Publishing content has no real value unless it is seen and shared. It has to ignite! In this fun and colorful presentation, author and consultant Mark Schaefer reveals some of his secrets from his new book The Content Code.
Read something and
you’ll remember 10%
of it three days later.
Blah blah blah blah
blah blah blah blah
blah blah blah blah
Yadda yadda yadda
Yadda yadda yadda
Yadda yadda yadda
Blah blah blah blah
blah blah blah blah
blah blah blah blah.
Important News
of the Day
What did you learn from this new research?
Here are some questions to
ask yourself as you create…
What surprised you? What doesn't make sense?
How can the research be applied to your industry?
What new ideas does this enable?
This is your opportunity
to do what few dare to do.
Go long!
Here are a few things to help
you write long-form content:
Use a list structure
Break up text with sub-headings
& bullet points
Write short, easy-to-read paragraphs
Don’t fall for blog
posts like this.
SocialMediaNinjaTips&Tricks
The Absolute Best
Times To Post
Content Online
We surveyed the top self-
proclaimed social media
gurus for their advice on
when to post online. Here it
is.
Yadda yadda yadda Yadda
yadda yadda Yadda yadda
yadda yadda. Blah blah blah.
Don’t fall for blog
posts like this.
SocialMediaNinjaTips&Tricks
The Absolute Best
Times To Post
Content Online
We surveyed the top self-
proclaimed social media
gurus for their advice on
when to post online. Here it
is.
Yadda yadda yadda Yadda
yadda yadda Yadda yadda
yadda yadda. Blah blah blah.
(despite the convincing photo)
The truth is that the ultimate
best time to post is based on a
number of factors.
And sharing peaks on
different days for every
industry.
(Whether you’re blogging about the latest in
workplace fashion or the history of space travel)
And sharing peaks on
different days for every
industry.
(Whether you’re blogging about the latest in
workplace fashion or the history of space travel)
It's up to you to figure out the best posting
schedule for your business and customers.
1. PUSH THE RIGHT BUTTONS.
2. BE VISUAL.
3. ENCOURAGE COMMENTS.
4. BE INSPIRING.
5. MAKE IT LOOK GOOD.
6. REMIX CONTENT.
7. FOCUS ON NEW RESEARCH.
8. GO LONG.
9. DETERMINE THE BEST POSTING TIME.
10. ADD YOUR PERSONALITY.
HERE’S A QUICK RECAP