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Global Ventures Magazine - Spring 2013 Edition

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In January 2009, Saskatchewan Trade and Export Partnership (STEP) introduced Global Ventures, a bi-monthly publication designed to carry a message both on behalf of and to the business community at a provincial, national, and international level. For STEP, this publication is an appropriate medium to relay very timely messaging to both the local business community as well as the network of international contacts that this organization has developed over the past twelve years. STEP has a proven track record of building local and international relationships that are vital to the success of exporters.

For more information, please go to http://www.sasktrade.com/.

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Global Ventures Magazine - Spring 2013 Edition

  1. 1. GLOBALA S T E P P U B L I C A T I O N H I G H L I G H T I N G S A S K A T C H E W A N B U S I N E S SVENTURESVOLUME FIVE ISSUE ONE • SPRING ISSUE 2013exporters sell more than $32 billion of productsSaskatchewan Exports Hit Record Levels!a new matchmaking serviceGROWS IN THE FORESTDigitalSuccessDiscoverWhatisREPUTATION MANAGEMENTCOLOSTRUM ?CeliacChoiceFoodserves up a winnerLatestruleson temporary foreign workers
  2. 2. features18  Success Grows inthe Forest NorSask Forest Products is amajor player in the local forestindustry24 Cooking upSuccess Celiac Choice Foodsserves up a winner27 Digital reputationmanagement VendAsta Technologies offersreputation solutions to businesses30 Succession Matching Matchmaking of a different sort33 What is colostrum? Biosciences company specializesin developing and producing dairymilk productsinsideVOLUME FIVE ISSUE ONESPRING 2013departments8 Message from the CEO The latest news from STEP12 BIZnotes Award winners, upcoming conferences,and community investments16 UpcomingTrade Events Find out where in the world is STEP20 Business Advisor Discover the latest rules for hiringtemporary foreign workers32 STEPnotes China trade mission and export levels36 Staff Profile Meet Reka NagyGLOBALVENTURESis the official quarterly publication of Saskatchewan Trade andExport Partnership (STEP). Submissions to GLOBALVENTURES arewelcomed. The Editor reserves the right to edit for clarity and length.Please contact the Editor for copy submission deadlines.PUBLISHERSSaskatchewan Trade and Export Partnership (STEP)www.sasktrade.sk.ca | http://exportnews.sasktrade.comRegina: P.O. Box 1787320 - 1801 Hamilton Street, Regina, SK S4P 3C6Regina 306.787.9210 / Toll Free: 1.888.XPORTSKSaskatoon: 400 - 402 21st Street East, Saskatoon, SK S7K 0C3Saskatoon 306.933.6551 / Toll Free: 1.888.XPORTSKBenchmark Public Relations: 2260 McIntyre StreetRegina, SK S4P 2R9306.522.9326 / info@benchmarkpr.caEDITOR: Pat Rediger306.522.9326 / prediger@benchmarkpr.caASSOCIATE EDITOR: Barb Flynn306.522-0903 / bflynn@benchmarkpr.caASSOCIATE EDITOR: Lynn Gidluck306.584.9807 / lgidluck@benchmarkpr.caWRITERS: Barb Flynn, Nadine Olson, Ella McIntyre, Pat Rediger,Brett Cavanaugh, Michelle Jones, STEP staffSALES MANAGER: Don Shalley306.545.6606 / dshalley@benchmarkpr.caGRAPHIC DESIGNER: Cecilia Melanson306.522.1422 / cmelanson@benchmarkpr.caADMINISTRATION: Mitch Larsen306.540-9677 / mlarsen@benchmarkpr.caCONTROLLER: Maureen Rediger306.522.9326 / mrediger@benchmarkpr.caPRINTING: Western Litho Printers/Regina, SK CanadaDISTRIBUTION: Prairie Advertising Ltd./ Regina, SK CanadaPublication Mail Agreement # 42591019Return undeliverable mail to Administration Department,Benchmark Public Relations, 2260 McIntyre Street,Regina, SK S4P 2R9.PRINTED INCANADACover: Weyburn Inland Terminal Ltd. (WIT) is a farmer-owned and farmer-managed company operating an inland terminal andgrain condominium complex on CP Rail’s Soo Line near Weyburn.2  GLOBALVENTURES • SPRING ISSUE 2013
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  4. 4. KSPRING ISSUE 2013 • GLOBALVENTURES  4S SA
  5. 5. SPRING ISSUE 2013 • GLOBALVENTURES  5Nistowiak Falls: From rolling prairies to hugelakes and roaring rivers, the only thingsas varied as the Saskatchewan landscapeare the adventures you will find here.To u r i s m S a s k a t c h e w a n . c o mKATCHEWANSee you inNistowiak Falls: From rolling prairies to hugelakes and roaring rivers, the only thingsas varied as the Saskatchewan landscapeare the adventures you will find here.To u r i s m S a s k a t c h e w a n . c o m
  6. 6. SPRING ISSUE 2013 • GLOBALVENTURES  7www.morris-industries.comIntroducIng the next generatIon Morris Contour drill. The new C2lets you cut through trash and seed in challenging conditions. With the dynamicreclined 12-degree shank and a catch point that’s been increased by 60percent, trash moves up and off faster with less bunching. Plus, the provenparallel linkage gives you outstanding seed depth accuracy and more yieldpotential. To hear more trash talk, visit your Morris dealer or scan our QR code.THE NEW C2 REALLYTAKES OUT THE TRASHThe next generation Morris Contour drillsheds trash like never before
  7. 7. 8  GLOBALVENTURES • SPRING ISSUE 2013Welcome to Global Ventures (GV) 11.We at STEP are very proud of thispublication. We heard constant feedbackfrom our readers about the enjoymentthey received in reading the stories ofthe over 100 companies we have fea-tured from a broad cross section of Sas-katchewan’s unique business landscape.We decided to change our focus and tobe better listeners.This month’s “Summer Edition” is thefirst to have dramatically more pagesand more stories about Saskatchewancompanies. We enjoy tracking our mem-ber’s growth through national and inter-national exporting opportunities and weknow that you enjoy it as well. Of similarimportance, the publication will focuson both who gets the magazine as wellas how often. With this edition, we arepleased to announce that we are triplingthe individuals/companies that will get ahard copy within the province.We are very excited about this new di-rection but we are also maintaining ourstrong international presence by distrib-uting the publication in electronic for-mat to over 6000 individuals/companies.We know from our global readers thatthere is a desire to be kept up to dateas to what companies are succeeding inthe global economy. You can now lookforward to seeing Global Ventures ar-rive four times a year just preceding thechange of seasons.To those of you that are new to GlobalVentures, the genesis of the publicationgoes back to January 2009 when werolled out the inaugural edition. Sincethen, we have published GV six timesMessageper year. We encourage you to go to ourweb page www.sasktrade.sk.ca and lookat our library of twenty four past issueswhere there are multiple stories from abroad cross section of Saskatchewan’smost creative, innovative, and successfulcompanies. A common refrain we hearfrom our readers is “Hey, we didn’t knowSaskatchewan companies were doingthat.”My role in this publication is to attemptto bring some clarity to the global marketand articulate where Saskatchewan fitsinto the many opportunities and obsta-cles we encounter along our way. Withthis in mind, I believe it is relevant to firstof all speak to our “collective” success. In1996, when STEP was created as a standalone corporate entity run by the export-ing community and partnering with ourprovincial government, our internationalexports were just a tad over $9B. In 2012,we broke a record and eclipsed $32.5B inexports. When we hear the national me-dia speak of the “lost decade” of exportsor the hollowing out or the “Dutch Dis-ease” theory, the reality is Saskatchewanhas been immune to these issues. Wealso have heard that the rise in the valueof the Canadian currency will kill Can-ada’s export capacity. Yet again, from aSaskatchewan perspective, the facts bornout have actually had the opposite effect.It is correct that during the past de-cade, our sister provinces of Ontario,Quebec, and British Columbia have hadno change in their export growth. TheProvince of Nova Scotia has experiencedan annual drop of 4% per year whereasthe provinces of New Brunswick and Al-berta have seen annual increases of 6%per year. In the middle, is the Province ofManitoba which has seen growth of about2% growth per year. Finally, we have alongwith Newfoundland/Labrador tripled ourexports over the last decade. We knowour friends on the east coast are havinggreat success in energy and oil whereasSaskatchewan’s growth has been in mul-tiple sectors and dozens of countriesaround the world. In fact, by last count,we do in excess of $100M of exports inConnecting Saskatchewan and Businesswith the World - Opportunities Aboundfrom President & CEO
  8. 8. SPRING ISSUE 2013 • GLOBALVENTURES  9over 23 countries and a significant levelof exports in an additional 34 more.If we take a look at Saskatchewan ex-ports from a sector perspective, our topfive exports which represent 95% of ourtotal exports are: Energy (oil and gas)($12.8B); Food (commodities, livestock,processed food and ingredients) ($10.8B);Fertilizer (potash and some urea) $5.9B;Manufacturing $1.2B; and Uranium($634M). These numbers show that ourstrength is in a broad cross section of sec-tors and industries that form the nucleusof a divergent and robust economy unlikethe majority of our sister provinces.Do you remember the comments fromEastern Canada on the “Dutch Disease”?I think it is worth mentioning that Sas-katchewan’s manufacturing exports areup 220% in 2012 over the previous year.Why? The simple answer is the role aquality product plays in the global mar-ket place regardless of the price. If Sas-katchewan, and indeed Canada; were tolook at another country that sells qualityproducts without a focus on price or ex-change rates, one must look to Germany.German products are defined by quality.In many ways, Saskatchewan exportersare attempting to parallel Germany’s suc-cess by manufacturing quality productsthat go into the agricultural, construc-tion/industrial and mining sectors andindeed the resurgent lumber sector witha Canadian currency that is at par withthe USD. Many would say this was notpossible. It is my belief that all Canadianmanufacturers can take a lesson from ourGerman friends and maintain their focuson quality and innovation.At STEP, we continue to play a proac-tive role with the over 450 companiesthat we are proud to call members. In thepast fiscal year, we led over 40 missionsacross Canada and around the world aswe introduced and facilitated opportuni-ties for our members. By last count, wetravelled to 23 countries and in someexamples including the USA and China,we were there multiple times. But that isnot all we did. We also planned and deliv-ered over 20 incoming buyer’s missionsand hosted over 200 buyers representingmultiple sectors. A large priority for uswas also the delivery of over 7500 quali-fied trade leads to our members.We have no elusions about the globalmarket place. We are great users of elec-tronic communication tools but we knowfrom experience that the first transactiononly happens after a face to face opportu-nity to meet. We take heed from the oldChinese proverb saying that one must“become a friend before one can becomea partner.”So what is next? In October of this pastyear, Premier Wall laid out a detailed vi-sion for Saskatchewan in a document en-titled “Saskatchewan, a Plan for Growth”.Within that document, there were nu-merous comments about the globaleconomy and Saskatchewan’s depen-dence and role within it. The most strik-ing declaration from a STEP perspectivewas the Premier’s call for the doubling ofour international exports by 2020. This isno small task but it is important to knowthat STEP totally endorses this goal andwe are deeply involved in ensuring weboth achieve and exceed it.No other jurisdiction in Canada hasmade any claim about their exportgrowth so from a Saskatchewan perspec-tive, we are quite proud to take up thechallenge. You may ask where will thisgrowth come from and the simple answerare from our core strengths. The realityis we know that sectors like potash anduranium will see a dramatic increase overthe next five years. We also know thatthe rapidly expanding middle class of theworld wants a better quality of life andfood will be at the top of their list andthis is why our agriculture economy willcontinue to grow exponentially. Our chal-lenge will be in our ability to grow thecrops not in regards to our ability to mar-ket the crops. The #1 export to Chinalast year was canola as it outsold potashby a margin of 4 to 1. Our #2 export toChina was pulse crops with the majoritybeing yellow peas which is a staple for
  9. 9. 10  GLOBALVENTURES • SPRING ISSUE 2013BOARD CHAIRTim Wiens, President & CEOO & T FarmsReginaIMMEDIATE PAST-CHAIRShannon Jakes, DirectorCIBC Commercial BankingSaskatoonChair of the Audit & Finance CommitteeTim Gabruch, Vice President, MarketingCameco CorporationSaskatoonChair of the Governance& Nominations CommitteeCraig Bailey, CEO, TransportServices & Logistics Canada Ltd.SaskatoonChair of the Human Resources &Nominations CommitteeSandra Purdy, PresidentPrairie Berries Inc.KeelerBOARD MEMBERSKent Anderson,Senior Vice President of OperationsNorseman Structures Inc.SaskatoonRon Brown, Senior ManagerMNP LLPSaskatoonNgee Cau, Chief Executive OfficerMarketel Systems Ltd.ReginaKevin Dow, PresidentWestern Ag LabsSaskatoonGovernment of SaskatchewanAppointmentsChris Dekker, Interim President& Chief Executive OfficerGlobal TransportationHub AuthorityReginaAlanna Koch, Deputy MinisterSaskatchewan Ministry of AgricultureReginaDoug Moen, Deputy Ministerto the PremierExecutive Council andOffice of the PremierReginaBoardof DirectorsChinese vermicelli noodles. The realityis pulse crops consumption globally isgrowing at rates previously unforeseen.Even in our own diets in Saskatchewanover a decade ago, many of us did notknow what humus or quinoa was. Nowwe can easily buy it at the local grocerystore in multiple flavors.The final leg of STEP’s outreach is therole we play in bringing the global lead-ers and global knowledge to our frontdoor. Since the New Year, we have hostednumerous seminars and presentationsbut two in particular stand out. In Febru-ary, we hosted from Rome the leadershipof the United Nations World Food Pro-gram. There were two core objectives inthe event with the first being how do wefeed a hungry world and secondly; whatrole can Saskatchewan companies play inproviding the needed goods and servicesrequired? We were exceptionally pleasedthat Federal Minister Julianne Fantinowas in attendance to announce Canada’scontribution of $250M to the UN-WFPbut were quite disappointed that no Sas-katchewan media picked up on the an-nouncement.Our second presentation of substancewas in March when we partnered withour colleagues from The SaskatchewanChamber of Commerce. At that time, wesponsored a noon hour presentation bythe Deputy Governor of the Bank of Can-ada, Mr. Tiff Macklem. His presentationwas terrific but more importantly, the Q& A that followed was even better.There are historic events happening inSaskatchewan that a decade or a centuryfrom now the commentators of the daywill be referring to. We are in the middleof transformational change and we arewitnessing history in the making. Youmight want to pinch yourself becausewhat is happening is very real and we allhave a role to play. Until next time . . .Lionel LaBelle, President & CEOSaskatchewan Trade andExport Partnership (STEP)VisionProsperity through trade.MissionTo work in partnership with Saskatchewanexporters and emerging exporters to enablecommercial success in global ventures.Save The DateSeptember 25 - 26, 2012The STEP Trade Conference will bring together some of the most successfulleaders in global business to exchange ideas and network with like mindedenterprises. The STEP Trade Conference will provide conference delegateswith focused, relevant information pertaining to the trends and obstacles con-fronting Saskatchewan exporters during this exciting time of growth.For upcoming conference developments visit:www.sasktrade.sk.caTrade Conference 2012Radisson Hotel, Saskatoon
  10. 10. SPRING ISSUE 2013 • GLOBALVENTURES  11
  11. 11. 12  GLOBALVENTURES • SPRING ISSUE 2013STEP members who have noteworthy news are invited to share thatinformation with Global Ventures for our BIZNotes section. For furtherinformation or to submit content, please contact Heather Swan, Manager -Corporate Services at (306) 787-7942 or hswan@sasktrade.sk.ca.BIZ Notes2013 Paragon AwardWinnersThe 2013 Paragon Business Excellence Awards recently tookplace at the Queensbury Convention Centre in Regina. Thisevent, which is hosted by the Regina & District Chamber of Com-merce, celebrates business excellence in 10 different categories.Three STEP member businesses received Paragon Awards thisyear. Koenders Water Solutions received the Export AchievementAward. Koenders has been manufacturing and selling aerationwindmills since 1988 and is the market leader in North America.MacPherson Leslie & Tyerman received the Community In-volvement Award. MLT is a full-service law firm with 115 lawyersin four offices. Named one of the top five western Canadian lawfirms by Canadian Lawyer magazine, MLT has been operating inwestern Canada since 1920.The University of Regina received the Environmental Excel-lence Award. Several of the University’s recent projects werehighlighted for recognition, including the establishment of thePresident’s Advisory Committee on Sustainability; Facility Man-agement’s heating recovery and redistribution systems; and theenergy-conscious planning for the recently announced residenceconstruction project.Better Business BureauTorch AwardsThe Women Entrepreneurs of Saskatchewan Inc. received a2013 Torch Award in the Not-For-Profit category from the Bet-ter Business Bureau of Saskatchewan Inc. The award recognizesbusiness, professional and not-for-profit organizations that dem-onstrate leadership in ethical business practices in their day-to-day operations through the actions of their employees in strivingfor service excellence and customer satisfaction.Business Builder AwardsMark of Excellence AwardsThe Potash Corporation of Saskatchewan and Schulte Indus-tries received Mark of Excellence Awards at the Humboldt andDistrict Chamber of Commcere Awards. PCS, which has opera-tions near Lanigan, received the Community Involvement Award,while Schulte Industries, based on Englefeld, received the LargeBusiness of the Year Award.CLS Fighting VirusesUsing the CLS synchrotron, researchers have determined thestructure of a key protein that stops viruses from spreading, animportant step towards developing new ways of fighting viraldiseases. Viruses like influenza and West Nile fever are small, in-fectious agents that can spread quickly throughout the body byreplicating their genetic code, or ribonucleic acid (RNA).During the replication process, small proteins are needed tosynthesize the virus throughout the body. However some pro-teins actually inhibit the RNA from replicating, keeping the virusfrom spreading. While scientists were aware of the antiviral pro-tein molecules, such as the IFIT protein, they were not certainwhat their molecular structures looked like and how they reactedwith the viral RNA.Making use of data collected at the CLS, researchers from Mc-Gill University and the Austrian Research Center for MolecularMedicine (CeMM) discovered the molecular blueprint behind theCongratulations to Dingwall Design Guitars of Saskatoon,who received the Export Award, sponsored by STEP, at the NorthSaskatoon Business Association (NSBA) Business Builder Awards. It isawarded to the NSBA business that successfully entered or expandedoperations in a market outside Saskatchewan.
  12. 12. SPRING ISSUE 2013 • GLOBALVENTURES  13IFIT protein. The discovery will help scientists develop new drugsfor combatting a wide-range of immune system disorders.“This discovery of the IFIT protein structure is very rewardingto us at the Canadian Light Source,” said Shaun Labiuk, researchassociate with the Canadian Macromolecular Crystallography Fa-cility (CMCF) at the CLS. “We are always excited when the workwe put into helping researchers, and maintaining the smooth op-eration of our beamlines, makes high-calibre of research like thispossible.”Since 2006, Researchers have used data collected at the CLSsynchrotron to solve crystal structures of 328 new proteins,many of which help researchers develop new ways of combatingdiseases.Ag-West Bio to Host ABIC2014The ABIC 2014 conference will be held in Saskatoon and host-ed by Ag-West Bio. ABIC is the premier global meeting whichpromotes innovation in bioscience to ensure sustainable food,feed, fibre and fuel security as the climate changes.Created by Ag-West Bio in 1996, the conference has beenheld 12 times around the globe since its inception, in Canada,Germany, Australia, Ireland, Thailand, South Africa and NewZealand. With the climate changing, a global population ex-pected to reach nine billion by 2050 and growing consumerdemand for environmentally sustainable products, ABIC is morerelevant than ever.Agbiotechnology is a powerful tool for dealing with thesechallenges, from developing crops that are tolerant to harshclimate conditions and more nutritious, to fuels that reduce theneed for petroleum products and bio-based methods for clean-ing up industrial sites.Saskatoon is well-established as an agbiotech leader, withresearch strengths in crop development, water, toxicologyand genomics, along with the Global Institute for Food Secu-rity. Bringing the conference back to Saskatoon will allow localresearchers and bio-based businesses to exchange ideas withthe international bioscience community. For more informationabout the ABIC Foundation and the ABIC conference, pleasevisit www.abic.ca.SRC VP Receives AwardThe Institute of Public Administration of Canada (IPAC) re-cently award Phil Stephan, the Saskatchewan Research Council’sVice-President of the Agriculture/Biotechnology Division, withthe Promising New Professional Award. This prestigious awardrecognizes individuals who demonstrate leadership within thepublic service, the ideals and value of public administration andthe ability to improve upon the sound work of public adminis-tration in Saskatchewan.Community Investment inSaskatchewanAccording to the Conference Board of Canada’s first-evernational survey of corporate community investment, Canadiancompanies have maintained or increased their community in-
  13. 13. 14  GLOBALVENTURES • SPRING ISSUE 2013vestment budgets, including several based in Saskatchewan. Thiscomes despite five years of economic uncertainty.The 180 companies surveyed contributed just over $710 mil-lion to communities in 2011. According to Michael Bassett, se-nior research associate with the Conference Board, “corporatevalues and tradition, as well as reputation management, appearto be the main drivers of community investment programs.”A significant driver of community investment appears to becommitted leaders. Almost three-quarters of responding firmsreported that their president and CEO was either very or ex-tremely involved in the community investment program.Three STEP member businesses were singled out for theircommunity investment programs. Cameco Corp. has two sports-related signature programs. The Dream and Believe program is ahockey camp for northern Saskatchewan youth that provides on-ice instruction and motivational guidtance. The Touchdown forDreams program partners with the Saskatchewan Roughriders toraise money to help grant the wishes of women living with can-cer and fund a mobile health unit to conduct cancer screeningsin northern Saskatchewan communities.Farm Credit Canada’s Drive Away Hunger program began in2004. FCC partners with local food banks, businesses, commu-nity groups, schools and customers to collect food and cash do-nations to help fight hunger across Canada.In partnership with Habitat for Humanity, SaskEnergy’s HomeEnergy Legacy Program (HELP) was launched in 2011 to provideenergy-efficient upgrades for selected low-income homeownersthroughout Saskatchewan.Innovation AwardNomineesDynaIndustrial Inc. of Regina; the Saskatoon Colostrum Co.Ltd., Saskatoon; and TinyEye Therapy Services, Saskatoon, whowere among 45 nominees from across Canada being consideredin three award categories for the 2013 Manning InnovationAwards. Winners of 2013 Manning Innovation Awards will beannounced in the fall of 2013.Saskatoon ChamberAwardsThere were four STEP members who recently received awardsat the 2013 Celebrate Success Gala hosted by the Greater Sas-katoon Chamber of Commerce. These members included: L BDistillers, New Business Venture Award; L B Distillers, New Prod-uct and/or Service Award; Shercom Industries Inc., SABEX Envi-ronmental Sustainability Award; and TinyEYE Therapy Services,Customer Service Award.BourgaultTillage Tools‘Saskatchewan is very fortunate to have an organiza-tion like STEP and it is one of the many reasons whythe Saskatchewan export sector has seen the growth ithas over the last decade.’Pat Yeager - Director of Sales and MarketingSt. BrieuxSaskatchewan Trade and Export Partnership (STEP) provides core services essential tointernational marketing. Services are structured to develop member export sales andenable them to stay strong in the global marketplace. Here’s what a few of them havehad to say about our services. For further information or to submit content, pleasecontact Heather Swan, Manager - Corporate Services at (306) 787-7942 or hswan@sasktrade.sk.ca.What our members Say...Business WatchInternational‘I can’t say enough positive things about STEP andtheir programs. I love it. There is no business inSaskatchewan that does access to outside marketsthat should not be part of STEP. There are nodrawbacks to it.’Dion McArthur, President, Regina
  14. 14. SPRING ISSUE 2013 • GLOBALVENTURES  15The Program works with Saskatch-ewan companies to arm them withthe knowledge, resources, andtools that will enable them to build ex-port capacity. STEP works one-on-onewith companies as they look to take theirproducts and services beyond the bor-ders of Saskatchewan. The program isdesigned to benefit a company with anexportable product or service and hasthe motivation to develop the skills tosell into a foreign market.WHY SHOULD ICONSIDER EXPORTING?• Increase sales Influenced by quality and success ofyour product• Reach new market shares• Lower your costs New suppliers Better buying power with suppliers• Gain competitive advantage• Reduce business riskHOW WILL THIS SERVICEBENEFIT MY COMPANY?• Work with qualified STEPprofessionals• Opportunity to meet new contacts• Access to comprehensive exportplanning guide• Enhance your skill setWHAT ARE THE ELIGIBILITYREQUIREMENTS?• Must be based in Saskatchewan• Must have an exportableproduct/service• Must have the desire to learnexporting steps• Not currently exporting orexporting on a reactive basisSTEP staff work directly with your com-pany to go through an analysis and theplanning process. For further informa-tion, visit www.sasktrade.sk.caPlease contact STEP to receive furtherinformation at 1 888 xportsk (976 7875).Export ReadinessProgramWhat Our Members Say“The guidance I have receivedfrom STEP has been impressive. Theorganization is a huge resource andoffers useful services for companies byhelping them transition from sellinglocally to globally”.Saskatchewan Manufacturing Firm.Increase ExportsExporterReadinessPrograms Sayrom STEP has been impressive.urce and offers useful servicesransition from selling locally toufacturing FirmConneCting SaSkatChewan BuSineSSwith the worldSaskatchewan Canadawww.sasktrade.sk.caCanadaSaskatoon Office#400 - 402 21st Street EastSaskatoon, SK Canada S7K 0C3Telephone: 306.933.6551Fax: 306.933.6556rade.sk.caade.sk.casasktrade.comn: 1.888.XPORTSK (976.7875)SPRING ISSUE 2013 • GLOBALVENTURES  15
  15. 15. 16  GLOBALVENTURES • SPRING ISSUE 201316  GLOBALVENTURES • SPRING ISSUE 2013For more information and to registeronline, please visit: http://www.picatic.com/procurement-forum-2013.Seminar - Let’s Talk ExportsDate: May 29, 2013Location: Saskatoon, SaskatchewanNow more than ever, your business is be-ing affected by economic and politicalactivities across the globe regardless ofwhether you are exporting or not. ExportDevelopment Canada (EDC) and STEP arepleased to partner in a seminar that willbring you the most up-to-date informa-tion available. Peter Hall, Vice-Presidentand Chief Economist, Export DevelopmentCanada, will present an engaging presen-tation where you will receive the latest in-formation on the global economy and theimpact it will have on your business.Contact: Jordan Gaw, Director,International Finance & LogisticsTelephone: 306 787 7940jgaw@sasktrade.sk.caTrade Mission - Federationof Canadian MunicipalitiesTrade Show and ConferenceLocation: Vancouver, British ColumbiaDate: May 31 - June 3, 2013STEP is recruiting member companies toparticipate at this business developmenttrade mission aimed at products or ser-vices that are used in local municipalitiesor government. The municipal market hasenormous spending power which rangesfrom human resources and engineeringservices, road maintenance, building alter-natives and advanced technologies. STEPwill also set up pre-arranged businessmeetings for participating companies dur-ing this event.Contact: Holly Kelleher, Trade Specialist,UpcomingTRADE EVENTSMAYTrade Mission - CanadianInstitute of Mining (CIM)2013 Annual ConferenceDate: May 5 - 8, 2013Location: Toronto, OntarioSTEP members from the mining servicesand supply sector are invited to exhibitat this event which an efficient environ-ment to showcase technologies andshare how they are being applied in themost successful mines around the world.The event provides a forum to exhibit abroad spectrum of equipment and ser-vices, including exploration and develop-ment, construction, extraction, reclama-tion, engineering and safety. STEP willorganize a Saskatchewan pavilion andadd value through business consultingand networking initiatives.Contact: David Froh,Director, Technology,Services & ResourcesTelephone: 306 787 7928dfroh@sasktrade.sk.caTrade Mission - NAMPOHarvest Days & MarketDevelopment MissionDate: May 10 - 24, 2013Location: Bothaville, South Africa andZambia, AfricaSTEP members are invited to participateat this event which expects 675 exhibi-tors and 75,000 registered attendees.The show provides an opportunity formanufacturers and distributors of agri-cultural machinery to exhibit and demon-strate their equipment to farmers in thisregion. STEP is also planning a visit toZambia to explore future expansion op-portunities for Saskatchewan exporters.Contact: Stacey Sauer, Trade Specialist,ManufacturingTelephone: 306 933 5230ssauer@sasktrade.sk.caTrade Mission - Design &Manufacturing Canada ExpoDate: May 14 - 16, 2013Location: Toronto, OntarioSTEP is recruiting members to attend theevent which will feature leading providersof contract R&D services, custom molding,custom CNC metals processing, specialtyelectronic contract manufacturing, and fullservice/ turnkey contract manufacturing.The show provides a segway to engineers,design teams and procurement staff whoare seeking suppliers to quote on variousproject and product needs. Other eventsco-located during the Expo include the Au-tomation Technology Expo, AEROCON andSustainability in Manufacturing.Contact: Vladimir Shehovtsov,Trade Specialist, ManufacturingTelephone: 306 787 2222vshehovtsov@sasktrade.sk.caForum - Strategic BusinessOverview & ProcurementDate: May 15, 2013Location: Saskatoon, SaskatchewanThe event will focus on opportunitiesfor Saskatchewan businesses to learnabout the major project plans of Sas-katchewan’s major crown corporationsand ministries. Confirmed presentationsinclude SaskBuilds, SaskTenders CentralServices, SaskPower, SaskEnergy, Sask-Tel, SaskWater, Ministry of Health andMinistry of Highways & Infrastructure.Officials will be available to meet with at-tendees and discuss how to do businesswith government.
  16. 16. SPRING ISSUE 2013 • GLOBALVENTURES  17SPRING ISSUE 2013 • GLOBALVENTURES  17Technology, Services & ResourcesTelephone: 306 933 6531hkelleher@sasktrade.sk.caJUNETrade Mission - Go-Expo Oil &Gas ExpositionDate: June 11 - 13, 2013Location: Calgary, AlbertaSTEP invites member companies to par-ticipate at this leading exhibition for theoil and gas industry. The event is an op-portunity for small and medium sized oilservice and supply companies to displaywhere more than 500 companies areexpected to exhibit to over 20,000 reg-istered attendees. The show is built toaddress the challenges and prospects ofthe North American oil and gas industry.Contact: Dave Froh, Director, Trade De-velopment, Technology, Services,and ResourcesTelephone: 306 787 7928dfroh@sasktrade.sk.caBusiness DevelopmentMission - South AmericaDate: June 17 - 21, 2013Location: Peru, Chile and ArgentinaSTEP is recruiting member companies toparticipate in a trade mission focused onmining companies. The mission includesthe opportunity to participate at The In-ternational Exhibition of the Mining In-dustry, EXPONOR 2013. STEP will engagethe local Canadian Consulate and inde-pendent consultants to build a programfor one-on-one matchmaking betweenSaskatchewan companies and buyers.Contact: Holly Kelleher, Trade Specialist,Technology, Services & ResourcesTelephone: 306 933 6531hkelleher@sasktrade.sk.caTrade Mission - CanadianSpecial Crops Conference(CSCA)Location: Calgary, AlbertaDate: June 23 - 26, 2013The annual event is the national gather-ing of the Canadian special crops industryand will attract a number of internationalbuyers. STEP is working with the Cana-dian Trade Commissioners Service, PulseCanada and Saskatchewan Pulse Growersed by July 1, 2013 and will launch as a firststep toward forming a broader EuropeanUnion-type economic alliance. Substan-tial opportunities are opening up for Sas-katchewan exporters to sell to this region.STEP has engaged a leading Canadian in-ternational trade and customs lawyer tobe the keynote speaker at this event. STEPmembers currently exporting/planning toexport to the ex-Soviet markets will findthis seminar of interest to their business.Contact: Vladimir Shehovtsov,Trade Specialist, ManufacturingTelephone: 306 787 2222vshehovtsov@sasktrade.sk.caAUGUSTTrade Mission - DakotafestDate: August 20 - 22, 2013Location: Mitchell, South DakotaSTEP members are invited to attend thisevent where industry leading manufac-turers are connected with decision-mak-ing agricultural producers from SouthDakota and the surrounding states. STEPwill organize a group display at the event,introduce STEP members into this regionand strengthen the position of membersalready selling into the region.Contact: Rob Ziola, Senior Director,Trade Development, ManufacturingTelephone: 306 933 6557rziola@sasktrade.sk.caTrade Mission - InternationalPublicWorks ExpoDate: August 25 - 28, 2013Location: Chicago, IllinoisSTEP is recruiting member companieswho are interested in or currently sellingtheir products or services to local munici-palities or government. The US municipalmarket has enormous spending powerranging from human resources and en-gineering services, road maintenance,building alternatives, and advanced tech-nologies. The event will connect Sas-katchewan exporters with thousands ofqualified decision makers who authorizeand influence public works spending.Contact: Holly Kelleher, Trade Specialist,Technology, Services & ResourcesTelephone: 306 933 6531hkelleher@sasktrade.sk.cato promote the event to international con-tacts and bring buyers to Saskatchewan.Contact: Jennifer Evancio, SeniorDirector, Trade Development, Agri-ValueTelephone: 306 787 7945jevancio@sasktrade.sk.caIncoming BuyersConference - AsiaDate: June 27 - 28, 2013Locations: Saskatoon, SaskatchewanSTEP members interested to meet withbuyers from Asia are encouraged to at-tend this event where buyers from acrossAsia have been invited to Saskatchewanto participate. The conference will con-sist of a seminar about the local industry,a networking event, business to businessmatching session, and tours to Saskatch-ewan suppliers.Contact: Yi Zeng, Director, TradeDevelopment - AsiaTelephone: 306 787 2194yzeng@sasktrade.sk.caJULYTrade Mission - Institute ofFoodTechnologists (IFT)Food ExpoDate: July 13 - 16, 2013Location: Chicago, IllinoisSTEP is recruiting companies to exhibitat IFT where the largest delegation ofproduct development and R & D decisionmakers in the food manufacturing sectorwill gather. Members looking to increasesales through food manufacturers anddistributors promote new product offer-ings as well as gather market intelligenceon upcoming food ingredient needs andtrends are invited to attend.Contact: Jennifer Evancio, SeniorDirector, Trade Development, Agri-ValueTelephone: 306 787 7945jevencio@sasktrade.sk.caSeminar - Russia, Belarus,and Kazakhstan CustomsUnion: New Opportunitiesfor Saskatchewan ExportersLocation: Regina, SaskatchewanDate: July, 2013 (TBC)The Customs Union of Russia, Belarusand Kazakhstan will be fully implement-
  17. 17. 18  GLOBALVENTURES • SPRING ISSUE 2013Success Grows In The ForestNorSask Forest Products is a major player in theSaskatchewan forestry industryBY BARB FLYNNNorSask Forest Products operates inMeadow Lake and is owned by theMeadow Lake Tribal Council (MLTC). It isone of the largest First Nations-ownedsawmills in Canada. The company pro-duces high-quality SPF (spruce, pine, fir)stud lumber sold mainly in the UnitedStates and Canada. The profits supporteconomic development, social programs,employment and infrastructure in thenine First Nations communities repre-sented in the MLTC.Through its forest management arm,Mistik Management Inc., the companysustainably manages 1.8 million hect-ares of boreal forest and is committed tostewardship of the environment. Mistikis the licensee in a perpetual forest man-agement agreement with the provinceand is certified to the standard of theForest Stewardship Council.Between 1990 and 1993, millions wereinvested in modernizing the mill andin 1992 the community response to in-creased production resulted in a newapproach to forest management. Follow-ing Elders’ meetings, co-managementboards were organized to combine tra-ditional knowledge with modern scienceand technology in managing the forestresource.Co-management is a process in whichthe people who live on the land and useits resources for their livelihood, sharein decision making. Mistik works close-ly with nine co-management advisoryboards that provide ongoing input intooperational plans. Co-management hasbeen integral to NorSask’s success. An-other aspect of the company’s successis its size. Because they are a smallercompany, General Manager Dave Neufeldnotes that NorSask is “able to deal withcustomers directly to meet their specificneeds.” NorSask has built its businessaround excellent customer service andfor providing consistent, high qualityproducts. The company values its repu-tation and works hard to never compro-mise its core values.Being market savvy and responsive tothe needs of its customers has enabledNorSask to make significant upgrades inits production capacity. In August of thisyear, the company announced a capitalimprovement project in its planer milloperations totaling $3.6 million. Thisinvestment represents the first majorphase of a multi-year capital investmentprogram intended to enhance productiv-ity and cost performance at the company.New equipment includes a Lineal LumberGrade Optimizer (utilizing both camerasand lasers) to automatically determinethe quality and grade of the wood, a highspeed trimmer, a new sorter line and anew high speed lumber stacker. DaveNeufeld anticipates that this investmentwill speed up production in the mill, re-
  18. 18. SPRING ISSUE 2013 • GLOBALVENTURES  19duce trim loss and result in more consis-tent and accurate lumber quality (grade)determination. Installation is set to be-gin in early- to mid-November and thecompany expects to be fully operationalagain by mid-December.NorSask currently has 86 full timeemployees and operates one single dayshift, 5 days per week. The Aboriginalworkforce has increased to approximate-ly 57% of total employees in 2012 from22% of total employees in 2010. On anannualized basis, the company produces75 million board feet of finished prod-uct. Depending on market conditions,NorSask plans to start running a sec-ond shift next spring which will doublethe production capacity. Over the past 6months, there have been slow and steadyimprovements in the marketplace whichanalysts think will hold steady. More thantwo thirds of the product produced atNorSask is sold into the United States,with the balance remaining in Canada.NorSask has met with interested Asiancustomers but it is not currently econom-ically advantageous for the company toship product in competition with compa-nies in or near port centres.NorSask has found the services of STEPuseful in navigating the often challengingexport marketplace. The company hastaken advantage of the Market AccessProgram to support its domestic andinternational marketing efforts and hasused STEP’s extensive network to makecontact with potential new customers.The company has also attended tradeshows and conferences put on by STEP.With its unique heritage, NorSask hasconsistently achieved success despiteeconomic downturns and has providedsteady employment and positive eco-nomic spinoffs for the community. Thecompany is well positioned to continueas a sustainable long term operation.
  19. 19. 20  GLOBALVENTURES • SPRING ISSUE 2013Hiring Temporary Foreign Workers?Considerations for Saskatchewan EmployersBY BRETT J. CAVANAUGHTemporary foreign workers (“TFWs”)have been making headlines lately,with RBC’s outsourcing debacle and thefederal government’s review of the pro-gram for abuse. Bank of Canada gov-ernor Mark Carney even weighed in onthe issue, stating TFWs should not takejobs away from Canadians or drive downwages. Nevertheless, Saskatchewan com-panies need workers. A recent govern-ment news release forecasts the Provinceneeding 75,000-90,000 new workersin the next five years. Foreign workersmay not be ideal, but they are a neces-sary component in addressing this labourshortage. Here are some considerationsfor Saskatchewan employers looking tohire temporary foreign workers.Marketing Fallout – If you run a well-known Saskatchewan entity, now mightnot be the best time to hire TFWs.Processing Times – Not to worry, by thetime your company recruits TFWs the newswill be passé. Prior to hiring, employersmust first obtain a positive Labour MarketOpinion (“LMO”) from Service Canada con-firming the job cannot be filled by a Cana-dian. First time employers can currentlyexpect this process to take 14-16 weeks.Speeding up the Process – Repeat em-ployers who are compliant with LMO con-ditions, immigration and employmentlaws can expect to be deemed low riskand enjoy expedited processes, thoughthe Accelerated LMOs that were a vehiclefor achieving this will now be scrapped.Those who push the boundaries of theTFW program will see lengthier process-ing times. Saskatchewan may follow Al-berta’s lead in establishing an agreementwith the federal government to makecertain occupations LMO exempt, butthe agreement will likely remain on thebackburner until the federal review ofthe TFW system is complete.Bona Fide Job Search Required – Partof the process is advertising the job andconducting recruitment activities to findCanadian employees. TFWs may well benecessary, but employers need to be will-ing to run a bona fide job search.Saskatchewan not a System Abus-er – Though Saskatchewan has nearlydoubled its TFWs in the last five years,federal statistics show its share of TFWsin Canada is less than its populationwarrants. Saskatchewan’s 9,349 TFWsin 2012 pale in comparison to Alberta’s68,319. Given the economic similaritiesbetween the provinces, TFWs are simplya tool for keeping Saskatchewan compet-itive with a neighbour that often drawsfrom the same labour pool.Foreign Workers need not be Tem-porary – Some workers are eligible fornomination by the Province in an applica-tion for permanent residency. The experi-ence gained through employment in Sas-katchewan can similarly qualify them forBusinessAdvisor
  20. 20. SPRING ISSUE 2013 • GLOBALVENTURES  21permanent residency in another stream.Permanent recruitment does not suitevery business situation, but it certainlydoes not carry the stigma of temporaryworkers. The system helps create newSaskatchewanians and long-term taxpay-ers, often with families that add to ourcultural mosaic and root the employeesto the Province and their employers.Prevailing Wage Rates – Job offersmust be consistent with the prevailingwage rate for the occupation in the geo-graphical area. Until the recent federalbudget implementation bill, a positiveLMO was typically issued if wages werewithin 85% of the prevailing medianwage. Now it appears that employerswill have to pay the prevailing wage ratewithout reduction, meaning that TFWsshould not be lowering wages.Layoffs and Terminations – Hopefullyemployers hiring TFWs do not experi-ence work shortages, but laying off TFWsis not prohibited. The workers are alsosubject to the same probationary periodand termination notice requirements asother employeesFour-Year Rule – TFWs can now workin Canada for a maximum cumulative du-ration of four years unless they becomepermanent residents, leave Canada forfour years or are of significant benefit toCanadians.Recruitment Fees – Saskatchewan lawcurrently prohibits compensation thatamounts to recruitment fees, thoughthe maximum fine is a laughable $25.Proposed legislative changes would rec-ognize fees as a necessary part of therecruitment process, allow for certaincategories of recruiters and provide over-sight. What the changes would not dois allow employees to bear the burdenof recruitment fees. Employers shouldmake it clear to agents that collectingrecruitment fees from employees is unac-ceptable, whether it occurs in Canada orelsewhere.Be Careful of Human Resource (HR)Professionals Providing Advice – Onlylawyers and licensed representatives canlegally provide immigration advice orrepresentation for consideration. Whereemployers run afoul of this law is by hav-ing human resource employees provideadvice. Because they are paid, HR profes-sionals indirectly receive consideration.HR professionals can provide servicesfalling short of advice and representa-tion, such as identifying forms or provid-ing translation.Constant Change – Immigration lawis a constantly shifting landscape. Thegoverning legislation has been changedeight times in three years and changeswere announced between the time thisarticle was submitted for print and publi-cation. Employers should never assumerules applying to previous TFWs are stillvalid. Good counsel is strongly advised.Brent Cavanaugh is a corporate, com-mercial and immigration lawyer withMcKercher LLP.Resourceful.McKercher LLP has a specialized and resourceful team of lawyers and support staff dedicated to providing advice to local andinternational clients from a wide variety of industries. Our experience spans matters such as specialized mining & corporateagreements, immigration, large scale acquisitions & dispositions, financing, construction & regulatory issues, First Nations &government relations, and litigation.SASKATOON:374 Third Avenue SouthSaskatoon, SK S7K 1M5Tel: (306) 653-2000REGINA:500 - 2220 12th AvenueRegina, SK S4P 0M8Tel: (306) 565-6500BARRISTERS & SOLICITORSwww.mckercher.ca
  21. 21. 22  GLOBALVENTURES • SPRING ISSUE 2013YOUR COMPANY HASA GLOBAL CHAMPIONAccess expertise, contacts and support from STEP to help grow yourbusiness, diversify your customer base, and connect with the world.Saskatchewan Exports Information:1.888.XPORTSK (976.7875)CONNECTING SASKATCHEWANBUSINESS WITH THE WORLDwww.sasktrade.sk.ca
  22. 22. SPRING ISSUE 2013 • GLOBALVENTURES  23@camecocommunityMaking a differencein our community
  23. 23. 24  GLOBALVENTURES • SPRING ISSUE 2013BY NADINE OLSONApassion for cooking is what broughtthe Regina owner of Celiac ChoiceFoods Inc. Ashmita Makwana into busi-ness and dedication to quality is whatkeeps her going. In October 2008, Cur-ry Pot Foods Inc. began processing andproducing somosas, chutneys and currysauces out of its Regina facility.Curry Pot Foods developed outstand-ing products that were locally made, con-venient, nutritious and tasty. All of theirproducts were pre-cooked and easy toprepare to meet the growing needs of thetime-pressed shopper.In 2009-10 Curry Pot Foods workedwith the Saskatchewan Food Centre todevelop their gluten free somosa, the firstof a kind in North America. In 2011, thegluten free samosa was introduced intothe marketplace finding great success inSaskatchewan, Manitoba and Alberta.Gluten is a protein found in many grainproducts such as wheat, rye and barley.People who suffer from Celiac Disease, aCooking up successCeliac Choice Foods serves up a winnerwith its focus on gluten free productsdigestive disease that damages the smallintestine and interferes with absorptionon nutrients from food, cannot toleratethe gluten protein. Gluten free productsoffer a safe alternative.With the success of their first glutenfree product in 2012, Curry Pot FoodsInc. decided to develop more gluten freeproducts. A new company was formedcalled Celiac Choice Foods (CCF) Inc.that would focus on providing new glu-ten free products. In March of 2012 thetransition took place and the plant wasconverted into a gluten free processingplant. New equipment was purchased,new processes were introduced and glu-ten free testing of all ingredients wasimplemented.“The process was long and arduous asworking with non-wheat flour is not aneasy task,” says Ashmita. “We are com-mitted to investing time and money toensure Celiac Choice Foods Inc. productsare not just safe, but also delicious andmade with natural ingredients that arehigh quality.”Gluten free means that all of theirproducts and raw materials undergoregular testing including tests for glutencontaminants. Manufacturing is done ac-cording to Good Manufacturing Practicesguidelines, which are regulated by theprovincial and federal governments.CCF has been working closely with lo-cal celiac chapters to hear what their con-cerns needs and requirements are. Theyhave built a strong relationship with theSaskatchewan, Manitoba and Alberta ce-liac chapters.“It is important to hear what thesepeople say,” says Ashmita. They are ourcustomers and it is extremely important
  24. 24. SPRING ISSUE 2013 • GLOBALVENTURES  25to always keep what the client wants inmind and to remain customer focussed.”CCF used STEP programs to expandtheir business opportunities into On-tario. STEP invited Saskatchewan compa-nies to participate at the CHFA Expo East.The trade show led to exposure to majorvendors, brokers and distributors. Thecompany continues to work closely withSTEP in developing its market strategyand business plan.All CCF products are labelled “Sas-katchewan Made”. They purchase asmuch local product as possible withthe exception of some imported spe-cialty spices. CCF caters to the consum-ers who are looking for convenient glutenfree healthy, high quality comfort foodssuch as sauerkraut perogies, potato andcheddar perogies, vegan chicken flavourcalzones, vegan beef flavour calzones,mixed bean calzones, and apple, blueber-ry and strawberry turnovers. What makestheir product so tasty and not gritty, likea lot of gluten free products, is the chick-pea flour they use. It provides a uniqueflavour and texture.The gluten free diet is not just a fad buta lifestyle choice. More and more peopleare recognizing the benefits of such a life-style choice. More retailers are starting torealize the needs of those who chose agluten free diet but the options to pur-chase are still limited.This year the company is looking to ex-pand its customer base and product line.Saskatchewan residents don’t have totravel far to find top of the line productsbecause they can be found right here athome.
  25. 25. 26  GLOBALVENTURES • SPRING ISSUE 2013More buying powerfor your business.“I bought the truck, tools and materials I neededto start my first project, to start my own business!”~ Jason Harke, owner of Harke’s Electrical in Esterhazy,used a loan from a Small Business Loans Association (SBLA)to start his new business—just the jolt he needed.Local SBLAs offer loans of up to $20,000 to Saskatchewan entrepreneurslooking to start or expand a business. It can really help spark your success.To learn more visit www.economy.gov.sk.ca/SBLA or e-mail SBLA@gov.sk.ca
  26. 26. SPRING ISSUE 2013 • GLOBALVENTURES  27BY NADINE OLSONVendAsta TechnologiesOffering Reputation ManagementSolutions to BusinessesIn today’s global marketplace compa-nies both large and small are lookingfor new and diverse ways to reach to-day’s consumers. The company brandand reputation has a direct impact onits bottom line. Twenty years ago ad-vertising was done through the yellowpages of the telephone book, throughnewspapers and radio advertisements. Aconsumer could reach for the telephonebook to find outlets that would sell themerchandise they wished to purchase.That is all changed and today the major-ity of people use digital information viathe Internet to shop online and to re-search products and businesses. Informa-tion can, and is, accessed almost immedi-ately and at your fingertips.VendAsta Technologies is a leader indigital marketing and brand manage-ment solutions for small to mid-sizedlocal businesses and best of all its opera-tions are based in Saskatoon. VendAstahas been able to build a world-classsoftware company with a culture on thesame level of Facebook, Google, and Ap-ple. They have built a platform for mediaand advertising companies to help localbusinesses prosper in a rapidly changingdigital world.“We have built a white label reputationplatform that allows businesses to moni-Digital reputationmanagement
  27. 27. 28  GLOBALVENTURES • SPRING ISSUE 2013tor, manage and build their brand,” saidBrendan King, CEO of VendAsta. “Withthese tools, our partners – whether largenewspapers and yellow page companies,or small traditional and digital agencies –can be up and running in days and on thestreet selling products, backed by a fullsuite of prescriptive sales and marketingmaterials.”Every day customers are talking aboutbusinesses online. The majority of con-sumers read online reviews before mak-ing a purchase decision. Managing yourbusiness reputation is nothing new; ev-ery business has been doing it for as longas businesses have existed. What is newin today’s market is how the Internet andsocial applications have changed the wayreputations are seen and made. A strongonline reputation helps to drive foot traf-fic into a store or business and can makethe difference between success and fail-ure.Two of the services offered by VendAs-ta are Reputation Intelligence and BrandAnalytics, which shows businesses whatpeople are saying about their companyon the web and their visibility level in so-cial media sites such as online directoriesand social networks. The software forReputation Intelligence monitors onlinelistings, ratings, reviews, and mentions ofa business on the web. A report providesinformation to business owners so thatthey can improve their online visibility,respond to consumer comments and seehow they stack up against their competi-tion in local searches.Brand Analytics is a solution that pro-vides multi-location Reputation Manage-ment reporting for brands and franchises.The software gathers information at thelocal level. Companies with multiple loca-tions can get an accurate picture of theircustomers’ online conversations and vis-ibility data, no matter their size – fromfive stores to 500 plus.Another service being offered by Ven-dAsta is Concierge, a Reputation Manage-ment and Social Media tool that providespublishers and media companies a scal-able solution for offering “Do It For Me”services to their local business clients.The software creates tasks based on rel-evant data from small to medium sizedbusiness accounts.VendAsta offers Presence Builder andSocial Marketing as two more tools intheir platform to benefit clients. Pres-ence Builder unifies local businesses’ on-line presence by providing a streamlinedway to create mobile sites, customizablelanding pages, and Facebook apps. Allcontent is stored within one centralizedplace, so business owners can updateone set of data and have it automaticallyupdate across all of their online plat-forms. Social Marketing is a platform thathelps local businesses build their onlinefan bases, conduct customer service, andgenerate leads with social media.On March 13 VendAsta Technologiesannounced $8.25 million in funding fromVanedge Capital and BDC Venture Capi-tal. The new funding will help to acceler-ate their platform development to meet
  28. 28. SPRING ISSUE 2013 • GLOBALVENTURES  29partner demand for new features andtools, and to provide additional support.Vanedge Capital is a Vancouver BC-based venture capital fund focused on in-vestments in interactive entertainment,digital media and infrastructure software.BDC Venture Capital works with entre-preneurs and venture capital investors inthe private sector to build outstandingCanadian companies. They are involvedat every stage of the development cycle,from seed through expansion to exit, andtheir goal is to deliver excellent return oninvestment.“The small-to-medium business mar-ket (SMB) has been, to a large degree,untapped. We see VendAsta growing tobe a very significant company. This in-vestment is strongly aligned with our ef-forts to ensure a healthy and early stageecosystem in Canada and to help buildthe globally competitive Canadian com-panies we are so passionate about,” saysRobert Simon, Senior Managing Partnerof the BDC Venture Capital IT Fund.VendAsta has already achieved a greatdeal of success in a very short time. Cur-rently, over 10,000 digital sales represen-tatives across more than 250 media or-ganizations provide VendAsta-poweredsolutions to local businesses. Approxi-mately 100,000 local businesses use thesoftware including hotels, restaurants,plumbers, dentists, doctors, auto deal-ers, and many others.By the end of this year, they will havedoubled their workforce for the secondtime in two years, from 25 to 50 to 100people. They have quadrupled annualrevenues in 2012 over 2011, and are al-ready on track to quadruple revenuesagain in 2013. According to VendAsta,their plan is to keep the company head-quartered in Saskatoon.“The intention has always been tokeep the company headquartered here inSaskatoon. We are proud of our city andwe look forward to helping it grow, bothby creating new jobs and by building Sas-katchewan’s reputation as a world leaderin software development,” says King.In today’s market of fierce competitionbetween companies many businesses arelooking for guidance on ways to accessand expand their customer base to reacha more global audience. It is becomingmore and more important for companiesto stay current and competitive and toutilize the resources available to them.VendAsta can help provide the toolsfor businesses to monitor, manage andbuild their online reputations, a strongerreputation means stronger sales and in-creased revenue.
  29. 29. 30  GLOBALVENTURES • SPRING ISSUE 2013Alison AndersonSuccessionMatching.com uses proprietary matching algo-rithms that match account users based upon the skills, capa-bilities, needs and goals of the business. In its simplest descrip-tion it performs compatibility matching, like an online datingservice, making it easier for a buyer to determine the type ofbusiness they want to buy and to eliminate options that don’tfit that criteria.“We saw an opportunity to discreetly match businesses look-ing to exit with a new owner based upon a measure of com-patibility. After all, getting along is an advantage, as well as be-ing able to show them the ropes and answer questions suchas: ‘Who do you place order with?’ or ‘How do you keep yourbooks?’ A compatibility match allows more room for corporateknowledge transfer,” said Anderson.Signing up for the service is simple. Business and buyers com-plete a profile. Sales and support staff are available to assist any-Are you planning a major move in the next couple of years?Do you have plans to retire but don’t know what you aregoing to do with your business? Are you interested in purchas-ing a business for investment purposes? SuccessionMatching.com is a website built to help answer those questions; for busi-ness owners seeking qualified buyers; and for buyers searchingfor successful businesses.Alison Anderson, SuccessionMatching.com CEO, is a youngentrepreneur from Moose Jaw, Saskatchewan who recognizeda need, saw an opportunity, developed a solution and created aburgeoning business from it.“When we looked around at what was available for business-es interested in selling, we noted that charging a commissionon the backend was a major drawback to using online postingboards,” said Anderson.“I felt as though they were taking advantage of the small cli-ents, not to mention that there’s no privacy when a business islisted on an online posting board. I always fall back on the ex-ample of our first client, a plumbing business in a smaller town.They were faced with a dilemma when they decided to sell thebusiness. When you put a big ‘for sale’ sign up in the window,all your suppliers get really nervous and start asking for cash ondelivery. Understandably, homeowners tend to shy from buyinga water heater from someone who won’t be there in five years.”Selling a business can be a daunting task and exiting can be alengthy process, detailed planning is required and certainly theowner does not want to risk a lifetime of work. There are alsoprivacy issues that must be considered. When a business ownersells their company they sell their client list, which must be keptconfidential. If sellers don’t find the privacy that they need, theyrun the risk of losing customers, which is a problem for both theold owner and the new.As a result of the observations made by Anderson she de-veloped SuccessionMatching.com to help owners find buyersfor their companies, sell farms with no successors, and helpentrepreneurs ready to retire feel confident that the businessthey spent a lifetime developing continues to run with compe-tent new ownership. Through a privacy-protected and account-based system SussessionMatching.com offers a private place forpre-transaction discussions.A young entrepreneurhas developed a newmethod of matching business owners who wantto sell with those who want to buyBY NADINE OLSONSuccessionMATCHING
  30. 30. SPRING ISSUE 2013 • GLOBALVENTURES  31one with set up issues or questions about their profile. Basedon a five star rating, the matching algorithm software suggestsindividuals that have similar skill sets and goals for a businesstransition. Businesses and buyers may then contact their matchor anyone that has information on their profile by upgrading toa premium membership. Sellers pay a one-time listing fee to lista business, and buyers pay a one-time membership fee.“We based our business premium package based upon whatit would cost to list a business in a newspaper classified ad forone month,” says Anderson. “This business relies on strongrelationships with key partners who have large networks ofclients who either want to sell their business or buy one, suchas accounting firms, investment counsellors, and business as-sociations,” says Anderson.As a result she focussed on expanding key partnerships withorganizations such as buying groups, business association andpost secondary institutions. Community Futures organizationsin Saskatchewan including South Central Community Futuresand Sunrise Community Futures in Weyburn and some Enter-prise Regions in Saskatchewan have sponsored business mem-berships in their region.On April 10, 2012 Successionmathcing.com and Canada’slargest chartered bank entered into a partnership. The RoyalBank agreed to profile their services to bank clients lookingto exit their business or those interested in buying a business.The need for business succession planning tools and advice ishigh and this is a major accomplishment for a young entrepre-neur beginning a new venture.Succession Matching has already been the recipient of sev-eral awards and accolades since its inception. They were oneof the top ten finalists in the Progress2Capital Competition,nominated for the Saskatchewan Chamber ABEX Awards un-der the Young Entrepreneur of the Year, a finalist for the MooseJaw Chamber MJBEX Young Entrepreneur Award, and Ander-son was identified in the Moose Jaw 40 under 40.Succession planning can be instrumental in a business’s fu-ture success. Every business should have an exit strategy inplace, either through family transition, employee buy-out orthird party sale. A marketplace, or in today’s world of technol-ogy a website, dedicated to connecting business owners whowant to sell and/or buy a business just makes sense.The tools that Succession Matching can provide can help anowner overcome the challenges of business exit planning andsuccession while at the same time offer guidance and informa-tion to those wanting to purchase an existing company. Thiskind of planning for a business owner is simply preparing to-day for the future.www.myfarmshow.comCanada’s Largest Trade Show- awarded by Trade Show News Network800 exhibitorsPremier event where companies showcasenew products and innovations for canola,wheat, forage and pulse crop productionT h e O N LY p L a c e Y O u c a N s e e i T a L L!June 19 - 21, 2013See it...Evraz Place, Regina, SK, CanadaCanada’s Farm Progress Show
  31. 31. 32  GLOBALVENTURES • SPRING ISSUE 2013STEP members who have noteworthy news are invited to share thatinformation with Global Ventures for our BIZNotes section. For furtherinformation or to submit content, please contact Heather Swan, Manager -Corporate Services at (306) 787-7942 or hswan@sasktrade.sk.ca.STEP NotesSTEP Trade Mission inChinaSTEP led a trade mission to Jiangsu, China from April 9-11,2013. Six STEP members from the agricultural machinery sec-tor attended the 2013 China Jiangsu Agricultural Machinery Fairand conducted field demonstrations as a means of sharing theirglobal leading seeding/minimum tillage technology to an audi-ence of national state farm leaders in China.STEP’s attendance at this event was the direct result of the op-portunities presented through the Memorandum of Cooperation(MOC) with the China Council for the Promotion of InternationalTrade (CCPIT) Jiangsu that STEP signed in 2012.“Saskatchewan and Jiangsu are complimentary to one anoth-er with respect to technological innovation and manufacturingprowess in the area of agriculture machinery and equipment.China’s new leadership, which was introduced in November2012, has defined agricultural mechanization and innovation asa core deliverable over the next decade. This makes for a verystrong synergy and boundless opportunities for our members,”said Lionel LaBelle, President and CEO of STEP.STEP members will also benefit in terms of using proven tech-nology to counteract current labour shortages, improve cropyield and enhance utilization of inputs including water/chemi-cals/fertilizer, as well as grain and storage distribution.Saskatchewan Exports atRecord LevelsSaskatchewan exporters sold more than $32.6 billion worth ofproducts in 2012, a 10.3 percent increase from the previous year,making the province Canada’s largest exporter on a per capitabasis. The record export sales have moved Saskatchewan pastBritish Columbia into fourth place among the provinces in termsof exports. This is quite a remarkable position to be in consider-ing Saskatchewan has a relatively small population and no portaccess.While growth in traditional markets remained strong, exportsto emerging markets in China, Indonesia, Mexico, Brazil and Ban-gladesh have been particularly dynamic over the last decade. Oiland minerals, fertilizers, and oil seed and other products werethe top commodities exported between 2003 and 2012.“The strong results coming out of Saskatchewan speak to theproven success of provincial exporters and their continued abil-ity to provide the world with products that are in demand,” saysSTEP President and CEO Lionel LaBelle.Information about STEP and international trade
  32. 32. SPRING ISSUE 2013 • GLOBALVENTURES  33Saskatoon biosciences company specializes indeveloping and producing dairy milk productsfor human consumptionBY MICHELLE JONESWhat is colostrum?The Saskatoon Colostrum CompanyLtd. (SCCL) has been providing 100per cent natural bovine colostrum prod-ucts to customers worldwide for nearlytwo decades. Their products are backedby years of research in veterinary immu-nology performed by local veterinariansand scientists from the Western Collegeof Veterinary Medicine in Saskatoon.SCCL is a privately-owned biosciencescompany that specializes in developingmal discharges immediately after birth.“Basically, it is similar to milk, exceptloaded with additional fats, antibodies,as well as growth and metabolic factors.It is the very first meal that a mammalwill eat,” said Marketing and RegulatoryAssistant, Nick Meiring.SCCL suggests using their colostrumreplacers because they are required tofollow very stringent controls in order tomaintain a veterinary biologics license.and producing products from Canadiandairy cows that have been approved toproduce milk for human consumption.All products are manufactured at theirfacility in Saskatoon, Saskatchewan, andare beneficial supplements to humans,livestock, and even domestic pets. Colos-trum is the lacteal secretion that a mam-
  33. 33. 34  GLOBALVENTURES • SPRING ISSUE 2013This means that they test their productin the lab and on calves to ensure thatwhat is on the label is in the bag. The co-lostrum is tested for safety and efficacyto guarantee a product that meets thehighest quality control specifications forglobal distribution.SCCL’s products are regulated by quali-ty control agencies including CFIA, USDA,SAGARPA, NASC, and others. They areGood Manufacturing Practice (GMP) cer-tified, which is a production and testingpractice that ensures a quality product.All SCCL’s products are manufactured attheir facility in Saskatoon.Colostrum is vital for the health ofmammals. For example, if calves do notreceive a sufficient quantity of high-qual-ity colostrums that is high in immuno-globulins (antibodies), specifically immu-noglobulin G, within the first few hoursof life, the calf runs the risk of not havinga fully developed immune system.When this happens, it is called “failureof passive transfer,” and it means that thecalves are susceptible to illness and tendto have a higher mortality rate. Often,the colostrum that comes from the cowis not of a high enough quality or quanti-ty. This is often the case with cows givingbirth to their first calf. Using a colostrumreplacer is considered a best practice be-cause it allows ranchers and farmers theability to ensure that their calves receivesufficient high-quality colostrum with nochance of disease being transferred fromthe cow to the calf.Colostrum is a beneficial daily healthsupplement for pets, too. For cats anddogs of any age, colostrum helps to sup-port their immune system, and also pro-motes oral cavity health and gastrointes-tinal function.SCCL’s products help calves, lambs, andkids by giving them sufficient amounts ofantibodies and colostral fats to preventfailure of passive transfer. This allows theanimal to grow up as strong and healthy
  34. 34. SPRING ISSUE 2013 • GLOBALVENTURES  35as possible. Colostrum has no knowndrug interactions or toxicity levels, andcan be consumed by most mammalswithout side effects. However, colostrumis not recommended for those who arelactose (milk sugar) intolerant, or have anallergy to milk proteins.“All farmers know that the healthiestanimals produce the highest volumes andthe highest quality. But, our concern is toensure that the animal gets the healthi-est start possible, and these products aredesigned to help with that,” said Meiring.For humans, taking colostrum as a dai-ly supplement is highly beneficial. Colos-trum contains factors known as growthfactors. One of the factors, IGF-1, helpsto promote healthy cell replacement andtissue growth, while another factor, EGF,promotes normal function of the gas-trointestinal tract. Academic research isshowing that colostrum is also good withperformance people (and animals) tohelp them recover after intense periodsof exercise.“If you are a performance athlete, likea triathlete or cross country skier, thenyou should take a serious look at includ-ing colostrum in your supplement re-gime. Colostrum helps the body recoverafter periods of strenuous exercise andalso helps build lean muscle mass,” stat-ed Meiring.SCCL offers products in a number ofcountries including Canada, the UnitedStates, Mexico, Chile, Uruguay, Japan,and Colombia. Their exporting capabilityis continuing to increase, and are opento developing relationships with partiesinterested in importing their products.They manufacture colostrum productsfor calves, lambs, goat kids, pets, andpeople.
  35. 35. 36  GLOBALVENTURES • SPRING ISSUE 2013over 75 incoming buyers from 18 coun-tries who came to the event to do busi-ness with STEP members.“This was an amazing opportunity towork with and then meet internationalguests who attended the event and werehere to meet with our members. Watch-ing over 500 businesses to business meet-ings take place that day was so rewardingand furthered my appreciation of the val-ue that STEP provides to our members,”Reka said. “At STEP, we often hear that ourmembers produce what the world needsand to see that happen that day and to bea part of it was so rewarding” she added.Reka has also had the opportunity toassist in the Market Intelligence unitwhich is one of the core deliverables ofthe organization and is a highly soughtafter service for members. Under thecareful direction of her Market Intelli-gence colleagues, Reka has been able toexpand her knowledge base and overallcontribution level to the organization.Working in this area has given her bet-ter insight into international markets andthe need for STEP to provide this infor-mation to members.“This is our way to better equip STEPmembers to make the correct and mostapplicable marketing decisions for theirorganizations” Reka noted. She is pleasedto provide companies with customized in-formation after collecting and compilingthe data. “Our membership is so diverseand to be part of their marketing effortsand plans is an awesome experience.”The ability to take advantage of newopportunities is something Reka re-ally appreciates about her position withSTEP. “I am always encouraged to takeon new tasks as they arise and the STEPManagement team is quick to look fornew opportunities to keep me engaged.It makes me feel like I am contributing toboth the organization’s success and thatof our members as well. There is a lotto learn in this organization and my roleoffers exposure to many areas of STEP.For someone that likes to be challenged,it is a good fit.” Reka obtained her Inter-national Trade Certificate through FITTthis year and is in the process obtainingher CITP designation.Another opportunity for professionalgrowth occurred last year when Rekaassisted with interpretation for an in-coming delegation from Hungary thatwas in the province to conduct businesswith STEP member producers. Being flu-ent in Hungarian, Reka travelled withthe group and assisted them with theirinterpretation requirements in the busi-ness meetings. The opportunity to meetand travel with the delegation gave Rekaa new perspective on international tradeand a new insight in what STEP mem-bers need to succeed in export markets.Reka graduated from the Universityof Regina in May 2012 with a BAdminDegree with a focus on marketing. “Iwas grateful then for the opportunity towork for STEP and now that I have beenhere for a year, I see how many doorsthis has opened for me. I also know Imade the right decision when choosinga work place.BY BARB FLYNNOne of the first people you meetwhen walking into the STEP officein Regina is Reka Nagy. As the Adminis-trative Coordinator, Trade Development,Reka has an important role to fill as sheprovides the first impression for the STEPexperience.With her welcoming personality and en-thusiasm for her new career opportunity,she meets the demands of her job withcool professionalism. Reka is the eyes andears of the organization and, in additionto the daily administrative tasks that keepSTEPrunningsmoothly,sheisalsoinvolvedin planning trade missions, internationalvisits and assisting with major events.Reka is a relatively new employee hav-ing joined the organization in May 2012.She very quickly had to learn aboutSTEP’s wide variety of services and pro-grams, as well the needs of members.While learning this process, and shortlyafter her arrival at STEP, Reka was askedto join a staff committee in the planningof the 2012 Trade Conference. Reka wel-comed the opportunity to assist and wasquickly engaged in all aspects of the de-velopment of the trade conference pro-gram and the many details that surroundhosting an event of this size.Once the planning and development ofthe conference program was complete,Reka then went on to manage the reg-istration process of the conference andwelcomed the opportunity to get betteracquainted with the STEP members and in-ternational guests who were in attendance.New to the Trade Conference program,STEP introduced an Incoming Buyers Pro-gram in 2012 and successfully attractedStaff Profile:Reka Nagy:Administrative Coordinator -Trade Development36  GLOBALVENTURES • SPRING ISSUE 2013
  36. 36. SPRING ISSUE 2013 • GLOBALVENTURES  37A Focused Approachto Economic GrowthIn a tough global economic climate, Saskatchewan’s economicengine continues to run on all cylinders.But it’s important to set an agenda to manage this growth.That’s why, in May 2012, the Ministry of the Economywas created.“This approach brings a sharper, more integrated focus to keepthe province’s economy competitive and address the challengesof growth,” says Minister of the Economy Bill Boyd.Several economic drivers have been brought under theministry including:• Labour market development and immigration• Energy and resources management• Economic development• First Nations, Métis and northern economic developmentThe new structure will help achieve the objectives laid out in theprovincial government’s Plan for Growth released in October 2012.The ministry is responsible for helping to meet Saskatchewan’slabour needs—a major priority in the Plan for Growth.The plansets a target of 60,000 more people working by 2020.The ministry will work with partners to target training andeducation to meet labour needs, with an emphasis on increasingAboriginal employment.The ministry will also assist employersto bring in needed skills from other parts of Canada and aroundthe world.Keeping Saskatchewan competitive is another growth planpriority.The ministry will recommend policies to ensure wecontinue to be an economic leader at a time when other economiesare struggling.To ensure a more integrated approach, the provincial governmenthas given two ministers responsibility for a broad economicportfolio. As well as serving as Minister of the Economy, Boydis responsible for the Global Transportation Hub, InnovationSaskatchewan and SaskPower.Tim McMillan serves as Minister responsible for Energyand Resources, as well as Tourism Saskatchewan and theSaskatchewan Trade & Export Partnership.“We are working to achieve the vision of the Plan for Growth—creating the kind of economic environment that makesSaskatchewan one of the best places to live, work anddo business,” says Boyd.For more information on the ministry and its management team,visit www.economy.gov.sk.ca/overview.5884 Econ Global Ventures 186x246mm.indd 1 13-01-15 10:11 AMSPRING ISSUE 2013 • GLOBALVENTURES  37
  37. 37. 38  GLOBALVENTURES • SPRING ISSUE 2013SERIOUSLYSMART PRINTINGServing Saskatchewanbusinesses with unprecedentedspeed, efficiency and accuracyFor nearly a half century, Western LithoPrinters has been leading the printingindustry in technology and service.We are also strong supporters of ourcommunity through projects.300 Dewdney Avenue | Regina, SK S4N 0E8Bus: 306.525.8796 | Toll Free: 1.877.475.4846Fax: 306.565.2525 | www.westernlitho.ca5,000 BROCHURES80lb Text Glossy PaperFull Colour Both Sides8.5”x11” Folded$75010,000 Flyers60lb Text Glossy PaperFull Colour One Side8.5”x11”$895250 Business Cards100lb Cover Glossy PaperFull Colour3.5”x2”$65

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