Mihai gongu prezentarea gmp zilele biz 2 2

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Mihai gongu prezentarea gmp zilele biz 2 2

  1. 1. Hijackvertising.
  2. 2. Hijacking is:
  3. 3. Advertising is: Why does hijacking take place?
  4. 4. Good to know. How about people. How are they?
  5. 5. Few people are like this:
  6. 6. Most people are like this:
  7. 7. They follow rather than lead. Feel rather than analyze. They mostly pay attention to what what makes them happy or scared. They rarely change behavior.
  8. 8. Which content gives people more excitement? Why does hijacking take place? or
  9. 9. It’s also true in the US. Meet McKayla. She’s unimpressed.
  10. 10. And the face caught.
  11. 11. Until a brand stepped in and impressed her.
  12. 12. Which news people rush to read? Why does hijacking take place? or
  13. 13. Ballsy brand, ballsy hijack.
  14. 14. Witty brand, witty hijack.
  15. 15. You can even hijack another brand. Especially when one asks for it. Like Audi did.
  16. 16. So BMW went for it.
  17. 17. But Audi came back.
  18. 18. And then BMW closed it.
  19. 19. But the best hijacking material remains
  20. 20. The Public Agenda.
  21. 21. Here’s a little story you may already know.
  22. 22. And one you probably don’t.
  23. 23. News is the ultimate human need. News travels at the speed of a tweet. People already pay attention to it. There’s only one thing to do:
  24. 24. Hijack it!
  25. 25. For Romania’s fastest agency hijack@gmp.ro No 1000 USD deposit. Yet.

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