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Social Media Best Practices For Economic Development

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This presentation covers social media fundamentals for the economic development organization, including case studies and best practices and ideas to start, sustain and measure an initiative.

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Social Media Best Practices For Economic Development

  1. 1. Social media marketing best practices for the EDO<br />Mark W. Schaefer <br />Schaefer Marketing Solutions<br />
  2. 2. Today<br />Social media impact on EDO’s<br />Best practice case studies<br />Starting and sustaining your social media initiative<br />
  3. 3. About me …<br />Have worked in global marketing for 27 years<br />Consult to small businesses and EDO’s<br />Marketing<br />Social media<br />Web development<br />Teacher, Speaker, Author!<br />
  4. 4. About me …<br />Have worked in global marketing for 27 years<br />Consult to small businesses and EDO’s<br />Marketing<br />Social media<br />Web development<br />Teacher, Speaker, Author!<br />mschaefer700@gmail.com<br />Content bonus<br />
  5. 5. Assume you realize the social web is …<br />Transformational<br />Wildly popular<br />Influential<br />And …<br />Content bonus<br />
  6. 6. OVERWHELMING! <br />
  7. 7. How is this impacting the EDO?<br />
  8. 8. 2004 site selection process<br />Site visits<br />Journals<br />Newspapers<br />Brochures<br />Trade Shows<br />SIX MONTHS<br />City<br />City<br />City<br />City<br />City<br />City<br />City<br />City<br />City<br />
  9. 9. 2009 site selection process<br />SIX WEEKS<br />85% of initial search = Internet<br />
  10. 10. Implications<br />First step in the site selection process is gone<br />If you’re not online, you don’t exist.<br />You must “populate” the search with useful content<br />Huge economic shift<br />Expensive media<br />Television<br />Glossy magazines<br />Journals<br />Trade shows<br />“Free” media<br />Internet<br />Viral marketing<br />Social media<br />… requiring a new approach<br />Content bonus<br />
  11. 11. The social web model: Systematically create an info eco-system<br />Site selection<br />Employers<br />EDO website<br />Local stakeholders<br />Entrepreneurs<br />
  12. 12. Let’s see this in action …<br />
  13. 13. Websites have a crucial NEW role<br />2004 view of the world: <br />Website is the destination, <br />an online brochure<br />
  14. 14. Websites have a crucial new role<br />Old view: <br /> Destination<br />New view:<br />Content Engine<br />Content bonus<br />
  15. 15.
  16. 16. Twitter: Roanoke, VA<br />Twitter seems to have most traction for EDO’s<br />Innovative viral contest to promote regional entrepreneurship<br />Denver: People “tweet” on different topics<br />Columbus: Segment by audience and message<br />Content bonus<br />
  17. 17. Blog: Denver<br />Three benefits:<br />In-depth content<br />Authority<br />SEO<br />
  18. 18. Flickr: Boise<br />
  19. 19. YouTube: Calgary<br />Academic presentations on development issues<br />Lifestyle<br />Testimonies<br />Property tours<br />
  20. 20. Ning: Nashville<br />
  21. 21. Slideshare: Austin<br />Re-purpose presentations<br />Cross-link to other social media sites<br />
  22. 22. Linked-In: Site Selection Groups <br />Professional connections<br />Discussion and support groups<br />Interest Groups<br />
  23. 23. Facebook: Richmond<br />Leverage existing content<br />Discussion area<br />Fan pages<br />Enormous community<br />Highly-indexed site drives traffic to traditional website<br />
  24. 24. A social web mini eco-system for jobs<br />Content bonus<br />
  25. 25. Results for Richmond<br />112,00 page views<br />More than 1,000 registered job seekers<br />1,500 Twitter followers (growing &gt;100/month)<br />6,331 job-related Twitter posts<br />Measurable success<br />“This is where I found the posting for the job I got!”<br />“Your work helped us close that candidate”<br />“Awesome twitter feeds on jobs in Richmond!” <br />“The folks at Richmond Jobs Net sincerely care about finding Richmonders jobs in the community.”<br />
  26. 26. Results? From 2005 to 2009 …<br />Increase in overall awareness 38% to 51%<br />Increase in “good” or “excellent” place to do business 21% to 34%<br />Potential site for relocation and expansion from 23% to 34%<br />
  27. 27. Getting started: Essential best practices<br />
  28. 28. Care and nurturing of your social media initiative<br />Plan and align with strategy<br />Listen before you leap<br />Focus and experiment<br />Engage stakeholders<br />Leap<br />Measure<br />
  29. 29. 1) Integration and alignment<br />Before your have a plan, you must have an overall STRATEGY for your EDO.<br />Don’t make it a “project.”<br />Develop internal sponsorship<br />Content bonus<br />
  30. 30. 2) Listen before you leap<br />Understand the channel<br />Learn the language and culture<br />Variety of free or low-cost tools<br />Google alerts<br />Real-time Twitter search<br />Paid services: Radian6, Hexagon<br />
  31. 31. Seesmic, a free “listening” tool<br />
  32. 32. Twitter search<br /><ul><li>Be attentive and responsive. Effective social media marketing is opportunistic!</li></li></ul><li>3) Focus, start small, experiment <br />A time soak, so choose wisely!<br />Most popular: <br />Facebook (74 percent)<br />YouTube (65 percent)<br />Twitter (63 percent)<br />LinkedIn (60 percent) <br />Content bonus<br />
  33. 33. 4) Engage your stakeholders<br />Coordinate centrally, then deputize.<br />Involve your community<br />Blogs<br />Testimonials<br />Photos<br />Videos<br />Involvement creates engagement, support and enthusiasm.<br />
  34. 34. 5) Now, it’s time to leap!<br />Formula for success on social media:<br />+<br />+<br />Content bonus<br />
  35. 35. 5) Leap: Building connections<br />Content bonus<br />
  36. 36. 5) Leap – Building connections<br />
  37. 37. 5) Leap: finding your “voice” <br />Use a “dinner party” mentality.<br />You need quality AND quantity<br />Commit!<br />
  38. 38. 6) Measure<br />SM measurement easy and free<br />What behavior are you driving?<br />Awareness?<br />Engagement?<br />Registration?<br />Watch measures against event timeline<br />Content bonus<br />
  39. 39.
  40. 40. Questions?<br />
  41. 41. Continuing the conversation!<br />Email mschaefer700@gmail.com<br />Phone 865-456-1939<br />Web www.businessesGROW.com<br />Twitter @markwschaefer<br />Blog http://schaefersolutions.blogspot.com<br />LinkedIn http://www.linkedin.com/in/markwschaefer<br />

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