SOCIAL
MEDIA
TRENDS 2014
INTRO / CRISTIAN MANAFU
Event Planner / Consultant / Social Media Trainer
Vodafone, BCR, Procter & Gamble, Petrom,
Ursus, ...
SOCIAL MEDIA IN
ROMANIA
SOCIAL MEDIA / STATISTICS
TOP SOCIAL BRANDS / BIG 4,5
WHAT DOES
“SOCIAL MEDIA”
MEAN TODAY?
• Data Processing
• Social Media
Engineering
• Creativity
“IN-HOUSE”
ACTIVATION
IN-HOUSE ACTIVATION / HOLLISTER
IN-HOUSE ACTIVATION / LIPTON
BEARDVERTISING
BEARDVERTISING/ HEINEKEN
BEARDVERTISING/ CORNETT IMS
BRAND
REPORTERS
BRAND REPORTERS / RAIFFEISEN
BRAND REPORTERS / MERCEDES
EXCLUSIVE ACCESS
EXCLUSIVE ACCESS / LG
EXCLUSIVE ACCESS / TWIZY
REAL TIME
MARKETING
REAL-TIME / MANAFU – LIDL – AMWAY -
MURFATLAR
REAL-TIME / MOISESCU - GILLETTE
REAL-TIME / MURESAN - LIDL
NEWSJACKING
NEWSJACKING / SUAREZ
NEWSJACKING / STELLA ARTOIS
HIGH IMPACT
IMAGES
HIGH IMPACT IMAGES / ABSOLUTELY
FABULOUS - ALTEX
HIGH IMPACT IMAGES / ANA MORODAN –
HAAGEN DAZS
OFFLINE EVENTS
OFFLINE EVENTS / PERONI
OFFLINE EVENTS / PROMENADA
PAY WITH SOCIAL
PAY WITH SOCIAL / WESTIN
PAY WITH SOCIAL / THE PICTURE
HOUSE
TWITTER CAMPAIGN
“RESPONSIVE”
ADVERTISING
INSTAGRAM VIDEO
CONTENT
VINE CONTENT
NO TABOOS
ADVERTISING
SELFIE CAMPAIGNS
SELF ESTEEM ADS
INSTAGRAM
CONTESTS
NATIVE ADVERTISING
PLACEBO EFFECT
ADV
Multumesc!
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Manafu presentation 1 - sm summer camp 2014

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Manafu presentation 1 - sm summer camp 2014

  1. 1. SOCIAL MEDIA TRENDS 2014
  2. 2. INTRO / CRISTIAN MANAFU Event Planner / Consultant / Social Media Trainer Vodafone, BCR, Procter & Gamble, Petrom, Ursus, Mindshare, UK Embassy, The Group, European Commission, DC Communication, GMP PR, Gazeta Sporturilor, eMag, ANAT, DLA Piper Dinu, A&D Pharma, Dacia, Saint-Gobain, SIVECO, Coca-Cola HBC, Raiffeisen, Arctic, Dent Estet, Zorile Store
  3. 3. SOCIAL MEDIA IN ROMANIA
  4. 4. SOCIAL MEDIA / STATISTICS
  5. 5. TOP SOCIAL BRANDS / BIG 4,5
  6. 6. WHAT DOES “SOCIAL MEDIA” MEAN TODAY?
  7. 7. • Data Processing • Social Media Engineering • Creativity
  8. 8. “IN-HOUSE” ACTIVATION
  9. 9. IN-HOUSE ACTIVATION / HOLLISTER
  10. 10. IN-HOUSE ACTIVATION / LIPTON
  11. 11. BEARDVERTISING
  12. 12. BEARDVERTISING/ HEINEKEN
  13. 13. BEARDVERTISING/ CORNETT IMS
  14. 14. BRAND REPORTERS
  15. 15. BRAND REPORTERS / RAIFFEISEN
  16. 16. BRAND REPORTERS / MERCEDES
  17. 17. EXCLUSIVE ACCESS
  18. 18. EXCLUSIVE ACCESS / LG
  19. 19. EXCLUSIVE ACCESS / TWIZY
  20. 20. REAL TIME MARKETING
  21. 21. REAL-TIME / MANAFU – LIDL – AMWAY - MURFATLAR
  22. 22. REAL-TIME / MOISESCU - GILLETTE
  23. 23. REAL-TIME / MURESAN - LIDL
  24. 24. NEWSJACKING
  25. 25. NEWSJACKING / SUAREZ
  26. 26. NEWSJACKING / STELLA ARTOIS
  27. 27. HIGH IMPACT IMAGES
  28. 28. HIGH IMPACT IMAGES / ABSOLUTELY FABULOUS - ALTEX
  29. 29. HIGH IMPACT IMAGES / ANA MORODAN – HAAGEN DAZS
  30. 30. OFFLINE EVENTS
  31. 31. OFFLINE EVENTS / PERONI
  32. 32. OFFLINE EVENTS / PROMENADA
  33. 33. PAY WITH SOCIAL
  34. 34. PAY WITH SOCIAL / WESTIN
  35. 35. PAY WITH SOCIAL / THE PICTURE HOUSE
  36. 36. TWITTER CAMPAIGN
  37. 37. “RESPONSIVE” ADVERTISING
  38. 38. INSTAGRAM VIDEO CONTENT
  39. 39. VINE CONTENT
  40. 40. NO TABOOS ADVERTISING
  41. 41. SELFIE CAMPAIGNS
  42. 42. SELF ESTEEM ADS
  43. 43. INSTAGRAM CONTESTS
  44. 44. NATIVE ADVERTISING
  45. 45. PLACEBO EFFECT ADV
  46. 46. Multumesc!

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