The C-level executives are puzzled rightfully, why CDI projects are so complex, time consuming and too expensive when the subject matter is simply the "CUSTOMER" data. Achieving nirvana for a robust CDI solution is far fetched given the maturity level at present of CDI/MDM technologies. It is in this context that this paper makes an attempt to provide a direction with golden rules [Best Practices], distilled with years of experience to smoothen any CDI implementation.
1) Discuss the challenges associated with customer data management
2) Present the Best Practices in managing the customer data
3) Discuss the importance of Data Quality and Data Governance
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