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The Tao of Twitter

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The Tao of Twitter

  1. 1. By Mark W. Schaefer
  2. 2. Almost every day, I am asked if I can help people understand Twitter. This is not something you can answer over a cup of coffee! So I wrote a book to help people called The Tao of Twitter and it became the best-selling book about Twitter in the world. This is the reason why: It works.
  3. 3. There are three parts of this path that are present in every Twitter success story … in fact, every social media success story.
  4. 4. The first of these is content. Content is the catalyst that gets you noticed and creates reactions on the Internet.
  5. 5. “Content” doesn’t necessarily have to be a PhD thesis. Useful content can be a Photo Video Blog post Coupon Opinion Review Joke … almost anything that is human, authentic, and useful, really.
  6. 6. The second part of the path is Targeted Connections. Every social media success must have a content strategy and a network strategy. And to have a network strategy, you must surround yourself with people who are interested in you and your content. The Tao of Twitter teaches you how to do this effectively on a continuous basis.
  7. 7. The third step is offering Authentic Helpfulness. People are tired of “selling” and “advertising” but they will spend time with people who will really help them. Like you.
  8. 8. My book teaches you how to go through each of these steps in great detail and also provides examples of how it all fits together to create relevant, powerful business benefits. And there is much more …
  9. 9. The language of Twitter can seem so foreign and intimidating. The Tao of Twitter explains all of this in Plain English.
  10. 10. Twitter can also take up a lot of time. The book will help because it is filled with dozens of tips and time- savers that can help everyone from the beginner to the advanced user.
  11. 11. Perhaps most important, The Tao of Twitter provides dozens of ideas to use this for your business or organization to create tangible business benefits.
  12. 12. “The stories are fun and make Twitte “This book changed my life.” “The best Twitter book you can buy!” The“Buying for all my clients.impacted them understand!” Tao of Twitter has This will help thousands of people and opened “After just 20 pages, I knew this book was special.” their eyes to a new world of digital “Required reading learning, connection, and fun. for the social age.” “Highly recommended. Essential reading!!” I hope you’ll join the movement and “My Twitter account hadyou own journey withI Twitter. Tao of Twitter!” start been inactive for years until found the “The first social media text I have ever assigned to my college class.” “The best book on Twitter ever written.” “I bought this book for my parents. I want them to understand this power.”
  13. 13. The Tao of Twitter is available On Amazon, Kindle and in many book stores around the world. Stay connected with me via Twitter @markwschaefer My blog www.businessesGROW.com/blog

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