Manafu_SMSIASI_2012

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Manafu_SMSIASI_2012

  1. 1. CRISTIAN MANAFU•  Event Planner (Evensys)•  Consultant (The Connector)•  Social Media Trainer•  Blogger (Manafu.ro)•  Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia.
  2. 2. STRATEGIA DESOCIAL MEDIA
  3. 3. PASI IN STRATEGIA SOCIAL MEDIA1.  Definirea obiectivelor2.  Definirea audientei3.  Tipuri de activitati in social media4.  Alegerea Canalelor5.  Unitati de masura
  4. 4. DEFINIREAOBIECTIVELOR
  5. 5. OBIECTIVE SOCIAL MEDIA
  6. 6. OBIECTIVELE DE COMUNICARE IN SM•  Generare buzz si conversatie in jurul produsului•  Lansarea unui nou produs•  Awareness mai mare pentru brand•  Schimbarea sau formarea unor opinii•  Crearea unei nevoi•  Mai mult trafic / Generarea unei actiuni•  Crearea unor asocieri pozitive•  Influentarea influencer-ilor•  Cresterea / Recastigarea increderii•  Generare de lead-uri / trial•  Insights despre cumparator si felul in care el vede brandul•  Generarea vanzari
  7. 7. DEFINIREAAUDIENTEI
  8. 8. PUBLICURILE INTERESATE•  Angajati •  Sindicate•  Comunitati •  Asociatii din industrie•  Actionari •  ONG-uri•  Creditori •  Potentiali angajati•  Investitori •  Potentiali clienti•  Autoritati •  Competitia•  Clienti •  Invatamantul•  Furnizori •  Analisti •  Media
  9. 9. PUBLICURILE IN SOCIAL MEDIA•  Influencerii (Bloguri si Celebrity Media)•  Bloggerii specializati (Bloguri)•  Suporterii (Bloguri si Facebook)•  Publicul tintit (Bloguri si Facebook)•  Publicul larg (Facebook)INSTRUMENTE DE SEGMENTARE: Facebook,LinkedIn, GoogleCLASAMENTE: ZeList, ZeTweety, Topurile Biz,
  10. 10. TIPURI DEACTIVITATI INSOCIAL MEDIA
  11. 11. CE POT FACE COMPANIILE?ACTIVITATI PE TERMEN ACTIVITATI TACTICESCURT •  Social Media Strategy•  Social Media Audit •  Crisis Management•  Social Media Policy•  Social Media Training ACTIVITATI DE PROMOVARE •  Product LaunchACTIVITATI PE TERMEN •  EventsLUNG •  Special Projects•  Reputation Management •  Awareness•  Social Media Newsroom •  Media Opportunities•  Blogger Relations•  Social Spaces
  12. 12. ALEGEREACANALELOR
  13. 13. TOP SOCIAL BRANDS
  14. 14. TOP SOCIAL BRANDS IN CIFRE•  Pagina de Facebook - 48•  Campanie pe Facebook -  40•  Blog de campanie  - 19•  Implicare bloggeri in campanie - 33•  Comunicare directa cu bloggeri  - 22•  Cont actualizat Twitter - 22•  Cont actualizat YouTube - 18•  Proiecte speciale - 17•  Site-uri UGC - 14•  Customer care / customer relationship - 14•  Sponsor la evenimente - 13•  Campanie pe bloguri  - 11•  Cont actualizat Wikipedia - 10•  Cont actualizat Flickr - 10•  Spoturi virale - 6•  Social media newsroom - 2•  Blog de produs - 1•  Folosire QR Codes - 1
  15. 15. UNITATIDE MASURA
  16. 16. CE MASURAM?
  17. 17. 5 TIPURI DE ORGANIZARE

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