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Disneycpcase

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Disney consumer products department sees an oppurtunity to grow its business in a controversy. It was accused of contributing to growing obesity epidemic, yet it formulated a strategy to grow its market and raech children with nutritious food- good food, with great fun....

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Disneycpcase

  1. 1. Marketing Nutrition to Children Submitted by: RIA BAGLA
  2. 2. Disney Product Line
  3. 3. What HAPPENED NEXT??
  4. 4. DISNEY Consumer Products found itself in
  5. 5. In 2004, US Surveys revealed that
  6. 6. DISNEY accused of contributing to the growing OBESITY EPIDEMIC
  7. 7. What Did they do??
  8. 8. What it found??
  9. 9. Conducted shopping trips for Mothers & their Children and identified :  their preferences, and  factors that influence purchasing decisions
  10. 10. NOW….
  11. 11. Took Healthier products and made them fun.
  12. 12. It took whole wheat pasta, moulded it into popular characters
  13. 13. WHAT WERE THE CHALLENGES ??
  14. 14. HOW CUSTOMERS REACTED??
  15. 15. competitors

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