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6 WAYS TO

CREATE
GREAT CONTENT
IN 15 MINUTES A DAY
@markwschaefer
LET’S FACE IT.
DEVELOPING GREAT
ONLINE CONTENT CAN
BE…
COMPLICATED.
!
COMPLICATED.
TIME CONSUMING.
COMPLICATED.
TIME CONSUMING.
AND EXPENSIVE.
THAT CAN BE PRETTY
OVERWHELMING FOR
A SMALL BUSINESS
OWNER.
THAT CAN BE PRETTY
OVERWHELMING FOR
A SMALL BUSINESS
OWNER.
THAT’S WHY I’M HERE, THOUGH…
HI, I’M
MARK
SCHAEFER.
AN AUTHOR.
BLOGGER.
MARKETING CONSULTANT.
COLLEGE EDUCATOR.
I’M GOING TO SHOW
YOU 6 WAYS TO
CREATE GREAT CONTENT
I’M GOING TO SHOW
YOU 6 WAYS TO
CREATE GREAT CONTENT
IN 15 MINUTES A DAY.
I’M GOING TO SHOW
YOU 6 WAYS TO
CREATE GREAT CONTENT
IN 15 MINUTES A DAY.

BUT BEFORE WE GET STARTED…
TAKE A FEW
MINUTES
TO PREPARE.
YOU KNOW YOUR
STRATEGY, SELLING
POINTS AND AUDIENCE,
RIGHT?
GOOD.
!

NOW PREPARE A
SET OF KEYWORDS THAT
REPRESENT YOUR
BUSINESS AND
CUSTOMER NEEDS.
YOU’LL WEAVE THESE
THROUGHOUT THE
MICRO CONTENT YOU
CREATE.
YOU’LL WEAVE THESE
THROUGHOUT THE
MICRO CONTENT YOU
CREATE.

NOW LET’S GET STARTED…
1
1

SLIDESHARE
SLIDESHARE IS THE
WORLD’S LARGEST
SOCIAL CONTENT
NETWORK.
BIG, BIG NUMBERS!

60

MILLION
VISITORS A MONTH

3

BILLION

PAGEVIEWS A MONTH

200

TOP WEBSITE
IN THE WORLD
BIG, BIG NUMBERS!

60

MILLION
VISITORS A MONTH

3

BILLION

PAGEVIEWS A MONTH

200

TOP WEBSITE
IN THE WORLD
BIG, BIG NUMBERS!

60

MILLION
VISITORS A MONTH

3

BILLION

PAGEVIEWS A MONTH

200

TOP WEBSITE
IN THE WORLD
IMPRESSIVE
NUMBERS.
IMPRESSIVE
NUMBERS.
BUT HERE’S SLIDESHARE’S
BIGGEST ADVANTAGE…
IT’S HIGHLY INDEXED
BY SEARCH ENGINES.
IT’S HIGHLY INDEXED
BY SEARCH ENGINES.
IT’S HIGHLY INDEXED
BY SEARCH ENGINES.

P.S. I’M CLICKABLE!
EVEN THE MOST
CONTENT-STARVED
COMPANY HAS SLIDES.
UPLOAD YOUR BEST
TO SLIDESHARE.
UPLOAD YOUR BEST
TO SLIDESHARE.
USE YOUR LAST SLIDE
AS A CALL TO ACTION.
USE YOUR LAST SLIDE
AS A CALL TO ACTION.

EMBED CLICKABLE LINKS
LIKE THIS ONE!
1
2

I
LINKEDIN
LINKEDIN IS A
GOLDMINE OF
OPPORTUNITY TO
CREATE MICRO
CONTENT.
THERE ARE 750,000+
LINKEDIN GROUPS.

YOU CAN FIND THEM EASILY
THROUGH THE SEARCH BAR.
LOOK THROUGH FORUMS
AND ANSWER QUESTIONS.

PROVIDE MEANINGFUL CONTENT
THE RESULTS?
THE RESULTS?
NEW CONNECTIONS.
NEW CUSTOMERS.
NEW WEB TRAFFIC.
THIS ALL HAPPENED FOR ME!
JUST MAKE SURE YOUR
PROFILE IS COMPLETE.

GROUP PARTICIPANTS GET
4X PROFILE VIEWS!
1
3

L
TWITTER
TWITTER IS THE
ULTIMATE SITE FOR
MICRO-CONTENT
NETWORKING.

L
TWITTER IS THE
ULTIMATE SITE FOR
MICRO-CONTENT
NETWORKING.
BUT YOU NEED AN AUDIENCE TO NETWORK WITH…

L
IF YOU’RE JUST GETTING
STARTED ON TWITTER,
TRY THIS REGIMEN:
CREATE A HABIT OF
SHARING.
CREATE A HABIT OF
SHARING.

WHEN YOU READ SOMETHING
INTERESTING, TWEET IT!
LEVERAGE YOUR
NETWORK.
LEVERAGE YOUR
NETWORK.

WHEN YOU FIND SOMETHING
GREAT, RETWEET IT!
L

FOLLOW THE
3X3X3 RULE.
TWEET 3X A DAY
!
L

FOLLOW THE
3X3X3 RULE.

TWEET 3X A DAY
!
AT 3 DIFFERENT TIMES A DAY
!
L

FOLLOW THE
3X3X3 RULE.

TWEET 3X A DAY
! AT 3 DIFFERENT TIMES A DAY
ON 3 DIFFERENT SUBJECTS
!
L

FOLLOW THE
3X3X3 RULE.

Y
AS
E S
A 3!
1-2

TWEET 3X A DAY
! AT 3 DIFFERENT TIMES A DAY
ON 3 DIFFERENT SUBJECTS
!
1
4

COMMENTS
COMMENTING
DELIVERS MICRO
CONTENT THAT
PACKS A PUNCH.
KAPOW!
AND THE MORE
“MICRO”
YOUR COMMENT, THE
BIGGER THE IMPACT.
(THE LONGER THE COMMENT, THE MORE WE SKIM…)
THIS WORKS.
HERE ARE A FEW BUSINESS
BENEFITS FOR PEOPLE WHO
COMMENTED ON MY BLOG.
NEW
CLIENTS

GUEST
BLOGGING
EDITORIAL
COVERAGE

REFERRAL
TRAFFIC

FREELANCE
GIGS
FIND RELEVANT BLOGS,
VIDEOS & FACEBOOK
PAGES AND ADD YOUR
CONTRIBUTION.
1
5

x
VIDEO
VIDEO IS AWESOME.
VIDEO IS AWESOME.

BUT YOU DON’T HAVE TO SPEND
THOUSANDS OF DOLLARS
CREATING IT!
VIDEO IS AWESOME.

BUT YOU DON’T HAVE TO SPEND
THOUSANDS OF DOLLARS
CREATING IT!
VIDEO IS AWESOME.

BUT YOU DON’T HAVE TO SPEND
THOUSANDS OF DOLLARS
CREATING IT!

CLICK TO WATCH!
DO YOU OWN
A SMARTPHONE?
DO YOU OWN
A SMARTPHONE?
THEN YOU HAVE
EVERYTHING YOU
NEED TO CREATE
GREAT VIDEO.
RECORD, UPLOAD & EMBED

x v
RECORD, UPLOAD & EMBED

x v
(JUST MAKE SURE TO HOLD YOUR PHONE THIS WAY)
1
6

W
BLOGGING
THERE ARE SO MANY
GREAT BENEFITS TO
BLOGGING.
THERE ARE SO MANY
GREAT BENEFITS TO
BLOGGING.
BUT THIS IS WHERE
MOST TIME-STARVED
MARKETERS STUMBLE.
THE SOLUTION?
THE SOLUTION?
REMIX
YOUR EXISTING
MICRO CONTENT.
WHAT YOU’RE
READING RIGHT
NOW IS A PERFECT
EXAMPLE.
THIS WAS REMIXED
FROM A BLOG POST.
THIS WAS REMIXED
FROM A BLOG POST.

CLICK TO READ THE ORIGINAL!
AND THIS
SLIDESHARE WILL
BECOME ANOTHER
BLOG POST.
AND THIS
SLIDESHARE WILL
BECOME ANOTHER
BLOG POST.
GO AHEAD, REMIX YOUR REMIX.
HERE’S THE
THING…
HERE’S THE
THING…
YOUR BLOG DOESN’T HAVE
TO BE A PHD THESIS.
LINKEDIN ANSWERS
!
!
!
LINKEDIN ANSWERS
BLOG COMMENTS
!
!
LINKEDIN ANSWERS
BLOG COMMENTS
INDUSTRY RESEARCH
!
LINKEDIN ANSWERS
BLOG COMMENTS
INDUSTRY RESEARCH
COMPANY VIDEOS
LINKEDIN ANSWERS
BLOG COMMENTS
INDUSTRY RESEARCH
COMPANY VIDEOS
SLIDESHARES
LINKEDIN ANSWERS
BLOG COMMENTS
INDUSTRY RESEARCH
COMPANY VIDEOS
SLIDESHARES

ALL MAKE GREAT
BLOG POSTS.
LINKEDIN ANSWERS
BLOG COMMENTS
INDUSTRY RESEARCH
COMPANY VIDEOS
SLIDESHARES

ALL MAKE GREAT
BLOG POSTS.
AND YOU’VE ALREADY DONE 90% OF THE WORK!
OKAY,
LET’S RECAP THIS
6 WAYS TO CREATE CONTENT
IN 15 MINUTES A DAY

1. UPLOAD PRESENTATIONS TO SLIDESHARE
2. PARTICIPATE IN LINKEDIN GROUPS
3. NETWORK ON TWITTER
4. COMMENT ON RELEVANT BLOGS
5. RECORD & UPLOAD VIDEO
6. REMIX YOUR CONTENT ON YOUR BLOG
THIS LIST IS JUST A
START.
THIS LIST IS JUST A
START.
WHAT WILL YOU CREATE
TODAY?
Get more blogging advice
with my book, Born to
Blog.
!

Buy it HERE on Amazon.
CONNECT WITH ME ONLINE:

L @markwschaefer
businessesgrow.com/blog

DESIGNED BY:

L @sarahsmason
uncommonlysocial.com

CREDITS: Illustrations by Enth Design & serkorkin via Creative Market

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6 Ways to Create Great Content in Only 15 Minutes a Day