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Introdution to iBeacon technology in culture, heritage and museums for Digital Innovation Week Wales

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Here is Rheinallt Jones presentation on the iBeacon technology in museums for the Digital Innovation week.

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Introdution to iBeacon technology in culture, heritage and museums for Digital Innovation Week Wales

  1. 1. Culture and heritage iBeacon exploration - The partnership
  2. 2.  Amgueddfa Cymru - National Museum Wales is the governing body responsible for 7 national museum sites across Wales  We house collections relating to Art, Natural Sciences, History and Archaeology  Partner with other national organisations as well as local museums, archives and libraries Amgueddfa Cymru National Museum Wales
  3. 3.  Partnership between cultural heritage bodies in Wales  Full of photographs, sound archives, videos, stories  Accessible for anyone to contribute material  Important platform for collaboration Casgliad y Werin Cymru People’s Collection Wales
  4. 4. People’s Collection Wales: Technology and Innovation
  5. 5. right place, right time, right content Locly is a content platform for creating and interacting with beacons beacon creators Create engaging in-the-moment experiences easily with content cards. beacon users Find and interact with bite-sized content that's relevant to where you are. Locly uses iBeacon technology Locly
  6. 6. Bluetooth LE: What is it? Bluetooth LE Devices Transmit Small Packets of Data Which wakes up its ‘listener’ to let it know it’s there 2-3’ 3-10M 70MWhich calculates your proximity to the Beacon
  7. 7. Bluetooth LE: What is it? Types of Beacons Estimote Kantakt Do it yourself ‘Coin’ kit
  8. 8. What is it? Digital Six Sense / Mobile in Retail/ Context Awareness Phones and tablets can see what they are close to. It is low energy: your phone won’t lose batter and a beacon battery can last for years. It is cross-platform: all the major phone platforms have Bluetooth LE capabilities
  9. 9. Hold on Hasn’t this been done before? Ah Yes, GPS Take Bluetooth LE as an ‘extension’ of location technology: •It is a lot like GPS however GPS uses a LOT of battery. •GPS doesn’t work very well once you get inside, Bluetooth LE on the other hand does. GPS is a LOCATION technology Bluetooth LE is a PROXIMITY technology. Which means that even if the beacon MOVES you’ll still be able to find it.
  10. 10. Stage 1 Proof of technological concept: Do they actually work? For Stage 1 of the project free to sue digital content from both the NMW and PCW was brought dynamically into the hands of those involved in the testing. The digital content was already curated by the museum who patterned with Locly to use their platform and iBeacon. Show video: http://youtu.be/ii_Na3AewKc
  11. 11. CONTENT CARDS WHITELABEL Standard Video Sound / Audio Event Schedule Quiz Chat Map Widget RSS Web Page Twitter Facebook Poll Feedback Photos iTunes U Content Card Templates
  12. 12. Locly Content Platform Web Interface Mapped Network Folders In-App Content Creation API Access (SMTP, Twitter)
  13. 13. ‘Map Morgerig’ ibeacon heat spots
  14. 14. Beacon Learning Zones Museum Room 1 A A A A A A Museum Room 2 A A A A A A A Museum Room 3 A AA AA A A A A A A Using beacons for ad-hoc group work Using beacons for content structuring
  15. 15. beacon 1 ‘For’ the Stirke for cards for cards for cardsA for cards A for cards A for cards A for cards beacon 2 ‘Against’the Strke against cards against cards against cards A against cards A against cards A against cards A against cards Using projects in the classroom Pupils move around to view cards from multiple beacons
  16. 16. A A A A A A Virtual Museum classroom beacon Key stage 2 Project A maths teacher A history teacher maths cards maths cards maths cards maths cards maths cards maths cards A maths cards A maths cards A maths cards A maths cards A maths cards A maths cards Key stage 3 Project history cards history cards history cards history cards history cards history cards A history cards A history cards A history cards A history cards A history cards A history cards Maths teacher arrives. Pupils automatically see the maths cards. History teacher arrives. Pupils automatically see the history cards. Using projects in the extended learning environment Teacher visiting museum changes beacon content
  17. 17. A1 Entry into Beacon Region A 2 Time spent dwelling within region Distance / RSSI Delta / Time Interpreting Intent: Detecting Behavior Around Beacons On ENTRY event On EXIT event On DWELL time > 60 seconds event On PROXIMITY distance = immediate Combination Examples: On PROXIMITY distance = immediate + on DWELL time > 120 seconds + on ENTRY count > 2 for repeat visits etc. 1 2 3 A3 Trigger different events based on proximity to beacon
  18. 18. Proof of Technological concept for the shared iBeacon platform between V&A and National Museum Wales ©PCW and Locly .
  19. 19. Developing a scalable solution for Digital Culture and Heritage ibeacon broadcasting • To investigate the technological solution for sharing iBeacon platform and multiple API and App data feeds for access to digitize cultural and heritage information through beacon enabled devices e.g. Smart phones and Tablets. • To investigate the possibility for users to use the same iBeacon platform to access data both within the V&A and the National Slate Museum in Wales. • Investigate and explore scalable solutions that would allow further culture and heritage data sources and partners to be included/integrated to provide a seamless experience for end users between culture and heritage organizations and service providers e.g. Universal Culture and Heritage iBeacon APP and data access.
  20. 20. Project A A Visitor A 1 2 3 4 5 6 9 8 cards cards Place 1 cards cards cards cards 1515 cards cards Place 2 cards cards cards cards 1515 cards cards Place 3 cards cards cards cards 1515 cards cards Place 4 cards cards cards cards 1515 Project B cards cards Place 1 cards cards cards cards 1515 cards cards Place 2 cards cards cards cards 1515 Project C Project D White labelled App restricted to collections B, C & D Beacon Locations 1-8 A Teacher B A Student A API Access Change the digital and broadcasting landscape from theme and editorial focus publishing to an ‘omnipresent’ broadcasting opportunity for Culture and heritage digital content ready to be engage by the user when they want to tune in and participate with the ibeacon transmission
  21. 21. Browser for the real world We can now deliver content and experiences to users based on precise proximity to things in the physical world. EventsRetail Venues Groups Education The internet of things
  22. 22. There is NO OFFLINE The physical world is the new digital channel for Culture and heritage digital content
  23. 23. Contacts Rheinallt.ffoster-jones@museumwales.ac.uk Rheinallt Ffoster-Jones, People’s Collection Wales Programme Manager, Tel: 07540881925 Dafydd.Jomes@museumwales.ac.uk Dafydd James Head of New Media at national Museum Wales Tel: 02920573196 rhys@locly.com Rhys Jones CEO of Locly Tel: 03333 44 00 50

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