Thilo konzok asuum

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Thilo konzok asuum

  1. 1. Engaging users the second they are leaving.
  2. 2. We track 45 billion data points each month to understand what users haven’t found. UNDERSTANDING USER INTENTION !
  3. 3. WINNING BOUNCE
 TRAFFIC BACK ASUUM BOUNCE !
  4. 4. WINNING BOUNCE
 TRAFFIC BACK ASUUM BOUNCE !
  5. 5. WINNING BOUNCE
 TRAFFIC BACK ASUUM BOUNCE !
  6. 6. MONETIZING PREVIOUSLY
 WORTHLESS TRAFFIC ASUUM BOUNCE !
  7. 7. CASE STUDY: WELT (AXEL SPRINGER) ! BUILD CLUSTER ON REFERRER, USER BEHAVIOR & CONTEXT ! OPTIMIZING FOR ARTICLES THAT LEAD TO MOST ENGAGEMENT RELEVANCE PUSH FOR HIGH MONETIZING
 ARTICLES ! 10,2% 2,4x 0,01€x Ø CTR Ø PI Ø VALUE / PI
  8. 8. CASE STUDY: E-COMMERCE
  9. 9. CASE STUDY: E-COMMERCE ! BUILD CLUSTER ON REFERRER, USER BEHAVIOR & CONTEXT ! RELEVANCE PUSH FOR PRODUCTS THAT SELL BETTER IN THE LONGTERM ! 11,6% x 0,16€Ø CTR Ø VALUE / CLICK
  10. 10. Better user experience and content monetization.
  11. 11. 4 BACK-END ENGINEERS 6 DATA & MACHINE LEARNING ENGINEERS 3 FRONT-END ENGINEERS ! 4 BUSINESS & DESIGN WHO WE ARE !
  12. 12. Skip the waiting list. ! EIKO@ASUUM.COM | THILO@ASUUM.COM

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