Between Rock and Hard Place! Huh! Well that’s exactly the choices you will have when it is time for you to decide on what customer model to use for your implementation. This session focuses on two extreme ends of the customer modeling – Party Centric approach and Site Centric approach and impacts of these approaches on various business flows covering the entire spectrum of Campaign to Cash flow including Marketing, Sales Scenarios. Additionally we will also delve into Call to Resolution process flows and Self service support flows as well from Service perspective.

This paper enumerates the strengths and weaknesses of choosing either modeling approaches for the above process flows to help you make informed decisions.