Your quick guide to news release writing


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Your quick guide to news release writing

  1. 1. Your quick guide to news release writing<br />Take one pill at a time..<br />
  2. 2. Thank you for requesting our quick guide to news release 247 writing.<br />Here are our golden rules for getting your press releases in the best possible shape. <br />Always apply the 'so what' rule - is your story relevant and interesting to the audience you are targeting?<br />If not, find ways to make it matter to the viewers, readers, listeners, try to make it exciting.. <br />...Do not let your news release become a 'snooze' release.<br />Right.. here's what you need to know:<br />
  3. 3. Layout - Try to keep your press release to one page, two pages max; editors look <br />Favourably on newsworthy releases that are relevant and aren't packed with waffle!<br />Type ‘News Release’ at the top of the page and date the release - indicating when the <br />material can be published. At the end of the press release type ‘end'.<br />Headline - this should be attention grabbing, intriguing and give the full gist of the story. <br />Put your headline in upper case and centre it.<br />First paragraph - the first sentence of your press release should be punchy - no more than<br />30 words long. This together with the rest of the first paragraph should sum up the <br />whole story, i.e. the who, what, why when, where and how. This paragraph should be <br />able to stand alone without further explanation<br />Second paragraph - this builds on the first and carries significant facts. <br />And so on...The concept of the press release is that editors can cut the release from the<br />bottom upwards, depending on how much space they want to allot to the story.<br />Quotes - these add personality, explaining the facts or reasoning behind the story .<br />Use them, but remember to get them approved by the person you are quoting.<br />.<br />
  4. 4. In the final paragraph it may be appropriate to put the contact details <br />of your business - for people who want to get in touch with your business. Double check that the contact details are correct - it's easy to make a slip with a number or website addresses.<br />After ‘end’ put Editor's Notes. These are brief background details about your business.<br />They may not be published but are a way of educating the media more about you business and, if the journalist thinks it's relevant, some of the information may be used.<br />This advice is just a tiny, tiny example of the NR secrets, tips and tools contained within We urge you to subscribe to our newsletter for a monthlyfree Marketing tips. <br />ENJOY.<br /><br />