations. We at IT101 provide a variety of customized software
applications that can fulfill the requirements of different businesses, for instance if
you want to manage your accounts efficiently and precisely, we have perfect
solution to meet your business requirements. Based on different programming
languages and international standards, IT101 is capable of creating remarkable
software solutions. Our expert developers have profound knowledge and experi-
ence in several software development platforms prominently including C, C#, Perl,
.NET, VB and Java.

8. CAPABILITY PROPOSAL
07
Internet is the major source of connection between
people around the world and it has become an effective
channel for communication and information sharing that's
why it is really important for businesses to have strong
online presence. At IT101 we offer several Online Market-
ing Services that are proven to be effective in terms of
building strong web presence. Most of the businesses
have established there online presence by having a
website, but the most important aspect of web world is to
have quality traffic which results in enhancement of busi-
ness growth. In fact, most companies have adopted
online marketing as permanent element of their marketing
strategy. IT101 has experienced online marketing profes-
sionals who draft effective and result oriented marketing
strategies for different sorts of businesses. There are several
different aspects of internet marketing such as:
Internet
Marketing
Services

9. CAPABILITY PROPOSAL
08
Search Engine
Optimization (SEO):
Search engine marketing is another effective way to promote business online, but in
user have to pay for SEM campaign which depends on the marketing budget. The
most effective SEM channel is Google Adwords and it offers different types of SEM
campaigns so that advertisers can pick the most suitable one depending on the
budget. IT101 have expert SEM professionals who design and manage SEM cam-
paigns effectively in order to drive maximum results. If you are willing to boost up
your online marketing campaign than SEM is one of the best paid marketing chan-
nels over the web.
Most of the web traffic comes from search engines as most people prefer to Google
their desired products or services, but it has been observed that people prefer to
visit top 10 search results and they found their desired items. There are billions of
search results available for different searches but to be on the top require search
engine optimization. Google as a search engine giant has defined several rules
based on which it analyze the authenticity and popularity of website so in order to
beat the competition in search engine businesses have to implement SEO. IT101 SEO
experts have immense experience in terms of optimization and they are well aware
of the Google rules based on which they design SEO strategies for businesses. We
perform keyword research and competitor analysis to form best online marketing
strategy. If you have a website, but don't have traffic, SEO is the best marketing
strategy to groom your website and business.
Search Engine
Marketing (SEM)

10. CAPABILITY PROPOSAL
09
Facebook is the most popular social media channel having more than 1 billion
active users, at the same time it has proven to be an effective marketing channel as
well. Facebook offers comprehensive channel for advertisement and to promote a
product or service to 1 billion users can be highly beneficial for the businesses, but
the Facebook ad campaign depends on company's marketing budget if you are
willing to promote your business over social media Facebook Ad Campaign is the
most effective channel. IT1101 offers complete Facebook Ad Campaign Manage-
ment and monitor the ad behavior as well so that we can get maximum results out
advertising campaign.
Facebook Ad
Campaign
Management
Social media has gained great deal of importance on the web world there are
several social media sites that have strong online presence and people around the
world are connected to them. That's why social media channels have become
important for business promotions. The most commonly used social media channels
include Facebook, Google+, Twitter, LinkedIn and more. With the help of strong
social media presence one can enhance business identity and according to the
latest web standards social media has become extremely important in terms of
search engine ranking. IT101 have several experts who understand social media
behavior accurately based on which they define social media campaigns for
businesses.
Social Media
Promotion

11. Content management system is one of the most effective ways to manage website
content. In dynamic website webmasters have freedom to modify or add various
elements of the website such as text, images and videos. Different types of content
management systems available these days the most popular ones are WordPress
and Joomla, but another option is to have customized CMS. We at IT101 offer user-
friendly customized content management system using which user can easily
manage enter website content quite easily. The best aspect of customized CMS is
that it can be designed according to the requirements of website so that later on
anyone who manages the website can easily do so.
CAPABILITY PROPOSAL
10
Content Management
System (CMS)

12. CAPABILITY PROPOSAL
11
Professional content writing is the key element in every aspect of business, either its
website or company profile it is of great importance to have highly precise and
professional content. We at IT101 provide professional content writing services for
several purposes such as website content writing, banner writing, advertisement
content writing and more. Words hold great power and our professional writers are
well aware of how to use them effectively.
Content Writing

13. Make Things Happen
www.it101.com
CAPABILITY PROPOSAL
12
Businesses these days are using printing materials for
different purposes especially businesses cards and letter-
heads. There are numerous different types of printing
materials available these days and different business has
different needs, we at IT101 provide a variety of options in
terms of printing such as:
• Business Stationary
• Brochures, Catalogues and Flyers
• Roll up & Banners
• Invitations
• Packaging
Etc...
Print
Solutions

14. CAPABILITY PROPOSAL
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Brand recognition is the most crucial element for any company and it feels really
great when people see your logo and they recognize what your company is all
about. The brand awareness becomes more important when there are a lot of
competitors; you have to present your company in a unique and amazing manner.
The branding must be done in a way so that people can feel the difference
between you and the competitors. We at IT101 provide complete branding strat-
egy, which is based on several essential elements. Our experts perform in-depth
analysis about the nature of business and perform competitor analysis in order to
design an effective branding campaign.
• Logo Business Card
• Brand Book
• Media Kit
• Stationary
• Press Ad Newsletter
• Magazine Ad
• Hanging Flyer
• Wall Banner
• Signboard
• Catalog
• Motor Branding
• Spider Standee
• Web Banner
• Sticker
• Email Newsletter
• Billboards
• Brochure
• Vinyl Sticker
• Rollup Standee
Etc...
Branding and
Designing

15. CAPABILITY PROPOSAL
14
Web hosting is the most crucial service over the web as it
is required to publish content online. There are different
types of web hosting services available these days such as
shared hosting, Virtual Private Server (VPS) and Dedicated
Server hosting. The performance of a website majorly rely
on the stability of hosting server that's why it is really impor-
tant for webmasters to pick a reliable web hosting com-
pany. We at IT101 provide highly stable web hosting
servers depending on the requirements of website. Also
we offer domain registration service so that our clients can
easily register their desired domains and get the hosting
server at the same time.
Web
Hosting
Service

16. CAPABILITY PROPOSAL
15
To set up IT infrastructure of any businesses several equip-
ment are required such as computers, laptops, network
and servers, CCTV cameras and more. IT101 offers wide
range of hardware solutions that can fulfill the require-
ments of small and large businesses. Being IT Company we
are well aware of today's business need that's why we
offer numerous different types of equipment from top
vendors around the world in order to ensure quality
services.
Hardware
Solutions