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Personal Branding Success in the Digital Age


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Being "known" in your field can be a profound and permanent career advantage. Having an effective personal brand can lead to more opportunities, more sales, or more donations to your charity. Here are secrets from those who have become successful and known on the internet today.

Published in: Business
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Personal Branding Success in the Digital Age

  1. 1. Personal Branding Success in the Digital Age Mark W. Schaefer
  2. 2. This is the story of KNOWN My name is Mark Schaefer. I’ve observed that being “known” today provides a permanent, sustainable career advantage. It’s a big deal. For years, I’ve wondered … Can ANYBODY become known?
  3. 3. Being known is not the same as being famous. It’s not about having millions of fans and national media attention. Image Flickr CC and Cecile
  4. 4. Being known is about approaching your web presence with an intent that creates the authority, reputation, and audience to realize your potential and achieve your goals.
  5. 5. I set out on a two- year journey of discovery. I needed to learn … How do people become known? Is there a path? Can anybody do it?
  6. 6. I found the answers.
  7. 7. I found the answers. And wrote the book KNOWN.
  8. 8. Here are some of the best ideas from my new book.
  9. 9. Becoming known does not necessarily start with a “passion.” It requires an interest that is sustainable and an audience big enough to matter.
  10. 10. Content is the fuel that helps you to become known. What content form and frequency is right for you?
  11. 11. Success requires that you accurately find an un-contested space on the web. Think through a plan that gives you the best chance to achieve your goals!
  12. 12. It may take years of consistent effort to get traction. As long as you see signs of progress, don’t stop.
  13. 13. Even the people we look up to today started at the bottom. Becoming known is an evolutionary process.
  14. 14. People who are known have a keen sense of purpose. They care about making an impact on others.
  15. 15. The value of your effort is zero unless there is an audience big enough to make a difference. And not just any audience. It must be actionable.
  16. 16. Becoming a heroic brand begins by elevating others.
  17. 17. Anyone can become known today if they are willing to commit to the process.
  18. 18. Nobody is born a “thought leader.” But you must have an urgent approach to learning and improving.
  19. 19. A key theme of the book is resilience. It takes a certain amount of grit to persevere.
  20. 20. Becoming known does not have to be overwhelming. There are four steps in the process. They are accessible to anyone.
  21. 21. But becoming known isn’t possible without taking that first step. You must BEGIN.
  22. 22. I hope you’re inspired to begin your own journey to become KNOWN.