1.
Why the Buyer Dictates
Your Video Marketing Strategy
Created by Rhen Wilson, Freelance Content Marketing Strategist, 2016 Visit www.rhenwilson.com
DECISION
CONSIDERATION
EXPLORATION
AWARENESS
Branding: Share your company values, mission, and promise
Company Introductions: Articulate your offerings; pinpoint the problem
Educational: Educate about common problems; position yourself as an expert
Explainer: Show how your offerings solve problems and get results
Thought Leadership: Demonstrate expertise through your leadership; put faces
to your brand
Case Study: Use the power of storytelling to prove your efficacy and experience
Company Culture: Remember: “people hire people”; demonstrate the values of the
people behind your brand
Testimonial: Create authentic and unscripted validations of your strong services
Process/How-to: Pull back the curtain on your inner processes; pre-emptively clarify any
questions normally addressed in final meetings
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Trigger a need or help a prospect pinpoint an existing problem
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Educate and guide a prospect to the best possible solution
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Strength the prospect’s preference for your company
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Remove last barriers and convert the prospect to customer
rhenwilson.com