Omar Aviles

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Omar Aviles

  1. 1. MAINFRAME CLIENT / SERVER WEB CLOUD1970s & 80s 1990s 2000s TODAY
  2. 2. 6
  3. 3. SaaS ISVs largest opportunity 2012 Mkt1 SaaS ISVs ~$3.2B • Market: Forecast CAGR ~50% / yr 09-12 – Growth in pure SaaS players and move to SaaS offerings for other ISVs • WA position: ecosystem, on-prem integration, relationships, premium support2 Mid-market self-tooling / ISV ~$1.6B • Market: More likely to migrate full apps than Ent. (esp. horiz.); ISVs aiding adoption • WA position: Existing relationships, migration tools UMM / Enterprise self-tooling / SI / ISV3 • Market: Emphasis currently on dev.env., spare capacity, non- ~$1.9B critical apps; attractive scenarios in Media, HC, Transp, Rtl • WA position: Intense competition from outsourcers, but MS ahead of the pack Consumer Web • Market: Early adopters; bias to new code4 • WA position: AWS strongest in this segment; market biased ~$1.4B to open source Small / LMM (ISV / VAR) • Market: Fragmented, price sensitive5 • WA position: Market already served by Mozy, Rackspace, ~$0.6B othersSource: Expert interviews; Customer interviews; BCG analysis
  4. 4. 10mm+
  5. 5.  Drive sales with customized marketing toolkits and exhibit your solutions in Microsoft catalogs. (Windows Azure Markerplace)

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