Marketing your business with Facebook, LinkedIn, Twitter, and websites

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The benefits of social media to financial advisers and the overall advice process. Building trust with clients, demonstrating thought leadership, and the tools available were all discussed.

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Marketing your business with Facebook, LinkedIn, Twitter, and websites

  1. 1. TODAY WHO? WHAT? WHEN? WHERE? WHY? ……… HOW?
  2. 2. WHAT’S ALL THE FUSS?
  3. 3. WHAT ABOUT AUSTRALIA? 9 Million Australians Use Facebook Every Day = 39% of the total Australian population September 2013 Statistics 1. Facebook – 12,000,000 monthly Australian users 2. YouTube – 11,750,000 Unique Australia Visitors 3. WordPress.com – 5,100,000 4. LinkedIn – 3,400,000 5. Blogspot – 3,200,000 6. Twitter - 2,167,849 Active Australian Users 7. Instagram - 1,469,000 Active Australian Users 8. Pinterest – 510,000 Source: www.socialmedianews.com.au
  4. 4. INTERNET & SOCIAL MEDIA USAGE Frequency of Internet use Frequency of Social Media use Proportion that access the Internet by age and gender Source: Yellow Pages Social Media Report – May 2013
  5. 5. AUSTRALIAN BUSINESS USE Source: Yellow Pages Social Media Report – May 2013
  6. 6. AUSTRALIAN BUSINESS USE Source: Yellow Pages Social Media Report – May 2013
  7. 7. SMEs that have a social media presence Source: Yellow Pages Social Media Report – May 2013
  8. 8. ONLINE & SOCIAL MEDIA IN YOUR BUSINESS I know I need it... I want to have a social media presence... I am unsure which social media tools to use... I am unsure as to how to get started... I need to know how much time it is going to take to set up and maintain.. What is my likely ROI?
  9. 9. WEBSITES Brand exposure Interactive/Regular Updates Customisable (CRM) Searchable Links to other online media Contact/Enquiry forms Multi-Device compatible
  10. 10. WHICH DEVICES? Source: Yellow Pages Social Media Report – May 2013
  11. 11. FACEBOOK Low cost marketing Share information about your business Allow users to be interactive Communicate with present and prospect Instant traffic to your website Raise awareness through “Likes” & “Shares” Targeted (low-cost) advertising
  12. 12. ONE FRIEND LEADS TO……. Average number of friends, followers or contacts by location Source: Yellow Pages Social Media Report – May 2013
  13. 13. WHO CAN YOU REACH?
  14. 14. ADVERTISING ON FACEBOOK The Target Demographics The Ad The Results 42% increase in new likes
  15. 15. TWITTER Low cost marketing Time to market Communicating Generating leads Showing your practice’s personality Researching trends Seeking feedback/testimonials
  16. 16. LINKEDIN Create Connections with Industry Professionals and new staff Build a reputation as a specialist Network with other professionals Join groups, forums & discussions
  17. 17. BLOGS Engagement Search Engine Optimisation Prove Yourself As An Expert/Specialist Content Library Gathering Feedback and Testimonials
  18. 18. BLOGS Source: Yellow Pages Social Media Report – May 2013
  19. 19. VIDEOS Know, Like, Trust Simple, short messages Immediate Call To Action Shareable Searchable
  20. 20. WORKING TOGETHER PLUS all other traditional marketing – i.e. meetings, ads, emails etc
  21. 21. THE OBSTABLES & HOW TO OVERCOME Regular Content Compliance Monitoring Profiles Interaction/Comments Reporting & ROI Scheduling www.ymd.com.au

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