IGNITE YOUR content online @markwschaefer
10 ways to

There is no economic value
in simply producing content.

For value to occur, the
content must be seen, shared and connected to an audience.

It must ignite!

That’s what this short guide
is for.

Here are 10 ways to
help you ignite your content online.

PUSH
THE
RIGHT
BUTTONS
1

Add social sharing buttons to
your site.

Add social sharing buttons to
your site. Obvious? Yes! But you'd be surprised by the number of sites that don’t have them.

A recent study showed that
content with sharing buttons is 700 percent more likely to be shared.

This free tool works great:
It’s mobile-friendly and completely customizable.

BE
VISUAL
2

Add visuals to your blog
posts.

Read something and you’ll remember
10% of it three days later. Blah blah blah blah blah blah blah blah blah blah blah blah Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda Blah blah blah blah blah blah blah blah blah blah blah blah. Important News of the Day

Add a picture and you’ll
remember 65%.

According to research, adding a
photo or illustration doubles the probability that your content will be shared.

Need high-quality free stock photos?
Death to Stock Photo New Old Stock Unsplash Flickr Creative Commons

ENCOURAGE
COMMENTS
3

People who care enough to
comment on your content are also highly likely to share it with their network.

There are a few ways
you can encourage comments on your content.

Mention influencers
in your post.

End your post with a
question. Mention influencers in your post.

End your post with a
question. Mention influencers in your post. Ask a few friends to leave a comment.

BE
INSPIRING
4

Research into the most-shared articles
on the web uncovers 3 primary emotions in the content:

laughter

laughter
entertainment

laughter
entertainment
awe

Joy is a driver of
social action.

So keep things positive!

MAKE IT
LOOK GOOD
5

How your site looks is
an important indicator of whether your content is share-worthy.

If your site is classy,
people will feel classy sharing your content.

Be responsive Your site design
should also… Make sharing content easy Amplify great content Focus on readers

The great news is, it’s
never been easier to have a well-designed website.

REMIX
CONTENT
6

Every piece of evergreen content
you produce can be transformed into new content.

Popular blog posts can become
SlideShares. 149K views

Helping you find a new
audience for your content 59K views 11K views 15K views

List posts make great infographics
too.

Here are a few more
ideas… Combine themed blog posts into an ebook Add audio to slides & upload to YouTube Take the audio from video & podcast it

FOCUS
ON NEW
RESEARCH
7

Research is a great resource
for rich content creation ideas.

The key is putting your
own spin on it.

What did you learn from
this new research? Here are some questions to ask yourself as you create… What surprised you? What doesn't make sense? How can the research be applied to your industry? What new ideas does this enable?

GO
LONG
8

According to an analysis of
100 million web articles, long-form content gets shared more than short-form content.

Yet short-form content abounds on
the web.

This is your opportunity to
do what few dare to do.

This is your opportunity to
do what few dare to do. Go long!

Here are a few things
to help you write long-form content: Use a list structure Break up text with sub-headings & bullet points Write short, easy-to-read paragraphs

DETERMINE THE BEST TIME TO
POST 9

Don’t fall for blog posts
like this. SocialMediaNinjaTips&Tricks The Absolute Best Times To Post Content Online We surveyed the top self- proclaimed social media gurus for their advice on when to post online. Here it is. Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda yadda. Blah blah blah.

Don’t fall for blog posts
like this. SocialMediaNinjaTips&Tricks The Absolute Best Times To Post Content Online We surveyed the top self- proclaimed social media gurus for their advice on when to post online. Here it is. Yadda yadda yadda Yadda yadda yadda Yadda yadda yadda yadda. Blah blah blah. (despite the convincing photo)

The truth is that the
ultimate best time to post is based on a number of factors.

And sharing peaks on different
days for every industry.

And sharing peaks on different
days for every industry. (Whether you’re blogging about the latest in workplace fashion or the history of space travel)

And sharing peaks on different
days for every industry. (Whether you’re blogging about the latest in workplace fashion or the history of space travel) It's up to you to figure out the best posting schedule for your business and customers.

ADD YOUR
PERSONALITY
10

To stand out on the
web today, you have to make your mark.

Share your unique experiences.

Don’t write for machines.

Write for humans.

Phew. That’s a lot to
digest.

1. PUSH THE RIGHT BUTTONS.
2. BE VISUAL. 3. ENCOURAGE COMMENTS. 4. BE INSPIRING. 5. MAKE IT LOOK GOOD. 6. REMIX CONTENT. 7. FOCUS ON NEW RESEARCH. 8. GO LONG. 9. DETERMINE THE BEST POSTING TIME. 10. ADD YOUR PERSONALITY. HERE’S A QUICK RECAP

I hope you’re inspired to
create content that ignites.

The good news is you
don’t have to do it alone.

The good news is you
don’t have to do it alone. I wrote my new book for you!

Learn how to ignite your
content, your marketing, and your business with The Content Code. GET IT NOW ON AMAZON

SHARE WITH A FRIEND!

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